Business Advising.

Value Proposition
Change Management
Analytics

43% of Execs

Think Innovation is a Competitive Necessity

In the globalized business environment of the 21st century nothing is more crucial than identifying and adjusting to the rapid changes in technology, customer preferences, and the marketplace. This makes change management a critical component of any strategy. Our i2i process for strategy innovation and implementation has strategic change at its core. SunCity business advising services are a pillar of our digital marketing firm and can help you understand the broader environment your business operates in and create strategies to meet your customer demands. We then work with you on tactics to implement them successfully in your business.

What we do for Business Advising:

Business advising can be difficult to visualize before it happens. But, our hope is to build a relationship based on transparency and accuracy. From our experiences, many business owners and executives are experts in their specific areas but don’t necessarily see opportunities that other industries or companies may have utilized for success.

We have worked with many verticals on different areas of marketing and know what works for specific goals and can provide insight on ideas or tactics that should be de-prioritized as well. Some organizations get bogged down on tasks and can lose sight of the forest for the trees. We provide data-based strategic thinking focused on the 30,000 foot view, with capabilities to focus on more granular tactics that produce results.

We customize our Brand Advising services for each individual client depending on their needs. Whether you have an ecommerce store, personal website, branded business website, or a government / political / non-profit website, we develop the right strategy for your goals.

“The team at SunCity understands my needs as a growing business and has been helping us for a long time to rank in google searches for the terms we want… not the things we don’t!”
-Dean Hilbert, Small Business Owner in San Diego, CA

What to Expect:

Our San Diego-based business advising team utilizes the newest technology in a creative way to expand your marketing reach across many digital platforms. You can expect an increased focus on the metrics you care about and the alignment of all metrics from the top of your marketing funnel down to a closed sale. It is important that internal ad external roles and responsibilities are clear to all decision-makers and that they do not live in separate silos. We help with that! We encourage you to reach out to discuss further or read a little more about the backgrounds of our team.

Advising Approach

Step 1:
Discuss Business Goals
Step 2:
Audit Current Position
Step 3:
Develop Phased Strategy
Step 4:
Integrate Current Resources
Step 5:
Execute Growth Plan
Step 6:
Leverage Reporting
Step 7:
Continuously Improve

Get Started

Innovation Strategy Solutions.

Value Proposition Development
A strong value proposition is the key to sustainable growth. Our experts will help you match customer profiles with value maps to ensure you maximize your potential revenue.
Blue Ocean Creation
Over the past decade the tools and frameworks for creating a “blue ocean” that makes competitions irrelevant have been used to help small and large businesses find radical success. SunCity has the experience with these tools to help you escape the “red ocean” and sail into the green.
5 Forces Analysis (new SWOT)
Supplier Power, Buyer Power, Threat of substitution, Threat of new Entry and Competitive Rivalry make up the 5 forces analysis and will help you better understand the internal and external forces that affect your business. This information allows you to make better choices and set appropriate strategic goals and is the evolution of a SWOT Analysis.
Change Management
Our change specialists will help identify value-add changes and help you navigate through changes efficiently. Our proprietary change management process leaves nothing to chance and can be applied to all areas of your business.
Six Sigma Coaching
Our Six Sigma certified specialists can help you develop and implement procedures to reduce variance and increase quality across your business. Whether in the supply chain or on the factory floor SunCity is here to make you lean.
Business Plan Writing
Whether you need a re-write of an old plan or an original built from scratch, we can help you plan for success and get investor attention with comprehensive marketing, operations and financial projections.
Pitch Deck Design
This summary style business plan contains specific details investors want to hear and is designed as a presentation companion.
Financial Projections
SunCity has extensive experience valuing start-ups and medium size businesses and uses industry standards combined with extensive research in order to develop credible, realistic projections.
KPI Development
SunCity uses advanced analytics in order to mine your business data and develop key performance indicators to help inform your business decisions and understand how to measure your success.
Dashboard Implementation
Dashboards allow you to instantly gauge the health of your business using industry standard metrics and custom KPIs.

A New Way to Optimize

i2i is the SunCity approach to iterative strategic optimization. We begin by defining your strategic goals. Then, we develop intitial KPIs (Key Performance Indicators) to measure our progress and start our process:

Inputs
Information
Insights
Implementation

Business Advising.

What we do for Business Advising:

What to Expect:

Advising Approach

Innovation Strategy Solutions.

Value Proposition Development

Blue Ocean Creation

5 Forces Analysis (new SWOT)

Change Management

Six Sigma Coaching

Business Plan Writing

Pitch Deck Design

Financial Projections

KPI Development

Dashboard Implementation

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