Yes! They’ve done it again. Instagram has ‘upped’ their game with another properly positioned and ingenious addition we’ve come to know as Instagram Reels. Whether a smart counter or an early gift, Instagram Reels brings forward the real-time ability to create power-packed videos and share them with over 2-billion daily users with a few taps of your thumb, forefinger, and some keen expertise.
We all know that success occurs when opportunity collides with timely action, which is why marketing with Instagram Reels is a definite must. This quick factual read tells you how.
Instagram Reels Overview
COVID19 may have put a damper on some things, but we’ve got reasons to be excited, we’re alive, and new opportunities are coming at us like never before. Instagram Reels is one such golden opportunity. Instagram Reels is the new video-creation component allowing us to create 15-seconds of high-quality, epic videos on the app and the web platform, along with all the pre-existing benefits.
At a time when videos are trending, and social media marketing is intensely competitive, Instagram Reels conveniently brings together entertainment, friends, interests, creators, and a mountain of marketing opportunities. Reels are an amazing way for people and brands to express themselves, share ideas, connect, and be entertained.
How to Create Reels
Instagram Platforms have always been great for marketing, and Reels is no different. Getting started and sharing first requires signing in or signing up. You may need to update the app. If you’re using the online web platform, it’s all engines go. Instagram Reels is a new feature mode on the Instagram Stories Camera Menu, give it a tap, and you’ve started.
You can create a video by simply recording one on the spot or uploading existing footage. You can flex between a single clip or string together several existing clips to make your 15-seconds hit. Once that’s done, you can view or share your Reels on the latest Instagram Reels tab on your profile. Once you’re on the IG Reels tab, you’ll find your drafts, finished videos, and where followers can see all your published Reels.
The features are what’s especially fun.
- You can add a variety of presets or your own audio by tapping the music icon.
- Speed up or slow down video using the play icon.
- Set the length of clips by using the stopwatch icon.
- Set a startup timer if you’d like.
- Add or modify AR filters or browse effects.
- Draw doodles, add text, and several Instagram Stickers.
- Choose your desired cover photo.
These are just a few features of what’s possible before sharing your Reels masterpiece.
Marketing with Reels
Instagram Reels is really at its best for marketing, and the benefits are simply outstanding. Instagram Reels is not a standalone app; therefore, you benefit from the existing presence and pre-existing Instagram network of over 2 billion and counting daily active users who spend, on average, 53 minutes per day using Instagram. Plus, you get to use existing content and media. So, there’s no hassle to set-up a new platform or app, no immediate force to be creating new content when you can rework existing content
We all know that features get copied and become obsolete or highly saturated the longer they continue. Social media market results show leaps and bounds in booming growth benefits for market leaders and fast followers who get on board new trends before it’s saturated or obsolete. Reels is a new component, which means you’ve got dibs on unsaturated benefits that come with it.
We’re not saying it’s perfect just yet, as some people have whispered their reservations. Fears loom that Facebook is biting off more than it can handle and that 15 seconds time limit seems rather short.
Well, here’s what those whisperers aren’t saying out loud. To illustrate, Facebook, Instagram, and WhatsApp together mean more accessible across platform shares, greater market reach, and reduced transaction fees. Also, they are improving feature qualities, reduced carbon footprint, greater data security, and best of all, well-rounded expertise that reduces risks. What is more, research studies show that core conversions from videos occurred between 10-15 seconds. So, why waste resources? Let’s just focus on those converting 15 seconds.
Tessa Lyons-Laing, Instagram’s Product Director, calls Instagram Reels the next big chapter, and for good reasons. Instagram is thriving, racking upwards of an 89% conversion rate for marketing campaigns. Plus, the recent talks of bans on the embattled TikTok, makes Reels a gift as much as a smart and timely offering. Instagram Reels is now live in 50 countries, including the US, UK, India, Brazil, France, Germany, and Japan.
Hitting marketing targets can be quickly achieved with the features, community, and benefits accessible to you. You can easily post educational, informative content through quick clips of a top-five countdown, funny joke, or product tip. Attract and lead brand awareness through product or service experience clips, showcase collections in a way that’s creative, fast, and fun. These are just two simple ways to get ahead by using Instagram Reels for Marketing.
How To Make Your Business Viral With Reels
The term ‘going viral’ means being seen and heard across many scenes, increasing awareness, and conversion possibilities. On other platforms, viral videos are not that easy to create because it first needs epic content, expert video mastery, and a sizable unsaturated community. What’s remarkable about Reels is that Instagram already has a 2 billion and growing, highly engaged community, which makes video content creation easy.
Plus, you can get all your shared Reels immediately shared with the community as a whole if you choose.