According to Google, the BERT Google algorithm update is the most significant search engine change of the last 5 years. Designed to better understand language searches, BERT is expected to impact 1 in 10 search queries. Here’s how you can make strategic SEO changes for BERT.
Inside the Mind of a San Diego SEO Expert.
The following article provides deep insight into our perspective on how to organically rank a website in search engines by walking you through the thought process of a San Diego SEO expert. After reading this, we recommend you learn more about developing an SEO strategy plan. Ever wonder how SEOs come up with a plan to improve your website traffic and digital presence? How about whether your SEO agency knows what they are doing or not? If so, read on…
San Diego SEO Experts Should Know Google
Startups, small & medium-sized businesses have likely all considered hiring an SEO company. However, most people haven’t had enough time to properly research every San Diego internet marketing company and the details of their SEO strategies. But, the best insight you can get from a San Diego local SEO expert is definitely to focus on your long-term goals. Search engine optimization still encompasses user experience and common sense above all by incorporating these two things:
Build a website that draws attention!
Keep users engaged through high quality content!
In the off chance that you don’t know that SEO stands for Search Engine Optimization, there it is… Most likely, you at least know the idea, but are missing how all of the moving pieces work together to get results. For example, search volume is not the only thing you look for when developing a strategy. Internet marketing of your online presence should focus on the search results you want to come up in based on a users intent. And your SEO team needs to make sure they are instep with your business goals and target market to do so.
You don’t have to be a San Diego SEO expert to understand that Google focuses on certain criteria for websites to earn high search query rankings. But, they keep the details secret and, unless you have dedicated your life to understanding the google search algorithm like us, it is likely you don’t know what really matters for your website visibility. Here is what Google experts recommend you look for in selecting seo services:
- An initial review of the website content and structure
- Content creation
- Online campaign management
- Research of keywords
- SEO training for staff
- Industry, market and geographic expertise
Website Structure is also an SEO Concern
“Content is nothing without the technical structure that allows it to become useful to potential customers. Google, in particular, has become very good at identifying whether that has been done or not. Make sure site layout is a focal point of whichever California SEO company you choose.”
The structure of a website is arguably more important than the digital content creation itself. Well-known marketing gurus at HubSpot have also noted the importance of good site structure. They point out the importance of the user end goal for the website designer. What do you want the user to focus on in terms of a direct call-to-action? Get your user to make a purchase, learn about your product or service, or sign up for your newsletter. No matter what that action is, it is important that the entire structure is designed with that in mind.
If your website does not have call to actions buttons or direct paths to them using appropriate anchor text, a change is probably needed immediately. Your San Diego SEO expert should also recommend identifying who your target audience is. Then, determine what your goals are, and how functional the website is. Then, you can start an actual customer segmentation strategy that drives a specific action for a specific user. It all stems from understanding the appropriate structure of the site. Make sure your SEO firm knows that!
Backlinks are Critical to Successful SEO
“Unfortunately many of the so-called SEO experts i have come across are simply backlink brokers that effectively act like digital Wall Street reps. They buy links from wholesale website owners that snag domains with high authority when their owners forget to renew them. Then, they sell links in bundles to all buyers for thousands of dollars until the domain authority is lost and Google bans their site. Then, they disappear once your website loses previously valuable links and you stop buying or get banned yourself.”
Too often our we come in after a local “San Diego SEO Expert” internet marketing company has already done damage to a client’s site. This is because too many SEO agencies claim to be working on search engine optimization but are merely backlink brokers. A common way to boost rankings quickly is to either buy backlinks from outside sources or to own a private blog network and send links around in a carousel to multiple sites.
If you are a business with a store front or service area that is only in one area, these tactics can still be useful. But you want to make sure that the links coming in are of quality. Generally, this means that you are adding your business to appropriate directories by using proven local seo services. Your SEO company should know which directory is valuable to you, like Yelp, Google My Business, and specific industry listings. This allows you to appear in a local organic search about your services or products.
This approach may work in the short-term but is rarely a viable long-term solution and it comes with A LOT of risk! If the only SEO services someone offers is off-page SEO via backlink promotion, stay away from them. We have come in after clients were banned from Google searches (remember, that’s over 90% of some industry searches) because previous marketers provided unethical backlinking schemes.
If you have followed the tips throughout this article, you should realize that high quality content that provides value is the best way to get natural backlinks to your website. Growth hacking and social media marketing are a part of expanded off-page search engine optimization techniques that should be utilized – Black Hat SEO services that don’t comply with Google’s Webmaster guidelines are not!
Do you still have additional questions for a San Diego SEO Expert? If so, please feel free to give us a call: (858) 859-0123.