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Our team of San Diego SEO experts have decades of combined experience increasing rankings and driving high-quality traffic. We also understand the importance of converting these website users into customers that grow your revenue!
Inside the Mind of an SEO Expert.
When asked what factors are most critical for successful SEO rankings in San Diego County, the experts weighed in:
“There are two ways that a San Diego SEO agency can increase web traffic for you as their client. These include; legitimate organic growth through research and execution – or cheating! Ultimately, Google will ban any website caught cheating on their SEO practices. So, be cautious when deciding on a marketing firm to represent your brand.”
“Content is nothing without the technical structure that allows it to become useful to potential customers. Google, in particular, has become very good at identifying whether that has been done or not. Make sure site layout is a focal point of whichever California SEO company you choose.”
“Most people don’t think an SEO company should be responsible for website layout. But, most people also don’t get high quality, holistic services that drive results either. The structure of a website and the technical aspects are the first thing any digital marketing firm should be looking at.”
“Unfortunately many of the so-called SEO experts i have come across are simply backlink brokers that effectively act like digital Wall Street reps. They buy links from wholesale website owners that snag domains with high authority when their owners forget to renew them. Then, they sell links in bundles to all buyers for thousands of dollars until the domain authority is lost and Google bans their site. Then, they disappear once your website loses previously valuable links and you stop buying or get banned yourself.”
How to Choose the Right SEO Expert.
Want to avoid wasting time or getting search engine penalties? Get insight on the most important decisions before bringing in an SEO expert!
Know What Google Wants
Startups, small & medium-sized businesses have likely all considered hiring an SEO company. However, most people haven’t had enough time to properly research every San Diego internet marketing company and the details of their SEO strategies. But, the best insight you can get from a local San Diego SEO expert is definitely to focus on your long-term goals. Search engine optimization still encompasses user experience and common sense above all by incorporating these two things:
Build a website that draws attention!
Keep users engaged through high quality content!
In the off chance that you don’t know that SEO stands for Search Engine Optimization, there it is… Most likely, you at least know the idea, but are missing how all of the moving pieces work together to get results. For example, search volume is not the only thing you look for when developing a strategy. Internet marketing of your online presence should focus on the search results you want to come up in based on a users intent. And your SEO team needs to make sure they are instep with your business goals and target market to do so.
You don’t have to be a San Diego SEO expert to understand that Google focuses on certain criteria for websites to earn high search query rankings. But, they keep the details secret and, unless you have dedicated your life to understanding the google search algorithm like us, it is likely you don’t know what really matters for your website visibility. Here is what Google experts recommend you look for in selecting SEO services:
- An initial review of the website content and structure
- Content creation
- Online campaign management
- Research of keywords
- SEO training for staff
- Industry, market and geographic expertise
Avoid Unbelievable Promises
Other search engine ranking efforts include email campaigns, marketing analytics, marketing automation, content generation and search intent optimization. At some point you should take the time to learn about how other digital marketing services can be used to enhance SEO projects. It is also important to understand what other California SEO experts call “SEO Lies”. Unethical website builders may try to sell you on unneeded work. Our specialists often come across clients that previously spent money on a local SEO agency that most commonly told one of these lies:
- The famous unsolicited email promising to build your site up without any details
- A guarantee of a #1 ranking in google searches
- Putting other clients’ links on your site as an increase to your SEO
- Recommending any community-based shared link websites (Google will remove your site from index)
Furthermore, there is risk in hiring an SEO specialist if you don’t know them or their reputation from previous clients. So, it is important to meet with them and make sure they don’t give you one of those “SEO lies”. Remember, optimizing a website should not seem like a new magic trick performed by Harry Houdini. They should be able to tell you exactly what they are going to do to each landing page and why they are going to do it (like improve ranking in search queries). And… what you should realistically expect when hiring their SEO agency.
Website Structure & Segmentation
The structure of a website is arguably more important than the digital content creation itself. Well-known marketing gurus at HubSpot have also noted the importance of good site structure. They point out the importance of the user end goal for the website designer. What do you want the user to focus on in terms of a direct call-to-action? Get your user to make a purchase, learn about your product or service, or sign up for your newsletter. No matter what that action is, it is important that the entire structure is designed with that in mind.
If your website does not have call to actions buttons or direct paths to them using appropriate anchor text, a change is probably needed immediately. Your San Diego SEO expert should also recommend identifying who your target audience is. Then, determine what your goals are, and how functional the website is. Then, you can start an actual customer segmentation strategy that drives a specific action for a specific user. It all stems from understanding the appropriate structure of the site. Make sure your SEO firm knows that!
Organizing Content Sections
After you identify the type of users you expect and the actions you want them to take, then develop your user experience. Website structure is incredibly important to facilitate users in taking actions that benefit your search engine rankings. For example, click-thru-rates, time on page, and number of pages are part of the determination of the value of your content.
So, if your structure gets in the way of that it doesn’t matter how good your SEO expert or agency is. This is precisely why your SEO advisor should be advising on this as well. The image below from HubSpot identifies the most common content cornerstones and how to organize them.
The sample structure above is a diagram that should always be considered in website design San Diego SEO- even if the site has been in existence for a long time. This will allow you to visualize the potential pathway of the users. According to this S expert, it is also important to provide broad information on the higher level pages. And, the internal outbound links should become more specific on the lower-tiered pages and link back to the main pages (and vice versa).
Keyword research determines the most important titles for your menu bar and which content to include. Unique content on each of these horizontal levels is mandatory. Individual pages should also be able to stand on their own with a high level of value and understanding. Then, those pages should connect together in a coherent way. If you are focused on San Diego local SEO, another level is needed that focuses on maps, reviews, local insight, and more. Make sure that you talk to a specialist that understands these details of search engine optimization.
Backlinks are Critical to SEO
Too often our we come in after a local “San Diego SEO Expert” internet marketing company has already done damage to a client’s site. This is because too many SEO agencies claim to be working on search engine optimization but are merely backlink brokers. A common way to boost rankings quickly is to either buy backlinks from outside sources or to own a private blog network and send links around in a carousel to multiple sites.
If you are a business with a store front or service area that is only in one area, these tactics can still be useful. But you want to make sure that the links coming in are of quality. Generally, this means that you are adding your business to appropriate directories by using proven local seo services. Your SEO company should know which directory is valuable to you, like Yelp, Google My Business, and specific industry listings. This allows you to appear in a local organic search about your services or products.
This approach may work in the short-term but is rarely a viable long-term solution and it comes with A LOT of risk! If the only SEO services someone offers is off-page SEO via backlink promotion, stay away from them. We have come in after clients were banned from Google searches (remember, that’s over 90% of some industry searches) because previous marketers provided unethical backlinking schemes.
If you have followed the tips throughout this article, you should realize that high quality content that provides value is the best way to get natural backlinks to your website. Growth hacking and social media marketing are a part of expanded off-page search engine optimization techniques that should be utilized – Black Hat SEO services that don’t comply with Google’s Webmaster guidelines are not!
Do you still have additional questions for a San Diego SEO Expert? If so, please feel free to give us a call: (858) 859-0123.