Digital Advertising
Digital Advertising can be a tough business – but these articles should make it a little easier to navigate some of the intricacies of the industry. Learn things like how much to spend, where to spend, when to spend, and how to integrate your advertising with your overall brand messaging.

Yes! They’ve done it again. Instagram has ‘upped’ their game with another properly positioned and ingenious addition we’ve come to know as Instagram Reels.

There are many types of marketing messages that can be used to generate conversions within paid online advertisements. From choice architecture, to “FOMO,” each marketing message appeals to ad viewers senses in a unique way. Here is how to use 16 of the marketing messages for A/B Testing PPC Ads.

Small and medium-sized businesses that have been using Google ads over the past year are eligible for up to $1000 in advertising credit. Here’s everything you need to know including how to determine if you qualify, how long the Google Ads credit is valid for, and more.

One of the biggest entry barriers to using Facebook advertising is simply learning how to grant, or receive, the required access to a Facebook Ads account. Difficulties include understanding the difference between a personal and business account, complicated nomenclature of Facebook ads structure, and other technical issues. Here’s how to grant access to a Facebook Ads account.

Google Merchant Center is massively underutilized by sellers (online and storefront). The platform provides free traffic to your website by analyzing your product’s attributes, and placing them in relevant “Surfaces Across Google”. It requires inputting product feeds in order to articulate what you sell to Google. When paired with a PPC ad campaign, your business can achieve sustainable sales growth.

Under no circumstances, should you ever grant any person or company access to your Google Ads account directly through your login information. Remember that your Google Ads account is connected to your Gmail account, shared drive, and any other Google product that is connected with your account. Let’s take a look at how to correctly grant access to a Google Ads account.

Usually when we discuss a sales slowdown, or a complete pause, there is some form of seasonality involved. Things have changed with COVID-19, so make sure you spend time on the right marketing activities.

YouTube is a smart place to market a new or growing business. The advertising platform offers many different types of ad placement services tailored to a company’s goals, values, and budget.

There are many layers to Facebook Ad’s structure, including Business Manager, Ad Manager, Ad Accounts, Ad Campaigns, Ad Sets, and Individual Ads. The goal of this article is to clarify the structural levels of Facebook Ads.

If you are familiar with search engine optimization, then you’ve likely heard of “click-through rate.” This metric can be used as a metric in comparing online paid advertising campaigns, organic search results, and more. Let’s define click-through rate, delve into why it should be measured, and find out how it can be increased.

When it comes to search engine results pages, (SERPS) meta descriptions have typically been neglected as an unimportant element of search engine optimization.

With nearly 80 million current Pandora Music users, there is a plethora of advertising options available to you that make targeting your intended audience a breeze. Let’s take a look at how to advertise on Pandora, how much these ads cost, and which ad types to choose for your business.

In effort to become a dominant social media platform, Facebook lost control of fake accounts, bots, and shared information. According to Facebook, it estimates about 40-50 million accounts are fake. That is a lot! Here are the 12 ways to identify a fake facebook account.

Has a negative Yelp review ever brought down your business’s credibility? One negative review—valid or not—can sink your business. Learn how to remove bad reviews from Yelp.

Does your business need a YouTube channel? Here’s an easy guide to creating a youtube channel for your business or personal account. Only 9% of small business are using YouTube to effectively market themselves. Get a leg-up on your competition through video content.

Digital advertising trends are constantly evolving and repositioning. Stay up-to-date on shifting platforms and how to target your businesses channel advertising optimally. Facebook’s acquisition of WhatsApp is expected to make a major impact in the sector.

Paid digital advertising trends come and go, but the fundamentals don’t. Maximized reach + elevate brand awareness + increase top-line. This is a simple three-step process for search engine marketing (SEM) and the most popular and suggested ways of implementing a strategy.

The digital age has upended the way marketing managers and business owners engage with the traditional sales funnel. The “Funnel” no longer captures the shifting reality of the Customer Decision Journey.

Learn how to use Twitter for Business. If you don’t have an account set up, find out why you should and learn how easy it is to get a professional look and feel for your company.