SEO Insights

Look here for articles that take you from beginner to expert when it comes to understanding SEO and how to effectively develop and execute a SEO strategy.

Setting up a sitemap for your website is the best way to create a reciprocal relationship between your website and the SERPs. Here is everything you need to know about creating a sitemap using SEO best practices.

According to Google, the BERT Google algorithm update is the most significant search engine change of the last 5 years. Designed to better understand language searches, BERT is expected to impact 1 in 10 search queries. Here’s how you can make strategic SEO changes for BERT.

Structuring your website so that it appeals to search engines such as Google is no easy task. How many categories should you list on your site? What should you embed site navigation with? How should you internally link? SunCity Advising answers these questions and shows you the best site structure for SEO.

In a perfect world, you choose the most effective URLs for your web pages as you initially create them. In reality, it is frequently necessary to change web page URLs to properly optimize your site. It turns out that this has lasting effects on search engine optimization. Let’s go over how changing URLs affects SEO, and how to safely modify URL structure safely.

Here comes another SEO acronymn: E-A-T. What does E-A-T stand for? Expertise, Authority and Trustworthiness. These are critical SEO metrics and Google is now focusing on for every indexed website. Here’s how you can get your website E-A-T SEO ready.

For local businesses looking to acquire customers online, using Google Maps and SEO is one of the best channels that are available.

There are numerous terms that describe the relationship between technology, the internet, and marketing. How should your business be spreading its marketing message, through internet marketing, or digital marketing? What is the difference, and does it even matter? We shall examine a side-by-side comparison between internet marketing and digital marketing.

SEO requires a large time and effort commitment in order to achieve optimization. This predicament brings up the question, “should I focus more on PPC and other traffic-driving sources, rather than organic SEO?” Let’s explore whether or not search engine optimization is truly worth it.

If you are familiar with search engine optimization, then you’ve likely heard of “click-through rate.” This metric can be used as a metric in comparing online paid advertising campaigns, organic search results, and more. Let’s define click-through rate, delve into why it should be measured, and find out how it can be increased.

When it comes to search engine results pages, (SERPS) meta descriptions have typically been neglected as an unimportant element of search engine optimization.

Looking for a spark to boost your website traffic? Try submitting content to the Huffington Post.

Many website owners use the Google Maps widget on their contact pages to show maps of their exact location for potential and current customers. If you do, this is how to fix it if it’s not working correctly.

Google’s 74.5% control of the world’s search engine market is huge, but Bing is still immensely influential, averaging between 5-10% of market share. In the United States, Bing and Yahoo actually hold approximately 30% of the search engine market.

Has a negative Yelp review ever brought down your business’s credibility? One negative review—valid or not—can sink your business. Learn how to remove bad reviews from Yelp.

A press release and press kit can put your business on the map and establish opportunities to add new customers. It gives you the ability to highlight your business and target media outlets for exposure. The focus of the press release should have a specific market in mind beyond the media and should include specific keyword topics for SEO.

We compared Pagespeed Insights with Google Lighthouse in order to determine which google speed test is more useful. Then we will delve into how to make the most of this new Google SEO audit tool and what else you can do to boost your Pagespeed.

Does your business need a YouTube channel? Here’s an easy guide to creating a youtube channel for your business or personal account. Only 9% of small business are using YouTube to effectively market themselves. Get a leg-up on your competition through video content.

Local SEO: How Google Ranking Determines “Near Me” Searches. How to Succeed at doing Local SEO and Google Ranking. Learn how to do local SEO with or without a storefront & why location-based SEO is important for your business. Understand the Google algorithm for local search engine optimization.

Every startup launch must learn how to pitch to an audience. This experience gives them the chance to hone in on a solid idea and solidify who they are. Startup launch lists should always include working on a pitch deck because it creates marketing and networking opportunities.

San Diego
SEO Experts.


  • Structure
  • Content
  • Links

Inside the Mind of a San Diego SEO Expert.

The following article provides deep insight into our perspective on how to organically rank a website in search engines by walking you through the thought process of a San Diego SEO expert. After reading this, we recommend you learn more about developing an SEO strategy plan. Ever wonder how SEOs come up with a plan to improve your website traffic and digital presence? How about whether your SEO agency knows what they are doing or not? If so, read on…

San Diego SEO Experts Should Know Google

Startups, small & medium-sized businesses have likely all considered hiring an SEO company. However, most people haven’t had enough time to properly research every San Diego internet marketing company and the details of their SEO strategies. But, the best insight you can get from a San Diego local SEO expert is definitely to focus on your long-term goals. Search engine optimization still encompasses user experience and common sense above all by incorporating these two things:

  1. Build a website that draws attention!

  2. Keep users engaged through high quality content!

In the off chance that you don’t know that SEO stands for Search Engine Optimization, there it is… Most likely, you at least know the idea, but are missing how all of the moving pieces work together to get results. For example, search volume is not the only thing you look for when developing a strategy. Internet marketing of your online presence should focus on the search results you want to come up in based on a users intent. And your SEO team needs to make sure they are instep with your business goals and target market to do so.

You don’t have to be a San Diego SEO expert to understand that Google focuses on certain criteria for websites to earn high search query rankings. But, they keep the details secret and, unless you have dedicated your life to understanding the google search algorithm like us, it is likely you don’t know what really matters for your website visibility. Here is what Google experts recommend you look for in selecting seo services:

  • An initial review of the website content and structure
  • Technical advice on web development like hosting, redirects, error pages and JavaScript
  • Content creation
  • Online campaign management
  • Research of keywords
  • SEO training for staff
  • Industry, market and geographic expertise

Stop–Don’t hire that seo specialist Yet!


“There are two ways that a San Diego SEO agency can increase web traffic for you as their client. These include; legitimate organic growth through research and execution – or cheating! Ultimately, Google will ban any website caught cheating on their SEO practices. So, be cautious when deciding on a marketing firm to represent your brand.”

Ivan ReedSEO Expert San Diego CA

Other search engine ranking efforts include email campaigns, marketing analytics, marketing automation, content generation and search intent optimization. At some point you should take the time to learn about how other digital marketing services can be used to enhance SEO projects. It is also important to understand what other California SEO experts call “SEO Lies”. Unethical website builders may try to sell you on unneeded work. Our specialists often come across clients that previously spent money on a local SEO agency that most commonly told one of these lies:

  • The famous unsolicited email promising to build your site up without any details
  • A guarantee of a #1 ranking in google searches
  • Putting other clients’ links on your site as an increase to your SEO
  • Recommending any community-based shared link websites (Google will remove your site from index)

Furthermore, there is risk in hiring an SEO specialist if you don’t know them or their reputation from previous clients. So, it is important to meet with them and make sure they don’t give you one of those “SEO lies”. Remember, optimizing a website should not seem like a new magic trick performed by Harry Houdini. They should be able to tell you exactly what they are going to do to each landing page and why they are going to do it (like improve ranking in search queries). And… what you should realistically expect when hiring their SEO agency.

Website Structure is also an SEO Concern

“Content is nothing without the technical structure that allows it to become useful to potential customers. Google, in particular, has become very good at identifying whether that has been done or not. Make sure site layout is a focal point of whichever California SEO company you choose.”

Daniel BarrySEO Specialist San Diego CA

The structure of a website is arguably more important than the digital content creation itself. Well-known marketing gurus at HubSpot have also noted the importance of good site structure. They point out the importance of the user end goal for the website designer. What do you want the user to focus on in terms of a direct call-to-action? Get your user to make a purchase, learn about your product or service, or sign up for your newsletter. No matter what that action is, it is important that the entire structure is designed with that in mind.

If your website does not have call to actions buttons or direct paths to them using appropriate anchor text, a change is probably needed immediately. Your San Diego SEO expert should also recommend identifying who your target audience is. Then, determine what your goals are, and how functional the website is. Then, you can start an actual customer segmentation strategy that drives a specific action for a specific user. It all stems from understanding the appropriate structure of the site. Make sure your SEO firm knows that!

Recognize Expertise in Organizing Content Sections


“Most people don’t think an SEO company should be responsible for website layout. But, most people also don’t get high quality, holistic services that drive results either. The structure of a website and the technical aspects are the first thing any digital marketing firm should be looking at.”

Sean MilesSan Diego SEO Consultant

After you identify the type of users you expect and the actions you want them to take, then develop your user experience. Website structure is incredibly important to facilitate users in taking actions that benefit your search engine rankings. For example, click-thru-rates, time on page, and number of pages are part of the determination of the value of your content.

So, if your structure gets in the way of that it doesn’t matter how good your SEO expert or agency is. This is precisely why your SEO advisor should be advising on this as well. The image below from HubSpot identifies the most common content cornerstones and how to organize them.


San Diego SEO Expert on Structure

The sample structure above is a diagram that should always be considered in website design San Diego SEO– even if the site has been in existence for a long time. This will allow you to visualize the potential pathway of the users. According to this S expert, it is also important to provide broad information on the higher level pages. And, the internal outbound links should become more specific on the lower-tiered pages and link back to the main pages (and vice versa).

Keyword research determines the most important titles for your menu bar and which content to include. Unique content on each of these horizontal levels is mandatory. Individual pages should also be able to stand on their own with a high level of value and understanding. Then, those pages should connect together in a coherent way. If you are focused on San Diego local SEO, another level is needed that focuses on maps, reviews, local insight, and more. Malke sure that you talk to a specialist that understands these details of search engine optimization.

Backlinks are Critical to Successful SEO

“Unfortunately many of the so-called SEO experts i have come across are simply backlink brokers that effectively act like digital Wall Street reps. They buy links from wholesale website owners that snag domains with high authority when their owners forget to renew them. Then, they sell links in bundles to all buyers for thousands of dollars until the domain authority is lost and Google bans their site. Then, they disappear once your website loses previously valuable links and you stop buying or get banned yourself.”

Justine RappSan Diego SEO Professional

Too often our we come in after a local “San Diego SEO Expert” internet marketing company has already done damage to a client’s site. This is because too many SEO agencies claim to be working on search engine optimization but are merely backlink brokers. A common way to boost rankings quickly is to either buy backlinks from outside sources or to own a private blog network and send links around in a carousel to multiple sites.

If you are a business with a store front or service area that is only in one area, these tactics can still be useful. But you want to make sure that the links coming in are of quality. Generally, this means that you are adding your business to appropriate directories by using proven local seo services. Your SEO company should know which directory is valuable to you, like Yelp, Google My Business, and specific industry listings. This allows you to appear in a local organic search about your services or products.

This approach may work in the short-term but is rarely a viable long-term solution and it comes with A LOT of risk! If the only SEO services someone offers is off-page SEO via backlink promotion, stay away from them. We have come in after clients were banned from Google searches (remember, that’s over 90% of some industry searches) because previous marketers provided unethical backlinking schemes.

If you have followed the tips throughout this article, you should realize that high quality content that provides value is the best way to get natural backlinks to your website. Growth hacking and social media marketing are a part of expanded off-page search engine optimization techniques that should be utilized – Black Hat SEO services that don’t comply with Google’s Webmaster guidelines are not!

Do you still have additional questions for a San Diego SEO Expert? If so, please feel free to give us a call: (858) 859-0123.

SEO News.

set up sitemap

Setting up a sitemap for your website is the best way to create a reciprocal relationship between your website and the SERPs. Here is everything you need to know about creating a sitemap using SEO best practices.

BERT Google

According to Google, the BERT Google algorithm update is the most significant search engine change of the last 5 years. Designed to better understand language searches, BERT is expected to impact 1 in 10 search queries. Here’s how you can make strategic SEO changes for BERT.

best site structure for seo

Structuring your website so that it appeals to search engines such as Google is no easy task. How many categories should you list on your site? What should you embed site navigation with? How should you internally link? SunCity Advising answers these questions and shows you the best site structure for SEO.

seo impact of changing urls

In a perfect world, you choose the most effective URLs for your web pages as you initially create them. In reality, it is frequently necessary to change web page URLs to properly optimize your site. It turns out that this has lasting effects on search engine optimization. Let’s go over how changing URLs affects SEO, and how to safely modify URL structure safely.

EAT SEO

Here comes another SEO acronymn: E-A-T. What does E-A-T stand for? Expertise, Authority and Trustworthiness. These are critical SEO metrics and Google is now focusing on for every indexed website. Here’s how you can get your website E-A-T SEO ready.

For your press release distribution to be a success, we found that two performance indicators must be considered. A successful press release strategy requires syndicating your content to the right outlets and delivering relevant content to a targeted audience.

Google is exploring new platforms to develop for their search engine. SEO strategies must target emerging google search trends like mobile search, augmented reality and web crawlers to remain competitive.

A Long-Term SEO strategy is only as effective as the reporting and analysis behind it. Once you feel satisfied with the technical and creative on-page SEO implementation, as well as the domain strategy behind your website, you can start tracking the results.

The digital age has upended the way marketing managers and business owners engage with the traditional sales funnel. The “Funnel” no longer captures the shifting reality of the Customer Decision Journey.

The second entry in our Long-Term SEO strategy series is focused on the Implementation Phase of SEO, including strategies behind content creation, technical and creative on-page SEO tactics, domain focused SEO strategies and the importance of backlinking.

Free website report for businesses using industry-leading reporting tools. A report for your website provides data on how well your website is performing.

SEO strategy development is a long-term plan that can deliver huge business results. SEO improvements require an investment of time with an evolving plan.

According to statistics released from Google itself, results on “page 1” receive 95% of all website traffic and 32% of that traffic lands on the first result.

SunCity worked with ABC Co. to create a list of target keywords related to their product. They sold both B2C and B2B directly and also wanted to explore relationships with distributors.

So you have a business idea. You have done some research on who will buy your product or service (I hope) and realize you could make some money doing this.