There are many types of marketing messages that can be used to generate conversions within paid online advertisements. From choice architecture, to “FOMO,” each marketing message appeals to ad viewers senses in a unique way. Here is how to use 16 of the marketing messages for A/B Testing PPC Ads.

Social media can be a real game-changer for businesses. However, today every business is on social media. Making it more difficult to stand out from competitors and grab the attention of users. That is why it is crucial to build a strong social media strategy and design eye-catching social media posts that will get people interested in your business.

It is highly recommended that every commercial establishment utilize a brand style guide. Consistent branding is often overlooked by companies, and this can lead to various shortcomings. In this guide, we take a high-level look at how to create a style guide with an emphasis on brand consistency.

One of the biggest entry barriers to using Facebook advertising is simply learning how to grant, or receive, the required access to a Facebook Ads account. Difficulties include understanding the difference between a personal and business account, complicated nomenclature of Facebook ads structure, and other technical issues. Here’s how to grant access to a Facebook Ads account.

There are many layers to Facebook Ad’s structure, including Business Manager, Ad Manager, Ad Accounts, Ad Campaigns, Ad Sets, and Individual Ads. The goal of this article is to clarify the structural levels of Facebook Ads.

Crafting a brand voice helps you connect with your target audience, build reputation and ensure all content and ads are consistent. And businesses who see to it that all team members are on the same page when it comes to brand voice, appear more trustworthy, reliable and authentic. And therefore are more likely to be successful in the long run.

Color plays a big part in the perception of your brand and product or services. They determine the first impression that a potential customer will get when they lay eyes on your branding for the first time. Colors can do so much more than just making your visuals attractive and eye pleasing, they convey feelings, emotions and experiences.

When building your website, everything created on it such as your content, design, theme, and images should aim at driving home your point on what your business and services are all about. They should also buttress how you aim to benefit would-be clients.

In October of 2018, Facebook announced that hackers had gained access to nearly 50 million personal accounts in a massive data breach. If your account fell victim to hackers, here’s how you can regain access and secure it for good. Has your business account been hacked? We have answers to help you fix it.

Instagram has become a powerful social media tool that allows us to deliver our brand’s message to our target audience. This guide encompasses everything you need to know to grow your business through Instagram.

In effort to become a dominant social media platform, Facebook lost control of fake accounts, bots, and shared information. According to Facebook, it estimates about 40-50 million accounts are fake. That is a lot! Here are the 12 ways to identify a fake facebook account.

Seeing that Instagram verified badge is challenging there are other ways to authenticate your account. One big way is to create great content with high quality photos and videos that will gain users. 

Does your business need a YouTube channel? Here’s an easy guide to creating a youtube channel for your business or personal account. Only 9% of small business are using YouTube to effectively market themselves. Get a leg-up on your competition through video content.

We know how many monthly active users Twitter has, but how many of them should a business expect to get if they set up a page? Get all kinds of information about how many people use Twitter & important metrics if you are using a Twitter business account.

Digital advertising trends are constantly evolving and repositioning. Stay up-to-date on shifting platforms and how to target your businesses channel advertising optimally. Facebook’s acquisition of WhatsApp is expected to make a major impact in the sector.

The digital age has upended the way marketing managers and business owners engage with the traditional sales funnel. The “Funnel” no longer captures the shifting reality of the Customer Decision Journey.

If you want the best possible returns from your posts, content and ads, then you should know the difference between social media channels that way you can adjust your message to your specific target audience. In this article, we will break down social media channels and help you to find the best social media channels for your business.

Making an effective and unique logo is not an easy task. It requires a lot of knowledge and research. You need to have a solid understanding of how you can make a design that is effective and depicts your business picture in the best way possible. This is the most comprehensive guide on how to design a logo for your business. So let’s get started. 

Learn how to use Twitter for Business. If you don’t have an account set up, find out why you should and learn how easy it is to get a professional look and feel for your company.

Microsoft will acquire LinkedIn for $26.2 billion in cash, a 50% premium to the closing price Friday (as a note the stock was down 42% YTD at Friday’s close).