So, What is a SERP in Google? It’s simply an acronym for search engine results page. You see it every time you make a search into the Google search bar. The page that loads up with all the different links, meta descriptions and other information as well as options, are the results of your search.
On any given SERP you will see images as well. This is something that Google combines with search page results, as it gives a better understanding to the user, as to what they have searched for. Search results are usually going to follow certain words, called keywords. They will be the driving force of the bulk of your results. This is not just because they are for shopping purposes, but because they may have a large wealth of results compared to other words. You will also rarely see the same result twice. But, results can vary week to week or month to month, as more websites with greater authority on subject matters overtake others.
What makes a Google SERP different?
Well as we have mentioned, Google will almost always match your text search in their search bar, with images and sometimes videos. This is not something that every single search engine does, or at least not with as much frequency.
Google is also the most dominant search engine. Arguably, it was one of the first and definitely, the first global search engine. In 2019, it has a gargantuan hold over the internet, commanding about 92% of the total searches made across the entire internet, worldwide. As early as 2017, it was only 62%. Now it is 50% higher than it was back then. So why the giant leap? Google has an incredible algorithm, which allows for a lot of focus on SEO marketing. Whether it’s keywords, keyphrases or authoritative link-building, they have become a force that rewards authenticity, knowledge and interesting content. Google wants to build trust with users, so they keep coming back. They won’t come back if the results they get from searches aren’t very useful to them, or lead them astray.
Paid advertisements are very useful
If you are a marketing company or a business, you would like as much real estate possible on which to advertise. Google allows for ads to be placed in two forms. They allow for search engine results to have results that are Ads for companies. So you could search for something like ‘ripped jeans for men’ and you will get a long list of options, where you can buy ripped jeans for men. But, look towards the right of the page and you will see an Ad in text form, which could be totally unrelated. It could be advertising a holiday company. Usually, they are related as Google tracks what kinds of searches you make and the things you are interested in. If you have bookmarked something, visited a page often during the week or perhaps left something in your shopping cart on an online shopping website, they will advertise related products and services.
These are also usually PPC ads, so you get bang for buck. If you appear on a very popular search results page, you really get your money’s worth of advertising real estate.
What makes you rank higher?
Google makes sure that the ability to rank higher does not involve you being fluent in rocket science. It’s not that difficult to be ranked high, but it takes knowledge and persistence to slowly clean up your strategies and make sure your timing is excellent.
Here are some things that will allow your page to rank higher.
- The page loading speed is fast. Google rewards websites that have a good solid loading time. The longer a user has to wait, they less likely they are to make a purchase.
- Copycat content. If you have content that is very similar to another website, or just a flat-out copy and paste job, then you will be demoted. So have original content, every time you upload.
- Sitemaps are a great tool for users. They can navigate across different parts of your website seamlessly.
- Every link is working. It’s not just about having good, helpful and authoritative links. It’s making sure they all work. Google won’t like any website or blog post that has faulty links, not taking customers to where they want to go.
If you would like to know more about Google SERPs, then contact us today with any questions you might have.
