Digital Marketing News.

Discover the essential components of a well-performing website and learn how website design and SEO work together to drive leads or sales for your online business.

Headlines are an essential part of on-page SEO, and search engines use them to crawl through a page and rank content. Keyword research, eye-catching wording, H1-H6 structure, and more are covered in this guide.

Instagram doesn’t allow you to upload videos that are longer than 15 seconds. How can you reformat your video into a shorter length? Here's how.

A referral in Google Analytics is when one website recommends yours and you can see your referral traffic, breaking out against other sources.

So, What is a SERP in Google? It's simply an acronym for search engine results page. Every time you make a search on Google, it's the page that loads with the links & descriptions.

The Click Through Rate is a metric that Google uses to measure how many people click on an ad after seeing it. Here's how to improve it.

What is a responsive display ad? A responsive display ad is an advertisement that will automatically resize to fit the dimensions of each browser, regardless of size.

We've put together this list of the 30 Best Guest Blogging Sites, so you can start your research for backlinks in just one place!

When you post your content on Facebook has more to do with how well your posts perform than any other factor!

If you've worked with a marketing consultant before, you probably have heard of Google AdWords, now google ads. But, are google ads worth it?

Amazon Product Listing Optimization can increase revenue for Amazon sellers. Here a few tips on how to sell more using SEO fundamentals.

Facebook Shops allows your business to set up a store and sell products directly through Facebook and Instagram. The industry-disrupting element of Facebook Shops is that consumers can now browse for products, add items to their cart, complete the checkout process, and receive their goods in the mail—all while never having to leave Facebook or Instagram.

Google Ads is one of the largest online advertising platforms globally, and you can reach customers anywhere and everywhere.

How can you tell what is a good click through rate for Facebook ads and what isn’t? Are your ads working correctly? Let's take a look!

Learn how to use Twitter for Business. If you don't have an account set up, find out why you should and learn how easy it is to get a professional look and feel for your company.

Successful businesses worldwide have websites that boost brand awareness and digitally market their products and services. To make your website design less complicated, here are five steps to assist you.

There are many excellent ways to drive traffic to your website, but one that many people overlook is using Google News.

By upping your SEO, your online store can use this large source of traffic to its full advantage. Below are a few of the top strategies for eCommerce search engine optimization.

Expertise.com has recently nominated SunCity Advising as one of the top digital marketing agencies in San Diego. Here is how we scored regarding reputation, reviews, and consistency.

Zoho benefits businesses by having everything in one place. That way a business can monitor all activities and projects within their company.

There are many types of marketing messages that can be used to generate conversions within paid online advertisements. From choice architecture, to "FOMO," each marketing message appeals to ad viewers senses in a unique way. Here is how to use 16 of the marketing messages for A/B Testing PPC Ads.

If you aspire to be a premium brand, then it is vital that you have a good story. Customers will remember your offerings and ultimately your brand through your brand story. This is how to create an effective brand story.

It is highly recommended that every commercial establishment utilize a brand style guide. Consistent branding is often overlooked by companies, and this can lead to various shortcomings. In this guide, we take a high-level look at how to create a style guide with an emphasis on brand consistency.

Google Firebase can complement your app in multiple facets. The highly valuable analytics software allows you to build a better app, improve upon your app’s quality, and effectively scale. Here are the top 5 best ways to measure app performance with Google Firebase analytics including overall metrics, tracking, audiences, events, and funnels.

One of the biggest entry barriers to using Facebook advertising is simply learning how to grant, or receive, the required access to a Facebook Ads account. Difficulties include understanding the difference between a personal and business account, complicated nomenclature of Facebook ads structure, and other technical issues. Here's how to grant access to a Facebook Ads account.

Google Merchant Center is massively underutilized by sellers (online and storefront). The platform provides free traffic to your website by analyzing your product's attributes, and placing them in relevant "Surfaces Across Google". It requires inputting product feeds in order to articulate what you sell to Google. When paired with a PPC ad campaign, your business can achieve sustainable sales growth.

Articles that you feature on your website must be timely, relevant, well-written and must offer value through your unique perspective. The following five tips have been crafted based on our own real-world experience creating content for clients from a wide range of industries.

Setting up internal linking on your website can be extremely confusing. In this article, we'll give you the inside scoop on our top 5 best internal linking practices for search engine optimization.

Usually when we discuss a sales slowdown, or a complete pause, there is some form of seasonality involved. Things have changed with COVID-19, so make sure you spend time on the right marketing activities.

We take a look at common expectations when it comes to the search engine optimization process and we compare them to the realities of the full SEO funnel.

There are many layers to Facebook Ad’s structure, including Business Manager, Ad Manager, Ad Accounts, Ad Campaigns, Ad Sets, and Individual Ads. The goal of this article is to clarify the structural levels of Facebook Ads.

Crafting a brand voice helps you connect with your target audience, build reputation and ensure all content and ads are consistent. And businesses who see to it that all team members are on the same page when it comes to brand voice, appear more trustworthy, reliable and authentic. And therefore are more likely to be successful in the long run.

Here comes another SEO acronymn: E-A-T. What does E-A-T stand for? Expertise, Authority and Trustworthiness. These are critical SEO metrics and Google is now focusing on for every indexed website. Here's how you can get your website E-A-T SEO ready.

When building your website, everything created on it such as your content, design, theme, and images should aim at driving home your point on what your business and services are all about. They should also buttress how you aim to benefit would-be clients.

There are numerous terms that describe the relationship between technology, the internet, and marketing. How should your business be spreading its marketing message, through internet marketing, or digital marketing? What is the difference, and does it even matter? We shall examine a side-by-side comparison between internet marketing and digital marketing.

If you are familiar with search engine optimization, then you’ve likely heard of “click-through rate.” This metric can be used as a metric in comparing online paid advertising campaigns, organic search results, and more. Let’s define click-through rate, delve into why it should be measured, and find out how it can be increased.

Companies looking to stand out and provide key pieces of information to media, investors, press releases are spending quality time on content creation for a press kit. Imagine being able to send one link that has every piece of valuable information anyone needs to know about a company in seconds.

With nearly 80 million current Pandora Music users, there is a plethora of advertising options available to you that make targeting your intended audience a breeze. Let's take a look at how to advertise on Pandora, how much these ads cost, and which ad types to choose for your business.

Many website owners use the Google Maps widget on their contact pages to show maps of their exact location for potential and current customers. If you do, this is how to fix it if it's not working correctly.

Instagram has become a powerful social media tool that allows us to deliver our brand’s message to our target audience. This guide encompasses everything you need to know to grow your business through Instagram.

Seeing that Instagram verified badge is challenging there are other ways to authenticate your account. One big way is to create great content with high quality photos and videos that will gain users. 

A press release and press kit can put your business on the map and establish opportunities to add new customers. It gives you the ability to highlight your business and target media outlets for exposure. The focus of the press release should have a specific market in mind beyond the media and should include specific keyword topics for SEO.

Every startup launch must learn how to pitch to an audience. This experience gives them the chance to hone in on a solid idea and solidify who they are. Startup launch lists should always include working on a pitch deck because it creates marketing and networking opportunities.

For your press release distribution to be a success, we found that two performance indicators must be considered. A successful press release strategy requires syndicating your content to the right outlets and delivering relevant content to a targeted audience.

Substantial digital marketing news from both Google and Facebook indicate that 2018 will be an important year for businesses to realign their marketing strategies. Emerging channels such as WhatsApp Business provide exciting new opportunities for businesses to connect with their target markets.

Digital advertising trends are constantly evolving and repositioning. Stay up-to-date on shifting platforms and how to target your businesses channel advertising optimally. Facebook's acquisition of WhatsApp is expected to make a major impact in the sector.

A Long-Term SEO strategy is only as effective as the reporting and analysis behind it. Once you feel satisfied with the technical and creative on-page SEO implementation, as well as the domain strategy behind your website, you can start tracking the results.

The availability of dozens of marketing channels and content strategies in the digital space has created a paradox of choice for business owners and marketing managers.

In 2018, worldwide social media engagement is expected to reach 2.5 billion people. They way that customers are interacting with brands is shifting to mobile and social.

The second entry in our Long-Term SEO strategy series is focused on the Implementation Phase of SEO, including strategies behind content creation, technical and creative on-page SEO tactics, domain focused SEO strategies and the importance of backlinking.

WordPress plugins help website owners maximize both website versatility and available features without sacrificing performance. Find out how & what to use!

Making an effective and unique logo is not an easy task. It requires a lot of knowledge and research. You need to have a solid understanding of how you can make a design that is effective and depicts your business picture in the best way possible. This is the most comprehensive guide on how to design a logo for your business. So let’s get started. 

The Art of SEO | Four experts in search engine optimization share guidelines & innovative techniques to plan & execute a comprehensive SEO strategy.

The book combines theory with practical tools and case studies that allow the reader to explore the myriad ways of creating value for customers.

Growth Hacking: A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing.

Superintelligence asks the questions: What happens when machines surpass humans in general intelligence? Will artificial agents save or destroy us?

A great look at judgement and decision making by Nobel prize winner Daniel Kahneman. He guides you through the complexities of human choices with formulas tied to illustrative examples.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.