The question of how much do Google Ads cost is a good one; it’s something that any right-thinking, ambitious, up-to-date business owner is going to want to know. And because Google Ads and PPC in general is such an unknown quantity for many, the question of how much it might cost is going to be important; how will you be able to determine whether or not it can fit in your budget without knowing the pricing structure?
Unfortunately, when it comes to answering the question, the reality is that there is no answer. Or at least, no one specific solution that will suit everyone. If you want to know how much Google Ads costs, the simple truth is that it depends.
The reason for this is that there are a number of different options to think about and variables to take into consideration, and you won’t be able to determine an exact cost until you’ve narrowed things down and worked out what it is you want Google Ads to do for you. With that in mind, read on to find out how to do this and how to come up with the right cost for your budget so you can use Google Ads to its full advantage.
Industry
The first thing you need to consider when it comes to Google Ads and working out how much you should be paying is the industry your business is in. The more competition you have in your industry, the more expensive PPC and Google Ads will be; in other words, the cost per click will cost you more. However, since there is more competition, it might be that the price per click is off-set by the fact that there will be fewer clicks overall.
However, those businesses with the most competition also tend to be those in the professional services industry, and, due to the nature of these kinds of businesses, one new customer could bring in many thousands of dollars to your bottom line. In that case, paying more per click may not be such a problem when the returns are sure to be great.
Customer Lifecycle
The customer lifecycle is another important element to consider when it comes to how much Google Ads are going to cost you. For items with the lowest prices, the decision-making process is generally going to be a quick one; a customer will arrive at your site, see that you sell what they’re looking for, and buy it.
For more expensive items, that decision-making process is a much longer one, and therefore so is the lifecycle of the customer. If you want to be where the customer eventually spends their money, your business needs to remain in their mind. One way to ensure that this happens is to continue with your Google Ads’ campaign so that every time they search for whatever it is you sell, they will see you, reminding them that your business has what they want.
To make the most of this, not only should you ensure that your Google Ads are running (and this you’ll need to pay more to make sure they are seen at all times), but you should also create a website that encourages return visits. Downloadable content such as an eBook, informative blog posts, how-to videos, and more will all help the process. If you can do this, the money you spend on your Google Ads, no matter what it is, will be money well spent.
Current Trends
In the world of business, many little things – and a great deal of larger things – can change how consumers view their purchases. They can change how people want to buy things and even the kinds of things they are buying. In other words, at some points your business won’t need as much help as at others, depending on the current trends and where your business lies within them.
If, for example, you sold something that several influencers suddenly started to use and review, you might not need to spend quite so much on your Google Ads. Conversely, if you were selling something that had fallen out of favor or that current trends meant wasn’t as unique as it once was, you might want to increase your spending so that you can be noticed more.
There are millions of different factors that will go into what is trending and what isn’t, and you must also consider the economy and anything happening that might affect people’s spending habits.
Conclusion
How much do Google Ads cost? It’s always going to be an important question, and the answer will always be ‘it depends’. Keep in mind, you can spend anywhere from $50 per month to $10,000 or more on Google Ads. This means you can run Google Ads on any budget. However, by speaking with experts and understanding what can affect how much you need to spend, you’ll get a much better idea.
SunCity PPC Services
If you are ready to start getting help with your Pay-Per-Click advertising, or need help improving the strategy you’re already using, please reach out. Our pay-per-click services include running Google Ads in conjunction with Facebook Ads, Bing Ads, YouTube Ads, and more. Additionally, we frequently help clients balance their marketing focus between PPC, SEO, and other marketing channels to ensure maximum exposure and tailor specific results-oriented tactics directly for your business.
