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All types of businesses find value and success with Microsoft Advertising. Whether you’re focused on local calls and foot traffic, or want to drive traffic to your website from across the country or around the world, Microsoft Advertising has solutions for you.
Your current customers may search for your business by name, making it easy to find you in search results. But customers you’ve yet to reach are more likely searching for general terms that wouldn’t necessarily bring up your business in search results. Advertising next to relevant Bing search results puts your business front and center with interested customers you otherwise might not reach.
Did you know that Bing has over 1 blillion unique visits per month? The search engine gets overlooked by it’s big brother Google most of the time. But, those kind of numbers are not to be ignored. Paid digital advertising is both a short and long-term approach to driving users to your product/website and as a top internet marketing agency, we usually use PPC to supplement SEO services. These are usually used for retail sales and obtaining new followers. Testing is much more important because sometimes even very small changes to ads can result in significantly different outcomes.
High quality ads are mandatory since you are usually paying to get in front of people for the first time. And, in google AdWords, low quality ads actually have to pay more for each click. Facebook is a growing platform for ads and video is becoming most prominent.
Discuss Campaign Goals
Our San Diego Paid Digital Ads team can help you either start ad campaigns, improve upon the ones you currently have, or even setup affiliate marketing programs that can allow you to use your website for passive income. Usually these campaigns are run for a short period of time, examined for opportunities, and then optimized repeatedly. Because the competitiveness of certain ads can change, it is important to pivot frequently. Our client budgets range from a few hundred dollars to tens of thousands of dollars per month.
Our ads help our customers to expand upon their organic traffic through researched campaigns. To maximize results, we can help with your SEO strategy development and make sure every aspect of your marketing plan is working together.
“We honestly didn’t think that Bing really had any value to us because it’s not big in our country. But, we get app conversions from them at about half the price we used to pay for Google and the Apple store only.”
-Prakash P., Executive Director in Cape Town, South Africa
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