Ranking for local SEO is crucial for regional businesses that rely on customers in the surrounding area. Unfortunately, this is often overlooked and even though companies rank well on Google search results, they don’t rank highly for the all-important ‘near me’ searches.
Unless you can improve your local SEO so your site appears top of the list for ‘near me’ searches, you will not be reaching the right people. A ‘near me’ search is when somebody searches for a business that is specifically located nearby, and they usually apply to physical businesses. For example, somebody might search for ‘Chinese restaurant near me’ and they’ll get a list of all of the relevant businesses in the area. Ranking well for those kinds of searches will drive a lot of potential customers to your business.
If your business is not ranking for local SEO, there are some simple changes you can make to improve your position.