Consulting Insights
Focused on the world of consulting these articles are designed to dive into subjects and questions related to strategy, analytics, marketing, operations and other topics.

Launch Program
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An SEO Startup Launch: Pitching, Marketing, Networking

Every startup launch must learn how to pitch to an audience. This experience gives them the chance to hone in on a solid idea and solidify who they are. Startup launch lists should always include working on a pitch deck because it creates marketing and networking opportunities.

Digital Marketing Trends

Digital Marketing Trends: Is Your Strategy Adapting?

Substantial digital marketing news from both Google and Facebook indicate that 2018 will be an important year for businesses to realign their marketing strategies. Emerging channels such as WhatsApp Business provide exciting new opportunities for businesses to connect with their target markets.

SMB Net Neutrality
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Net Neutrality: Small Businesses Better Pay Attention

The Federal Communications Commission (FCC), on December 14, voted to end net neutrality. Find out what it means for your small business.

Customer Acquisition Strategy

Customer Acquisition Strategy

The availability of dozens of marketing channels and content strategies in the digital space has created a paradox of choice for business owners and marketing managers.

Marketing Message Delivery

Marketing Message Delivery

The digital age has upended the way marketing managers and business owners engage with the traditional sales funnel. The “Funnel” no longer captures the shifting reality of the Customer Decision Journey.

Customer Segment Analysis

Customer Segment Analysis

In 2018, worldwide social media engagement is expected to reach 2.5 billion people. They way that customers are interacting with brands is shifting to mobile and social.

Free Website Report
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Free Website Report Offered by SunCity Advising!

Free website report for businesses using industry-leading reporting tools. A report for your website provides data on how well your website is performing.

SEO Strategy Development
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SEO Best Practices: SEO Strategy Development

SEO strategy development is a long-term plan that can deliver huge business results. SEO improvements require an investment of time with an evolving plan.

what are content management systems for websites?
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Beginner’s Guide to Content Management Systems for Websites

A content management system, popularly referred to as a CMS, is a popular format for the creation and formatting of digital content.

San Diego SEO Firm & Digital Marketing Agency
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SEO Case Study: Strategic Sequencing to Offset Budget Constraints

SunCity worked with ABC Co. to create a list of target keywords related to their product. They sold both B2C and B2B directly and also wanted to explore relationships with distributors.

consulting, implementation, marketing agency, digital marketing
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Should My Company Hire a Consulting Firm?

With the speed of change in business increasing at a seemingly exponential rate, the idea of outsourcing pieces of work within a company makes more sense than ever.

acquisition
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What could the LinkedIn Acquisition by Microsoft Mean for Your Business?

Microsoft will acquire LinkedIn for $26.2 billion in cash, a 50% premium to the closing price Friday (as a note the stock was down 42% YTD at Friday’s close).