An Introduction to Facebook Ads Structure & Nomenclature
Which ad platform is the most lucrative in the world? There are two sensible answers, each with their own pros and cons: Google AdWords and Facebook Ads. In this article we will focus on the latter. Facebook’s advertising platform is the clear-cut winner when it comes to targeting options—one downfall, however, is the complexity of the ad platform itself.
There are many layers to Facebook Ad’s structure, including Business Manager, Ad Manager, Ad Accounts, Ad Campaigns, Ad Sets, and Individual Ads. The goal of this article is to clarify the structural levels of Facebook Ads, so you can start taking advantage of the platform to grow your business.