While you should generally have a favorable image of backlinks, it’s not as if every backlink will be good for your website. In this blog, we’re going to look at how & why to disavow toxic backlinks.

There are many excellent ways to drive traffic to your website, but one that many people overlook is using Google News.

In this blog, we’re going to take a look at the difference between KPIs and metrics, as well as offer advice on how you can get the most from both.

By upping your SEO, your online store can use this large source of traffic to its full advantage. Below are a few of the top strategies for eCommerce search engine optimization.

Here are five easy ways for you to make your social media marketing much more effective.

Expertise.com has recently nominated SunCity Advising as one of the top digital marketing agencies in San Diego. Here is how we scored regarding reputation, reviews, and consistency.

If you aspire to be a premium brand, then it is vital that you have a good story. Customers will remember your offerings and ultimately your brand through your brand story. This is how to create an effective brand story.

Companies looking to stand out and provide key pieces of information to media, investors, press releases are spending quality time on content creation for a press kit. Imagine being able to send one link that has every piece of valuable information anyone needs to know about a company in seconds.

A press release and press kit can put your business on the map and establish opportunities to add new customers. It gives you the ability to highlight your business and target media outlets for exposure. The focus of the press release should have a specific market in mind beyond the media and should include specific keyword topics for SEO.

For your press release distribution to be a success, we found that two performance indicators must be considered. A successful press release strategy requires syndicating your content to the right outlets and delivering relevant content to a targeted audience.

The digital age has upended the way marketing managers and business owners engage with the traditional sales funnel. The “Funnel” no longer captures the shifting reality of the Customer Decision Journey.