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Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the right people, in the right place, and at the right time. Google Ads offers several benefits, but here are the key ones: Targeting your ads, controlling your costs, measuring your success, and managing your campaigns.
Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads. Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad. With Google Ads, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business — purchased your product, downloaded your app, or phoned in an order — you can track that, too. Google Ads also offers you tools to easily manage and monitor accounts.
The best of the search and paid advertising world, is Google, with 63,000 searches processed every second. Paid digital advertising is both a short and long-term approach to driving users to your product/website and as a top internet marketing agency, we usually use PPC to supplement SEO services. These are usually used for retail sales and obtaining new followers. Testing is much more important because sometimes even very small changes to ads can result in significantly different outcomes.
High quality ads are mandatory since you are usually paying to get in front of people for the first time. And, in google AdWords, low quality ads actually have to pay more for each click. Facebook is a growing platform for ads and video is becoming most prominent.
Discuss Campaign Goals
Our San Diego Paid Digital Ads team can help you either start ad campaigns, improve upon the ones you currently have, or even setup affiliate marketing programs that can allow you to use your website for passive income. Usually these campaigns are run for a short period of time, examined for opportunities, and then optimized repeatedly. Because the competitiveness of certain ads can change, it is important to pivot frequently. Our client budgets range from a few hundred dollars to tens of thousands of dollars per month.
Our ads help our customers to expand upon their organic traffic through researched campaigns. To maximize results, we can help with your SEO strategy development and make sure every aspect of your marketing plan is working together.
“SunCity Advising helped us win a $10,000/mo grant for google ads and then optimized our ads to drive traffic to our website and maximize the value of the monthly budget we won. They are highly capable, data-oriented professionals.”
-Rosemary C., Executive Director in Silicon Valley, CA
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