Humans are visual beings; we are moved faster by site than by words. Putting this in another way, the old saying is very true; a picture is worth more than a thousand words. When building your website, everything created on it such as your content, design, theme, and images should aim at driving home your point on what your business and services are all about. They should also buttress how you aim to benefit would-be clients.
By the end of this read, you should be extensively informed on the importance of a brand style guide as well as how and why you need guidelines for imagery and iconography style, simple as it may seem.
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