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SEO as Part of Your Digital Marketing Strategy
Search engine optimization is an absolutely critical aspect to any high quality digital marketing strategy plan. This is because your website’s authority is what tells the search engines that your content is valuable… which in turn, ranks your pages higher… and then makes it more visible to people searching for content similar to what you wrote… then, you get them to visit your site where the more traditional marketing funnel begins.
Part of your SEO game plan should include efforts to establish a website that is not only optimized for content, but also for technical aspects that can result in penalties when search engines don’t see evidence of consistent development best practices.
The content marketing ecosystem is becoming more difficult to traverse without detailed analytics because of the sheer volume of content throughout the internet. So, a sophisticated SEO plan should include advanced content and social media tactics as well as technical maintenance.
Highly skilled search engine specialists should help you build your own audience from scratch based on these content and social tactics. If you are ready to consider hiring an seo expert, we highly recommend reading this article to ensure you get the results you expect:
What is SEO?
SEO, or search engine optimization, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Simple enough, right? The truth is that Google changes their search engine algorithm (just a fancy way of saying the automated metrics that determine the value of content on a web page) more than once per day. This means that it is critical to monitor keyword search trends at the macro- and micro-level.
Why has the name Google already come up? Because, according to Web Presence Solutions, 2017, they are responsible for 94% of total organic traffic. If you aren’t familiar with products like google analytics, google ads, or google search console, then you need to start researching now!
SEO has three fundamental pillars: local seo, on-page seo, and off-page seo (some may even add technical seo as a fourth pillar). Local seo is a common strategy for brick-and-mortar stores that need to drive local traffic into their stores and is done by focusing on directories and using other location-based tactics. On-page seo is used by most businesses and largely includes maintaining a sound structure of your website and optimizing each individual page for specific key terms. Off-page seo can be time consuming and is generally beneficial for all businesses by proving that the content on your website is valuable based on the willingness of other websites to reference your content.