Are you attempting to grant Facebook Ads access to a marketing agency or consultant to run and manage ad campaigns on your behalf? One thing you should never do is give your direct Facebook login credentials to your agency. There is no need to share your personal Facebook information with your advertising agency.
One of the biggest barriers to getting started with Facebook advertising is simply learning how to grant, or receive, the required access to a Facebook Ads account. The reason why this can be so difficult is primarily due to the nomenclature used by Facebook. Before you get started on providing access, it is critical to determine whether the new user needs access to a Personal Ad account or a Business Ad account. The steps to follow for these two types of accounts couldn’t be more different. Here’s what you need to know to get things set up correctly the first time around.
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