Content creation is important for any brand to show users that your message is current and relevant. This is true for impressing search engines, for example, the google algorithm to rank higher in search queries — and for the human eyes that performed the search for information about topics that relate to your product or service offering.
Creating content does not just mean having great copy-writing skills. High quality content creation also includes photography, graphic design, social media management, search engine optimization, infographics, content curation, and more. For the best results, a comprehensive and holistic approach must be used.
“Good writing skills are only the start for website content, and their 5-star service gets us noticed and adds value in a way that explains my industry even better than I could do myself!”
-Dan Weiss, Small Business Owner in San Diego, CA
Content creation is vital to rank your website in the SERPS (search engine results pages). Blogs, videos, and press releases must be published on a continual basis while prioritizing user experience. When businesses combine this with an effective backlink outreach strategy, they tend to see their rankings and traffic explode.
Our La Jolla-based content creation team combines in-house copy experts and contracted videography, photography and graphic design firms that are well versed in the creation of content that drives results. If you don’t already have an outline of your ideal audience, channels, challenges, voice/brand, goals, or timeline — we will help you with that before we get started.
Once the plan is set, you can sit back and watch how a leading digital marketing company content creation plan unfolds and we keep you posted with regular analytics showing proof of success. but, more importantly, you will notice that your search rankings will improve and the right traffic will be driven to your website. The result is a customer experience that results in lead generation and increased revenue.
Save money by hiring SunCity Advising to handle your entire content process!
Content creation should be fun but definitely needs to provide value for a potential reader. For more information on content creation, read our blog writing guide. To inquire about these services, and how we can help you draw the right kind of attention to your website, please give us a call: (858) 859-0123.
SunCity works with you to develop a regular cadence for blog posts that drive at specific keywords and help to increase your brand credibility as well as drive customers to more information about your product or service. In addition, through effective blogging SunCity boosts your rankings in organic search results for desired terms.
By combining campaign materials, industry news and blogs SunCity creates value-add newsletters your leads & customers will turn to for information. This keeps them engaged so that when the time arises to make a purchase decision you are the clear choice. Multiple versions ensure that new subscribers are not overwhelmed and existing subscribers do not receive duplicate content.
Great content is not about creating everything. In addition to creation, SunCity collects articles from your industry around trends and current events that add value to your newsletter and website by informing your leads & customers. By curating relevant and useful articles and posts your business becomes a hub of information.
By understanding your goals and campaign strategy SunCity can work with you or independently to optimize all the copy on your website to ensure it focuses on the correct keywords and provides useful information to potential customers.
Whether you want a full blown YouTube channel or podcast or simply a few media campaigns SunCity can help you write scripts, film/tape spots and edit them. We have experience hosting interviews, designing spots and compiling audio/visual to create a campaign that expresses your brands persona. Increases in Youtube viewers and podcast subscribers has made informative and relevant media generation critical to any marketing strategy.
Social media posting is both a science and an art. Combining analytics from years of work in social media with your understanding of the unique needs of your customers SunCity creates social media posts designed for each specific channel, be it YouTube, Facebook,, Twitter or LinkedIn and regular posting schedules ensure you are always top of mind.