Digital Marketing News.

Black Friday, the day that marks the beginning of the holiday shopping frenzy, has become a cultural phenomenon in many parts of the world. One of the key driving forces behind this shopping extravaganza is the barrage of compelling Black Friday ads that flood our screens and stores.

In today's digital age, a strong online presence is crucial for authors to connect with readers, showcase their work, and build a loyal following.

Discover the importance of getting noticed on Instagram! Unlock opportunities for collaborations, partnerships, and income.

According to the American Marketing Association (AMA), native advertising is a "paid placement in any environment that is indistinguishable from organic content".

Ranking for local SEO is crucial for regional businesses that rely on customers in the surrounding area. Unfortunately, this is often overlooked.

This article will cover the pros and cons of stock photos for your business so you can decide if they are worth it or not.

There are several ways to generate traffic and sales for your online shop. However, a practical yet often overlooked strategy is Google Shopping Ads.

Del Mar Restaurant Marketing can be tricky, but with these insights you can start getting more diners now! SEO. PPC, and directory strategies.

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust.

Starting a blog can be challenging. So let's review some of the essential steps to creating a wildly successful blog!

In this blog, we’re going to take a look at the difference between KPIs and metrics, as well as offer advice on how you can get the most from both.

COVID-19 has challenged companies to rethink their entire business models. Businesses that used to be able to rely on foot traffic or word of mouth marketing such as restaurants, gyms, retail stores, bars etc. now have to market online in order to remain open. That is why companies are hiring local SEO experts.

Social media can be a real game-changer for businesses. However, today every business is on social media. Making it more difficult to stand out from competitors and grab the attention of users. That is why it is crucial to build a strong social media strategy and design eye-catching social media posts that will get people interested in your business.

New Android apps can often struggle to get downloads in the early stages. The Google Play Store involves numerous algorithms working to put relevant apps in front of the right people. In this guide, we discuss optimizing your app store landing page, running Google Ads app campaigns, and taking advantage of Google Firebase.

Google Merchant Center is massively underutilized by sellers (online and storefront). The platform provides free traffic to your website by analyzing your product's attributes, and placing them in relevant "Surfaces Across Google". It requires inputting product feeds in order to articulate what you sell to Google. When paired with a PPC ad campaign, your business can achieve sustainable sales growth.

Setting up internal linking on your website can be extremely confusing. In this article, we'll give you the inside scoop on our top 5 best internal linking practices for search engine optimization.

We take a look at common expectations when it comes to the search engine optimization process and we compare them to the realities of the full SEO funnel.

Crafting a brand voice helps you connect with your target audience, build reputation and ensure all content and ads are consistent. And businesses who see to it that all team members are on the same page when it comes to brand voice, appear more trustworthy, reliable and authentic. And therefore are more likely to be successful in the long run.

When building your website, everything created on it such as your content, design, theme, and images should aim at driving home your point on what your business and services are all about. They should also buttress how you aim to benefit would-be clients.

If you are familiar with search engine optimization, then you’ve likely heard of “click-through rate.” This metric can be used as a metric in comparing online paid advertising campaigns, organic search results, and more. Let’s define click-through rate, delve into why it should be measured, and find out how it can be increased.

With nearly 80 million current Pandora Music users, there is a plethora of advertising options available to you that make targeting your intended audience a breeze. Let's take a look at how to advertise on Pandora, how much these ads cost, and which ad types to choose for your business.

Instagram has become a powerful social media tool that allows us to deliver our brand’s message to our target audience. This guide encompasses everything you need to know to grow your business through Instagram.

A press release and press kit can put your business on the map and establish opportunities to add new customers. It gives you the ability to highlight your business and target media outlets for exposure. The focus of the press release should have a specific market in mind beyond the media and should include specific keyword topics for SEO.

For your press release distribution to be a success, we found that two performance indicators must be considered. A successful press release strategy requires syndicating your content to the right outlets and delivering relevant content to a targeted audience.

Substantial digital marketing news from both Google and Facebook indicate that 2018 will be an important year for businesses to realign their marketing strategies. Emerging channels such as WhatsApp Business provide exciting new opportunities for businesses to connect with their target markets.

A Long-Term SEO strategy is only as effective as the reporting and analysis behind it. Once you feel satisfied with the technical and creative on-page SEO implementation, as well as the domain strategy behind your website, you can start tracking the results.

In 2018, worldwide social media engagement is expected to reach 2.5 billion people. They way that customers are interacting with brands is shifting to mobile and social.

WordPress plugins help website owners maximize both website versatility and available features without sacrificing performance. Find out how & what to use!

The Art of SEO | Four experts in search engine optimization share guidelines & innovative techniques to plan & execute a comprehensive SEO strategy.

Growth Hacking: A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing.

A great look at judgement and decision making by Nobel prize winner Daniel Kahneman. He guides you through the complexities of human choices with formulas tied to illustrative examples.