Digital Marketing News.

Call tracking is a powerful tool that helps businesses understand and optimize their marketing efforts by monitoring and analyzing phone calls. At its core, call tracking assigns unique phone numbers to different marketing campaigns.

On September 25, 2024, Amazon will roll out significant updates to its on-time delivery policy and shipping settings, marking a pivotal moment for both sellers and customers. These changes aim to enhance the overall shopping experience by improving delivery accuracy and providing more flexibility in shipping options.

Writing a good review of a company can be a powerful way to share your experiences and influence the choices of potential customers. Whether your experience was positive or negative, a well-crafted review can provide valuable insights for both the company and its future customers.

In the bustling digital landscape of San Diego, where innovation meets the sun-kissed shores, businesses are continually seeking ways to stand out and thrive. Among the myriad strategies available, one approach stands out for its long-term sustainability and effectiveness: Organic SEO (Search Engine Optimization).

In today's digital age, having a robust online presence is paramount for businesses and individuals alike. Whether you're running a small blog or managing a multinational e-commerce platform, the success of your online venture greatly depends on the reliability and performance of your web hosting service. With numerous hosting providers flooding the market, it can be overwhelming to choose the right one.

In the ever-evolving landscape of digital marketing, the ability to precisely target specific demographics is a game-changer. When it comes to reaching high net worth individuals, platforms like Facebook offer a wealth of opportunities. In this blog post, we'll delve into strategies to effectively target this coveted audience on the world's most popular social media platform.

Black Friday, the day that marks the beginning of the holiday shopping frenzy, has become a cultural phenomenon in many parts of the world. One of the key driving forces behind this shopping extravaganza is the barrage of compelling Black Friday ads that flood our screens and stores.

In today's fast-paced world, where attention spans are fleeting and impressions need to be made swiftly, crafting a compelling audio ad script is an essential skill for marketers and creators.

In today's digital age, a strong online presence is crucial for authors to connect with readers, showcase their work, and build a loyal following.

Our team is honored to announce that SunCity Advising has been recognized as one of the top B2B service providers of 2023 in San Diego by UpCity!

Discover the importance of getting noticed on Instagram! Unlock opportunities for collaborations, partnerships, and income.

The cost of TikTok ads depends on factors like CTR and conversion rates. Using effective tactics like attention-grabbing videos and CTAs can help reduce the cost per conversion.

According to the American Marketing Association (AMA), native advertising is a "paid placement in any environment that is indistinguishable from organic content".

Why Translate YouTube Videos into New Languages? You get to increase your audience, by having people from all around the world watching your content.

Ranking for local SEO is crucial for regional businesses that rely on customers in the surrounding area. Unfortunately, this is often overlooked.

How do you redesign a website without losing SEO results? This is the question many business owners ask themselves when they are determined to update their current site.

This article will cover the pros and cons of stock photos for your business so you can decide if they are worth it or not.

If you want to produce good content marketing that is readily discoverable you need to know what an H1 tag is, how to use it and how to write a good one.

There are several ways to generate traffic and sales for your online shop. However, a practical yet often overlooked strategy is Google Shopping Ads.

It can be quite challenging to plan your Facebook ad budget if you’re getting started with advertising. How much should you allocate?

Del Mar Restaurant Marketing can be tricky, but with these insights you can start getting more diners now! SEO. PPC, and directory strategies.

With the speed of change in business increasing at a seemingly exponential rate, the idea of outsourcing pieces of work within a company makes more sense than ever.

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust.

The question of how much do Google Ads cost is a good one; it’s something that any right-thinking, ambitious, up-to-date business owner is going to want to know.

Starting a blog can be challenging. So let's review some of the essential steps to creating a wildly successful blog!

While you should generally have a favorable image of backlinks, it’s not as if every backlink will be good for your website. In this blog, we’re going to look at how & why to disavow toxic backlinks.

In this blog, we’re going to take a look at the difference between KPIs and metrics, as well as offer advice on how you can get the most from both.

Here are five easy ways for you to make your social media marketing much more effective.

COVID-19 has challenged companies to rethink their entire business models. Businesses that used to be able to rely on foot traffic or word of mouth marketing such as restaurants, gyms, retail stores, bars etc. now have to market online in order to remain open. That is why companies are hiring local SEO experts.

Yes! They've done it again. Instagram has 'upped' their game with another properly positioned and ingenious addition we've come to know as Instagram Reels.

Social media can be a real game-changer for businesses. However, today every business is on social media. Making it more difficult to stand out from competitors and grab the attention of users. That is why it is crucial to build a strong social media strategy and design eye-catching social media posts that will get people interested in your business.

Typography greatly impacts a user’s experience on a website. So here are our recommendations on how to find the perfect fonts and typography for your website.

New Android apps can often struggle to get downloads in the early stages. The Google Play Store involves numerous algorithms working to put relevant apps in front of the right people. In this guide, we discuss optimizing your app store landing page, running Google Ads app campaigns, and taking advantage of Google Firebase.

One of the biggest entry barriers to using Facebook advertising is simply learning how to grant, or receive, the required access to a Facebook Ads account. Difficulties include understanding the difference between a personal and business account, complicated nomenclature of Facebook ads structure, and other technical issues. Here's how to grant access to a Facebook Ads account.

Google Merchant Center is massively underutilized by sellers (online and storefront). The platform provides free traffic to your website by analyzing your product's attributes, and placing them in relevant "Surfaces Across Google". It requires inputting product feeds in order to articulate what you sell to Google. When paired with a PPC ad campaign, your business can achieve sustainable sales growth.

Articles that you feature on your website must be timely, relevant, well-written and must offer value through your unique perspective. The following five tips have been crafted based on our own real-world experience creating content for clients from a wide range of industries.

Setting up internal linking on your website can be extremely confusing. In this article, we'll give you the inside scoop on our top 5 best internal linking practices for search engine optimization.

Usually when we discuss a sales slowdown, or a complete pause, there is some form of seasonality involved. Things have changed with COVID-19, so make sure you spend time on the right marketing activities.

We take a look at common expectations when it comes to the search engine optimization process and we compare them to the realities of the full SEO funnel.

There are many layers to Facebook Ad’s structure, including Business Manager, Ad Manager, Ad Accounts, Ad Campaigns, Ad Sets, and Individual Ads. The goal of this article is to clarify the structural levels of Facebook Ads.

Crafting a brand voice helps you connect with your target audience, build reputation and ensure all content and ads are consistent. And businesses who see to it that all team members are on the same page when it comes to brand voice, appear more trustworthy, reliable and authentic. And therefore are more likely to be successful in the long run.

Here comes another SEO acronymn: E-A-T. What does E-A-T stand for? Expertise, Authority and Trustworthiness. These are critical SEO metrics and Google is now focusing on for every indexed website. Here's how you can get your website E-A-T SEO ready.

When building your website, everything created on it such as your content, design, theme, and images should aim at driving home your point on what your business and services are all about. They should also buttress how you aim to benefit would-be clients.

There are numerous terms that describe the relationship between technology, the internet, and marketing. How should your business be spreading its marketing message, through internet marketing, or digital marketing? What is the difference, and does it even matter? We shall examine a side-by-side comparison between internet marketing and digital marketing.

If you are familiar with search engine optimization, then you’ve likely heard of “click-through rate.” This metric can be used as a metric in comparing online paid advertising campaigns, organic search results, and more. Let’s define click-through rate, delve into why it should be measured, and find out how it can be increased.

Companies looking to stand out and provide key pieces of information to media, investors, press releases are spending quality time on content creation for a press kit. Imagine being able to send one link that has every piece of valuable information anyone needs to know about a company in seconds.

With nearly 80 million current Pandora Music users, there is a plethora of advertising options available to you that make targeting your intended audience a breeze. Let's take a look at how to advertise on Pandora, how much these ads cost, and which ad types to choose for your business.

Many website owners use the Google Maps widget on their contact pages to show maps of their exact location for potential and current customers. If you do, this is how to fix it if it's not working correctly.

Instagram has become a powerful social media tool that allows us to deliver our brand’s message to our target audience. This guide encompasses everything you need to know to grow your business through Instagram.

Seeing that Instagram verified badge is challenging there are other ways to authenticate your account. One big way is to create great content with high quality photos and videos that will gain users. 

A press release and press kit can put your business on the map and establish opportunities to add new customers. It gives you the ability to highlight your business and target media outlets for exposure. The focus of the press release should have a specific market in mind beyond the media and should include specific keyword topics for SEO.

Every startup launch must learn how to pitch to an audience. This experience gives them the chance to hone in on a solid idea and solidify who they are. Startup launch lists should always include working on a pitch deck because it creates marketing and networking opportunities.

For your press release distribution to be a success, we found that two performance indicators must be considered. A successful press release strategy requires syndicating your content to the right outlets and delivering relevant content to a targeted audience.

Substantial digital marketing news from both Google and Facebook indicate that 2018 will be an important year for businesses to realign their marketing strategies. Emerging channels such as WhatsApp Business provide exciting new opportunities for businesses to connect with their target markets.

Digital advertising trends are constantly evolving and repositioning. Stay up-to-date on shifting platforms and how to target your businesses channel advertising optimally. Facebook's acquisition of WhatsApp is expected to make a major impact in the sector.

A Long-Term SEO strategy is only as effective as the reporting and analysis behind it. Once you feel satisfied with the technical and creative on-page SEO implementation, as well as the domain strategy behind your website, you can start tracking the results.

The availability of dozens of marketing channels and content strategies in the digital space has created a paradox of choice for business owners and marketing managers.

In 2018, worldwide social media engagement is expected to reach 2.5 billion people. They way that customers are interacting with brands is shifting to mobile and social.

The second entry in our Long-Term SEO strategy series is focused on the Implementation Phase of SEO, including strategies behind content creation, technical and creative on-page SEO tactics, domain focused SEO strategies and the importance of backlinking.

WordPress plugins help website owners maximize both website versatility and available features without sacrificing performance. Find out how & what to use!

Making an effective and unique logo is not an easy task. It requires a lot of knowledge and research. You need to have a solid understanding of how you can make a design that is effective and depicts your business picture in the best way possible. This is the most comprehensive guide on how to design a logo for your business. So let’s get started. 

The Art of SEO | Four experts in search engine optimization share guidelines & innovative techniques to plan & execute a comprehensive SEO strategy.

The book combines theory with practical tools and case studies that allow the reader to explore the myriad ways of creating value for customers.

Growth Hacking: A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing.

Superintelligence asks the questions: What happens when machines surpass humans in general intelligence? Will artificial agents save or destroy us?

A great look at judgement and decision making by Nobel prize winner Daniel Kahneman. He guides you through the complexities of human choices with formulas tied to illustrative examples.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.