Consulting Insights

Focused on the world of consulting these articles are designed to dive into subjects and questions related to strategy, analytics, marketing, operations and other topics.

Every startup launch must learn how to pitch to an audience. This experience gives them the chance to hone in on a solid idea and solidify who they are. Startup launch lists should always include working on a pitch deck because it creates marketing and networking opportunities.

Substantial digital marketing news from both Google and Facebook indicate that 2018 will be an important year for businesses to realign their marketing strategies. Emerging channels such as WhatsApp Business provide exciting new opportunities for businesses to connect with their target markets.

The Federal Communications Commission (FCC), on December 14, voted to end net neutrality. Find out what it means for your small business.

The availability of dozens of marketing channels and content strategies in the digital space has created a paradox of choice for business owners and marketing managers.

The digital age has upended the way marketing managers and business owners engage with the traditional sales funnel. The “Funnel” no longer captures the shifting reality of the Customer Decision Journey.

In 2018, worldwide social media engagement is expected to reach 2.5 billion people. They way that customers are interacting with brands is shifting to mobile and social.

Free website report for businesses using industry-leading reporting tools. A report for your website provides data on how well your website is performing.

SEO strategy development is a long-term plan that can deliver huge business results. SEO improvements require an investment of time with an evolving plan.

A content management system, popularly referred to as a CMS, is a popular format for the creation and formatting of digital content.

SunCity worked with ABC Co. to create a list of target keywords related to their product. They sold both B2C and B2B directly and also wanted to explore relationships with distributors.

With the speed of change in business increasing at a seemingly exponential rate, the idea of outsourcing pieces of work within a company makes more sense than ever.

Microsoft will acquire LinkedIn for $26.2 billion in cash, a 50% premium to the closing price Friday (as a note the stock was down 42% YTD at Friday’s close).