About us.

Did you know that “Sun City” is the nickname given to El Paso, TX because the sun shines an average of 302 days per year? Neither did most of our team! But, it was that nickname that inspired us as we opened our doors to our first clients in 2011.

We quickly recognized the name was a metaphor for our own company goals of growing the businesses that we advise — the name was set!

We now serve small and medium-sized businesses from all industries who are focused on growth. Initially, we worked primarily with startups. We wrote business plans, implemented marketing strategies and built pitch decks that successfully resulted in funding.

With investment, our clients’ needs grew more sophisticated and we adapted our consulting approach to specialize in digital marketing.