Discuss Current Goals
Content creation should be fun but definitely needs to provide value for a potential reader. For more information on content creation, read our blog writing guide. To inquire about these services, and how we can help you draw the right kind of attention to your website, please give us a call: (858) 859-0123.
Content Creation Pillars:
SunCity works with you to develop a regular cadence for blog posts that drive at specific keywords and help to increase your brand credibility as well as drive customers to more information about your product or service. In addition, through effective blogging SunCity boosts your rankings in organic search results for desired terms.
By combining campaign materials, industry news and blogs SunCity creates value-add newsletters your leads & customers will turn to for information. This keeps them engaged so that when the time arises to make a purchase decision you are the clear choice. Multiple versions ensure that new subscribers are not overwhelmed and existing subscribers do not receive duplicate content.
Great content is not about creating everything. In addition to creation, SunCity collects articles from your industry around trends and current events that add value to your newsletter and website by informing your leads & customers. By curating relevant and useful articles and posts your business becomes a hub of information.
By understanding your goals and campaign strategy SunCity can work with you or independently to optimize all the copy on your website to ensure it focuses on the correct keywords and provides useful information to potential customers.
VLOGS AND PODCASTS
Whether you want a full blown YouTube channel or podcast or simply a few media campaigns SunCity can help you write scripts, film/tape spots and edit them. We have experience hosting interviews, designing spots and compiling audio/visual to create a campaign that expresses your brands persona. Increases in Youtube viewers and podcast subscribers has made informative and relevant media generation critical to any marketing strategy.
SOCIAL MEDIA POSTING
Social media posting is both a science and an art. Combining analytics from years of work in social media with your understanding of the unique needs of your customers SunCity creates social media posts designed for each specific channel, be it YouTube, Facebook,, Twitter or LinkedIn and regular posting schedules ensure you are always top of mind.