So, What is a SERP in Google? It’s simply an acronym for search engine results page. You see it every time you make a search into the Google search bar. The page that loads up with all the different links, meta descriptions and other information as well as options, are the results of your search.
On any given SERP you will see images as well. This is something that Google combines with search page results, as it gives a better understanding to the user, as to what they have searched for. Search results are usually going to follow certain words, called keywords. They will be the driving force of the bulk of your results. This is not just because they are for shopping purposes, but because they may have a large wealth of results compared to other words. You will also rarely see the same result twice. But, results can vary week to week or month to month, as more websites with greater authority on subject matters overtake others.