SEO Insights

Look here for articles that take you from beginner to expert when it comes to understanding SEO and how to effectively develop and execute a SEO strategy.

Press Kit
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How to Write a Press Release

A press release and press kit can put your business on the map and establish opportunities to add new customers. It gives you the ability to highlight your business and target media outlets for exposure. The focus of the press release should have a specific market in mind beyond the media and should include specific keyword topics for SEO.

Google Lighthouse

Improve website rankings and pagespeed with Google Lighthouse

We compared Pagespeed Insights with Google Lighthouse in order to determine which google speed test is more useful. Then we will delve into how to make the most of this new Google SEO audit tool and what else you can do to boost your Pagespeed.

YouTube Channel
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How to Create a YouTube Channel

Does your business need a YouTube channel? Here’s an easy guide to creating a youtube channel for your business or personal account. Only 9% of small business are using YouTube to effectively market themselves. Get a leg-up on your competition through video content.

Google Ranking
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Local SEO: 5 Tips to Boost Your Google Ranking

Local SEO: How Google Ranking Determines “Near Me” Searches. How to Succeed at doing Local SEO and Google Ranking. Learn how to do local SEO with or without a storefront & why location-based SEO is important for your business. Understand the Google algorithm for local search engine optimization.

Launch Program

An SEO Startup Launch: Pitching, Marketing, Networking

Every startup launch must learn how to pitch to an audience. This experience gives them the chance to hone in on a solid idea and solidify who they are. Startup launch lists should always include working on a pitch deck because it creates marketing and networking opportunities.

San Diego SEO Experts
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San Diego SEO Expert Strategic Advice

Startups, small or medium-sized businesses have all likely heard the term SEO. However, most people haven’t had enough time to research the details of SEO strategy like our San Diego SEO experts.

Press Release Format

Press Release Distribution

For your press release distribution to be a success, we found that two performance indicators must be considered. A successful press release strategy requires syndicating your content to the right outlets and delivering relevant content to a targeted audience.

How Many People Use Twitter
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How Many People Use Twitter?

We know how many monthly active users Twitter has, but how many of them should a business expect to get if they set up a page? Get all kinds of information about how many people use Twitter & important metrics if you are using a Twitter business account.

Mobile Search

Aligning with Google Search Trends

Google is exploring new platforms to develop for their search engine. SEO strategies must target emerging google search trends like mobile search, augmented reality and web crawlers to remain competitive.

Long Term SEO Plan
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SEO Best Practices: Long-Term SEO Strategy

A Long-Term SEO strategy is only as effective as the reporting and analysis behind it. Once you feel satisfied with the technical and creative on-page SEO implementation, as well as the domain strategy behind your website, you can start tracking the results.

SMB Net Neutrality
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Net Neutrality: Small Businesses Better Pay Attention

The Federal Communications Commission (FCC), on December 14, voted to end net neutrality. Find out what it means for your small business.

Customer Acquisition Strategy
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Customer Acquisition Strategy

The availability of dozens of marketing channels and content strategies in the digital space has created a paradox of choice for business owners and marketing managers.

Marketing Message Delivery

Marketing Message Delivery

The digital age has upended the way marketing managers and business owners engage with the traditional sales funnel. The “Funnel” no longer captures the shifting reality of the Customer Decision Journey.

Customer Segment Analysis

Customer Segment Analysis

In 2018, worldwide social media engagement is expected to reach 2.5 billion people. They way that customers are interacting with brands is shifting to mobile and social.

SEO Best Practices

SEO Best Practices: Tactical SEO Approaches

The second entry in our Long-Term SEO strategy series is focused on the Implementation Phase of SEO, including strategies behind content creation, technical and creative on-page SEO tactics, domain focused SEO strategies and the importance of backlinking.

Free Website Report
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Free Website Report Offered by SunCity Advising!

Free website report for businesses using industry-leading reporting tools. A report for your website provides data on how well your website is performing.

SEO Strategy Development
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SEO Best Practices: SEO Strategy Development

SEO strategy development is a long-term plan that can deliver huge business results. SEO improvements require an investment of time with an evolving plan.

WordPress Plugins for Websites
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WordPress Plugins for Beginners

WordPress plugins help website owners maximize both website versatility and available features without sacrificing performance. Find out how & what to use!

google search engine algorithm
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Search Engine Algorithms Made Simple

According to statistics released from Google itself, results on “page 1” receive 95% of all website traffic and 32% of that traffic lands on the first result.

what are content management systems for websites?
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Beginner’s Guide to Content Management Systems for Websites

A content management system, popularly referred to as a CMS, is a popular format for the creation and formatting of digital content.

San Diego SEO Firm & Digital Marketing Agency
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SEO Case Study: Strategic Sequencing to Offset Budget Constraints

SunCity worked with ABC Co. to create a list of target keywords related to their product. They sold both B2C and B2B directly and also wanted to explore relationships with distributors.

website design, website development, SEO, SEM

Website Building SEO

So you have a business idea. You have done some research on who will buy your product or service (I hope) and realize you could make some money doing this.