Website design can make or break the user experience of your website. If done properly, you can expect easy navigation and a natural flow towards your sales or lead generation funnels. Some people think of web design as simply an aesthetic to enhance your online appearance — which is important. But there is a lot more than meets the eye for successful websites.

Whether you are starting from scratch or already have a working website, it is important to make sure the image you are projecting is in alignment with your branding and messaging goals. And, that user interaction has been planned well enough to ensure your highest priority pages, or “money pages”, get the attention of the user. By implementing appropriate calls-to-action (CTAs), the user is herded towards making the desirable action on your website.

Even more more fundamental than the design, layout, and CTAs, would be the more technical aspects of things like time to load (TTL) and mobile responsiveness. We’ve redone plenty of websites for our clients who came to us with flashy websites that resulted in bounce rates of 90% or higher. Some didn’t realize that on mobile screens their website wasn’t fully visible. Others didn’t realize that their web hosting provider couldn’t support the amount of code required for the video animations they were using. We’ve even seen seen load times so high that the screen timed images pop up as broken. These design flaws can be fatal because users will immediately leave your website.

We design highly functional, beautiful website designs that support your main goal of monetizing your products or services.  Our award-winning digital marketing company is home to design experts with the creativity and technical skills to create and manage every aspect of your website and integrate it with all of your marketing automation or other tools that make up your sales and marketing funnel.