What is a responsive display ad? A responsive display ad is an advertisement that will automatically resize to fit the dimensions of each browser, regardless of size. The benefits are plentiful for this type of advertising, and many businesses have been making the switch from traditional types of ads to this new dynamic format. In fact, recent studies show that over 60% of marketers use some form of responsive advertisements on their websites. So let’s explore what makes them so great!
#1 Make Your Ad More Mobile-Friendly
The first benefit of responsive display ads is that they are mobile-friendly. Because the ad automatically resizes to fit any browser, regardless of size or orientation (landscape or portrait), your ad will always appear properly on a smartphone or tablet device. This means more people will see it and click on it!
#2 Reach a broader audience
Most users now own smartphones, which makes this an important benefit for businesses who want their advertising efforts to match the way customers browse online today and also reach a larger audience. In addition to this, it also means that your ad won’t take up the entire screen, which is great for branding purposes. Responsive display ads can be created in any size you choose, and they will fit perfectly on each browser and device!
#3 Deliver Better Results
Another benefit of responsive display ads is that they provide better results. Because you have more control over the size and placement of your ad, there’s a greater chance for it to be seen by many people. In addition to this, because these types of ads are less disruptive than other forms of online advertisements such as pop-ups or banners, users tend to pay attention longer and click on them with greater frequency!
Studies show that traditional banner advertising only gets clicked about .05% of the time, which means an overwhelming majority of viewers ignore those displays entirely. On the other hand, responsive display ads can reach 60% or more people who wouldn’t usually see traditional web banners due to their intrusive nature but will instead stop long enough at a responsive display ad to read it!
#4 Boost Brand Exposure
Responsive ads are also great for boosting your brand awareness. Because these ads stand out more than regular pop-ups or banners, they will be seen by many people who would otherwise ignore other forms of advertising entirely. This means that you have a greater chance of being noticed, which is something all businesses should strive for in their advertising efforts!
#5 Higher Click-through Rates
Consider using responsive display ads instead of traditional online advertisements like pop-up banners if you’re looking for higher click-through rates and better conversion rates. Responsive displays enable users to engage with the content without feeling bombarded or interrupted by intrusive web banners! They are much less disruptive while still providing high levels of visibility when compared to regular banner ads. These types of ads are a win-win for businesses and consumers alike!
#6 Increase Conversions
Another benefit of responsive display ads is that they increase conversions. Because these types of advertisements are less intrusive than banners, users tend to stay on the website longer and be more likely to click through; thereby increasing your chances of converting them into customers!
#7 Stand Out
Responsive displays also stand out in a crowded marketplace. With so many businesses competing for attention online, it can be hard to get noticed when advertising with a standard banner or pop-up ads. Responsive displays will help you “cut through the noise” because they’re different from other forms of advertisement, which may look like spam instead of an ad people want to engage with! If you’ve ever clicked on one only to see some discount offer, then you know exactly what I mean by this point!
#8 More efficient
Many businesses are looking for more efficient forms of advertising nowadays, and that’s where responsive display ads come into play. These types of advertisements require less time to create than traditional web banners because you only have one design template to work with! With other online ad formats like pop-ups or interstitials, you’d need multiple designs to accommodate different sizes, which means more time spent making changes before launching the campaign.
#9 Requires less resources
It can be frustrating when your goal is an effective advertisement as quickly as possible without wasting too many company resources. If this sounds familiar, then consider using responsive displays instead. You’ll save yourself precious man-hours by having only one design from which all the various sizes will automatically adjust themselves—making it ideal for quick ad campaigns or scaling to accommodate advertising needs.
#10 Useful for Retargeting
Another reason that businesses should consider using responsive display ads is that they’re perfect for retargeting campaigns. This form of advertising focuses on targeting previous customers to get them back into your sales funnel. It can be difficult to make consumers notice other forms of online advertisement. Still, since retargeted users already know about your brand, this means it will catch their eye much easier—without being too intrusive or annoying like pop-ups might be.
