An advertiser’s marketing message should be a power-packed nugget of succinct and enticing verbiage. This language connects an influential idea about a product, service, place, activity or individual, to the intended target audiences’ needs, emotions, reasoning, and willpower to act or cast a lasting impact.
Going about it haphazardly, can be very damaging to both branding, and return on ad spend (ROAS). In the marketing world, we have all seen those costly failed campaigns where the message was either misinterpreted, or simply ineffective.
Creating the right combination of colors, images, audio, video, and copy is essential to ad optimization.
Below we discuss how to set up effective ads with 16 different types of marketing messages. These ads could be on Google, Facebook, YouTube, Twitter, Pandora, Yelp, LinkedIn, Amazon, or Bing. If you need help determining which advertising platform is best for your business, consult with a PPC expert.