As a top San Diego SEO firm, when we sit down with business owners for the first time, our conversations are almost always about desired results: improved page rankings, increased traffic, more linking from other websites and ultimately, more sales. SEO best practices are important, but how do we get there from an under-performing or non-existent website?
Best SEO Strategies 2018
SEO strategy development is a long-term marketing play that can deliver huge business results. Our clients know that SEO improvements require an investment of time with an evolving plan to funnel customers to their business using the power of search engine optimization. Over time and across many client projects, we’ve developed a comprehensive process for long-term SEO best practices regarding strategy:
- Determine the ranking factors you are interested in attempting to achieve.
- Use content marketing to create valuable insight that people actually want to read.
- Make sure that the main keyword you are going after is actually ranking.
- Use internal linking of blog posts and link building to push people to where conversions can happen.
These aspects to your digital marketing campaign are critical to the successful implementation of a healthy, goal-oriented strategy. If you are considering outsourcing or hiring an SEO expert we recommend you read more on what to look for and what to stay away from. But, if your digital marketing partner is not explaining the strategy behind their approach to developing an SEO strategy, you should know something just isn’t right.
The realm of search engine optimization has grown exponentially in the past 10 years. Initially, search engine algorithms were well understood and easy to solve – simply add the right keywords on a few pages, make sure the website was error-free and your rankings would improve. Over time, web marketers and search engine designers have mastered their craft and the modern search engine algorithms have surpassed simple on-page optimization.
We can guarantee that your most successful competitors have sophisticated and evolving SEO strategy development plans, targeted content, and creative technical execution. This is how they are ranking ahead of you in a google search query. To surpass your competitors’ rankings, it is imperative that your web presence outperforms that competition by developing an SEP strategy plan.
In the planning phase, our San Diego SEO consultants perform a competitive analysis of the market, taking in to consideration keyword difficulty, monthly search volume, website traffic and total backlinks. How these stats compare to your site provide the baseline and potential for your SEO strategy development. Our free website report can provide a baseline for these figures. However, without a competitive analysis, it is impossible to make a comprehensive plan for long-term SEO implementation. The tasks we perform for our clients in the SEO planning phase are listed below:
Site Audit – technical performance and current state of SEO
Strategic SEO Plan
Key Performance Indicator Creation
Developing an SEO Strategy Plan
Understanding how you are performing as a baseline to your competitor’s performance can help you make informed decisions in the planning phase of your SEO strategy development. We break down these requirements in the first 5 tasks of developing an SEO strategy plan. Once we’ve benchmarked your market-specific needs, we can consider your goals and devise an SEO website strategy plan using the KPIs we have created.
The next blog entry in the SEO Best Practices series will look at the implementation phase of SEO – including strategies behind content creation, technical and creative on-page SEO tactics, domain focused SEO strategies and the importance of backlinking.
If you are interested in learning more, we encourage you to read about WordPress Plugins For Beginners. That is a good place to get started with optimizing your WordPress website quickly without any expenses or too much time getting up to speed. Or, if you feel like you already have a bit of SEO knowledge, please skip ahead and learn what our San Diego SEO Experts have to say about building a strong search engine optimization strategy that will provide your site with further visibility.
Implementing SEO Techniques
The techniques you should start with are basic search engine expectations like title tags, meta descriptions, and ALT tags. What this means, is that if you are using WordPress like the majority of website owners are, you should make sure that you have installed the Yoast SEO plugin. This is literally the most basic possible way to begin to understand the basic on-page improvements you can make to the web page.
Don’t forget about user experience (UX) when you are creating content that the search engines will like. If you do, you will realize that noone will click to visit your website because it appears that it was written for a computer — not a human. Have you ever seen a result show up when you are searching for something somewhat obscure and it is obvious that the person who wrote that is keyword stuffing the headline and text you can see?
Most likely, you haven’t seen that recently because the search engine algorithms are pretty smart now and don’t let that fly. Another thing that will help you during the early implementation stages is to make sure to identify and fix any broken link. Unfortunately, too many website owners that we come across are not using google search console or SEMrush to identify where they are missing the mark in their website health. Removing potentially penalties for a lack of website maintenance is equally as important as a solid content strategy.