If you are familiar with search engine optimization, then you’ve likely heard of “click-through rate.” This metric can be used as a metric in comparing online paid advertising campaigns, organic search results, and more. Let’s define click-through rate, delve into why it should be measured, and find out how it can be increased.
Digital Advertising can be a tough business – but these articles should make it a little easier to navigate some of the intricacies of the industry. Learn things like how much to spend, where to spend, when to spend, and how to integrate your advertising with your overall brand messaging.
When it comes to search engine results pages, (SERPS) meta descriptions have typically been neglected as an unimportant element of search engine optimization.
With nearly 80 million current Pandora Music users, there is a plethora of advertising options available to you that make targeting your intended audience a breeze.
In effort to become a dominant social media platform, Facebook lost control of fake accounts, bots, and shared information. According to Facebook, it estimates about 40-50 million accounts are fake. That is a lot! Here are the 12 ways to identify a fake facebook account.
Has a negative Yelp review ever brought down your business’s credibility? One negative review—valid or not—can sink your business. Learn how to remove bad reviews from Yelp.
Does your business need a YouTube channel? Here’s an easy guide to creating a youtube channel for your business or personal account. Only 9% of small business are using YouTube to effectively market themselves. Get a leg-up on your competition through video content.
Digital advertising trends are constantly evolving and repositioning. Stay up-to-date on shifting platforms and how to target your businesses channel advertising optimally. Facebook’s acquisition of WhatsApp is expected to make a major impact in the sector.
Paid digital advertising trends come and go, but the fundamentals don’t. Maximized reach + elevate brand awareness + increase top-line. This is a simple three-step process for search engine marketing (SEM) and the most popular and suggested ways of implementing a strategy.
The digital age has upended the way marketing managers and business owners engage with the traditional sales funnel. The “Funnel” no longer captures the shifting reality of the Customer Decision Journey.
Learn how to use Twitter for Business. If you don’t have an account set up, find out why you should and learn how easy it is to get a professional look and feel for your company.