Business Advising.
43% of Execs
Think Innovation is a Competitive Necessity
Step 1:
Discuss Business Goals
In the globalized business environment of the 21st century nothing is more crucial than identifying and adjusting to the rapid changes in technology, customer preferences, and the marketplace. This makes change management a critical component of any strategy. Our i2i process for strategy innovation and implementation has strategic change at its core. SunCity business advising services are a pillar of our digital marketing firm and can help you understand the broader environment your business operates in and create strategies to meet your customer demands. We then work with you on tactics to implement them successfully in your business.
What we do for Business Advising:
Business advising can be difficult to visualize before it happens. But, our hope is to build a relationship based on transparency and accuracy. From our experiences, many business owners and executives are experts in their specific areas but don’t necessarily see opportunities that other industries or companies may have utilized for success.
We have worked with many verticals on different areas of marketing and know what works for specific goals and can provide insight on ideas or tactics that should be de-prioritized as well. Some organizations get bogged down on tasks and can lose sight of the forest for the trees. We provide data-based strategic thinking focused on the 30,000 foot view, with capabilities to focus on more granular tactics that produce results.
We customize our Brand Advising services for each individual client depending on their needs. Whether you have an ecommerce store, personal website, branded business website, or a government / political / non-profit website, we develop the right strategy for your goals.
“The team at SunCity understands my needs as a growing business and has been helping us for a long time to rank in google searches for the terms we want… not the things we don’t!”
-Dean Hilbert, Small Business Owner in San Diego, CA
What to Expect:
Our San Diego-based business advising team utilizes the newest technology in a creative way to expand your marketing reach across many digital platforms. You can expect an increased focus on the metrics you care about and the alignment of all metrics from the top of your marketing funnel down to a closed sale. It is important that internal ad external roles and responsibilities are clear to all decision-makers and that they do not live in separate silos. We help with that! We encourage you to reach out to discuss further or read a little more about the backgrounds of our team.
Advising Approach
Innovation Strategy Solutions.
A New Way to Optimize
i2i is the SunCity approach to iterative strategic optimization. We begin by defining your strategic goals. Then, we develop intitial KPIs (Key Performance Indicators) to measure our progress and start our process:
- Inputs
- Information
- Insights
- Implementation