Many brick-and-mortar businesses are still refusing to move on from traditional radio advertising. This can be a costly misstep in the age of online radio. One of the biggest disadvantages of investing in FM/AM radio ads is the lack of a clickable link. Old fashioned radio advertising forces the listener—who is often distracted in their car—to remember a phone number or website. This leads to lower conversion rates. Online radio platforms such as Pandora, however, provide listeners a customizable banner to click. This link can take the listener to a specially-created landing page, or a general page on your website.
It is far easier to measure how well Pandora Ad campaigns perform as compared to traditional radio. Businesses have continued to throw money at AM/FM radio stations, just hoping that their campaigns are working. It’s safe to say that smart business owners who have made the switch to Pandora Ads are happy they did so.
Paid digital advertising is both a short and long-term approach to driving users to your product/website and as a top internet marketing agency, we usually use PPC to supplement SEO services. Online ads can be used for a variety of industries including retail, professional services, food, hospitality, and more. When examining the comprehensive pallet of digital marketing, it should be noted that testing is of greater relative importance for online advertising. This is because sometimes even very small changes to ads can result in significantly different outcomes.
High-quality ads are mandatory since you are usually paying to get in front of people for the first time. There is no point in running ads if your brand is not represented effectively. Furthermore, in google AdWords, low quality ads actually have to pay more for each click. Facebook is a growing platform for ads and video is becoming most prominent. None of these advertising platforms are anywhere near saturated; if you are interested in running ads on a vastly untapped platform, Pandora Ads may fill that need.
Related: Learn How to Advertise on Pandora
Landing Page Set-Up
Our San Diego Paid Digital Ads team can help you either start Pandora Ad campaigns, or improve upon the ones you currently have. Usually these campaigns are run for a short to medium period of time, examined for opportunities, and then optimized repeatedly. Because the competitiveness of certain ads can change, it is important to pivot frequently. Our client budgets range from five hundred dollars to tens of thousands of dollars per month.
Our comprehensive ad services help our customers to expand upon both paid and organic traffic through researched campaigns. To maximize results, we can help with your SEO strategy development and make sure every aspect of your marketing plan is working together.
“SunCity handled the entire Pandora advertising process for us. They wrote a convincing script, recorded a professional voiceover with background music, managed targeting/execution, and delivered high-quality reports. Thanks SCA!”
-Mickey H., Small Business Owner in Los Angeles, CA
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