Entries by Ivan Reed


Facebook Shops: An Overview

Facebook Shops allows your business to set up a store and sell products directly through Facebook and Instagram. The industry-disrupting element of Facebook Shops is that consumers can now browse for products, add items to their cart, complete the checkout process, and receive their goods in the mail—all while never having to leave Facebook or Instagram.

How Much Do Google Ads Cost?

The question of how much do Google Ads cost is a good one; it’s something that any right-thinking, ambitious, up-to-date business owner is going to want to know.

How & Why to Disavow Toxic Backlinks

While you should generally have a favorable image of backlinks, it’s not as if every backlink will be good for your website. In this blog, we’re going to look at how & why to disavow toxic backlinks.


16 Marketing Messages for A/B Testing PPC Ads

There are many types of marketing messages that can be used to generate conversions within paid online advertisements. From choice architecture, to “FOMO,” each marketing message appeals to ad viewers senses in a unique way. Here is how to use 16 of the marketing messages for A/B Testing PPC Ads.


How to Make Eye-Catching Social Media Posts

Social media can be a real game-changer for businesses. However, today every business is on social media. Making it more difficult to stand out from competitors and grab the attention of users. That is why it is crucial to build a strong social media strategy and design eye-catching social media posts that will get people interested in your business.

3 Ways to Get Android App Downloads

New Android apps can often struggle to get downloads in the early stages. The Google Play Store involves numerous algorithms working to put relevant apps in front of the right people. In this guide, we discuss optimizing your app store landing page, running Google Ads app campaigns, and taking advantage of Google Firebase.

Google Ads is Giving Away COVID-19 Ad Credits

Small and medium-sized businesses that have been using Google ads over the past year are eligible for up to $1000 in advertising credit. Here’s everything you need to know including how to determine if you qualify, how long the Google Ads credit is valid for, and more.


Granting Access to Facebook Ads

One of the biggest entry barriers to using Facebook advertising is simply learning how to grant, or receive, the required access to a Facebook Ads account. Difficulties include understanding the difference between a personal and business account, complicated nomenclature of Facebook ads structure, and other technical issues. Here’s how to grant access to a Facebook Ads account.

Google Merchant Center Best Practices

Google Merchant Center is massively underutilized by sellers (online and storefront). The platform provides free traffic to your website by analyzing your product’s attributes, and placing them in relevant “Surfaces Across Google”. It requires inputting product feeds in order to articulate what you sell to Google. When paired with a PPC ad campaign, your business can achieve sustainable sales growth.

5 Tips for Outsourcing Blog Content Creation

Articles that you feature on your website must be timely, relevant, well-written and must offer value through your unique perspective. The following five tips have been crafted based on our own real-world experience creating content for clients from a wide range of industries.

How to Grant Access to Google Ads

Under no circumstances, should you ever grant any person or company access to your Google Ads account directly through your login information. Remember that your Google Ads account is connected to your Gmail account, shared drive, and any other Google product that is connected with your account. Let’s take a look at how to correctly grant access to a Google Ads account.

5 Internal Linking Must-Do’s for SEO

Setting up internal linking on your website can be extremely confusing. In this article, we’ll give you the inside scoop on our top 5 best internal linking practices for search engine optimization.

How to Set Up a Website Sitemap

Setting up a sitemap for your website is the best way to create a reciprocal relationship between your website and the SERPs. Here is everything you need to know about creating a sitemap using SEO best practices.

SEO Expectations vs. Reality

We take a look at common expectations when it comes to the search engine optimization process and we compare them to the realities of the full SEO funnel.

Advertising on YouTube: An Overview

YouTube is a smart place to market a new or growing business. The advertising platform offers many different types of ad placement services tailored to a company’s goals, values, and budget.

Best Site Structure for SEO

Structuring your website so that it appeals to search engines such as Google is no easy task. How many categories should you list on your site? What should you embed site navigation with? How should you internally link? SunCity Advising answers these questions and shows you the best site structure for SEO.

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Developing Brand Voice

Crafting a brand voice helps you connect with your target audience, build reputation and ensure all content and ads are consistent. And businesses who see to it that all team members are on the same page when it comes to brand voice, appear more trustworthy, reliable and authentic. And therefore are more likely to be successful in the long run.

SEO Impact of Changing URLs

In a perfect world, you choose the most effective URLs for your web pages as you initially create them. In reality, it is frequently necessary to change web page URLs to properly optimize your site. It turns out that this has lasting effects on search engine optimization. Let’s go over how changing URLs affects SEO, and how to safely modify URL structure safely.

What is E-A-T SEO?

Here comes another SEO acronymn: E-A-T. What does E-A-T stand for? Expertise, Authority and Trustworthiness. These are critical SEO metrics and Google is now focusing on for every indexed website. Here’s how you can get your website E-A-T SEO ready.


Color Palette Guide

Color plays a big part in the perception of your brand and product or services. They determine the first impression that a potential customer will get when they lay eyes on your branding for the first time. Colors can do so much more than just making your visuals attractive and eye pleasing, they convey feelings, emotions and experiences.

Internet Marketing vs. Digital Marketing

There are numerous terms that describe the relationship between technology, the internet, and marketing. How should your business be spreading its marketing message, through internet marketing, or digital marketing? What is the difference, and does it even matter? We shall examine a side-by-side comparison between internet marketing and digital marketing.

Is SEO Optimization Worth it?

SEO requires a large time and effort commitment in order to achieve optimization. This predicament brings up the question, “should I focus more on PPC and other traffic-driving sources, rather than organic SEO?” Let’s explore whether or not search engine optimization is truly worth it.

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Why Measure Website Click Through Rate

If you are familiar with search engine optimization, then you’ve likely heard of “click-through rate.” This metric can be used as a metric in comparing online paid advertising campaigns, organic search results, and more. Let’s define click-through rate, delve into why it should be measured, and find out how it can be increased.


How to Fix A Facebook Hack

In October of 2018, Facebook announced that hackers had gained access to nearly 50 million personal accounts in a massive data breach. If your account fell victim to hackers, here’s how you can regain access and secure it for good. Has your business account been hacked? We have answers to help you fix it.


How to Create A Press Kit in 9 Steps

Companies looking to stand out and provide key pieces of information to media, investors, press releases are spending quality time on content creation for a press kit. Imagine being able to send one link that has every piece of valuable information anyone needs to know about a company in seconds.

How to Advertise on Pandora

With nearly 80 million current Pandora Music users, there is a plethora of advertising options available to you that make targeting your intended audience a breeze. Let’s take a look at how to advertise on Pandora, how much these ads cost, and which ad types to choose for your business.

Google vs. Bing: How to Optimize Your Site

Google’s 74.5% control of the world’s search engine market is huge, but Bing is still immensely influential, averaging between 5-10% of market share. In the United States, Bing and Yahoo actually hold approximately 30% of the search engine market.


12 Ways to Identify a Fake Facebook Account

In effort to become a dominant social media platform, Facebook lost control of fake accounts, bots, and shared information. According to Facebook, it estimates about 40-50 million accounts are fake. That is a lot! Here are the 12 ways to identify a fake facebook account.

How to Get Verified on Twitter

Seeing that Instagram verified badge is challenging there are other ways to authenticate your account. One big way is to create great content with high quality photos and videos that will gain users. 

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How to Write a Press Release

A press release and press kit can put your business on the map and establish opportunities to add new customers. It gives you the ability to highlight your business and target media outlets for exposure. The focus of the press release should have a specific market in mind beyond the media and should include specific keyword topics for SEO.

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Press Release Distribution

For your press release distribution to be a success, we found that two performance indicators must be considered. A successful press release strategy requires syndicating your content to the right outlets and delivering relevant content to a targeted audience.

Local SEO: 5 Tips to Boost Your Google Ranking

Local SEO: How Google Ranking Determines “Near Me” Searches. How to Succeed at doing Local SEO and Google Ranking. Learn how to do local SEO with or without a storefront & why location-based SEO is important for your business. Understand the Google algorithm for local search engine optimization.


How Many People Use Twitter?

We know how many monthly active users Twitter has, but how many of them should a business expect to get if they set up a page? Get all kinds of information about how many people use Twitter & important metrics if you are using a Twitter business account.

Aligning with Google Search Trends

Google is exploring new platforms to develop for their search engine. SEO strategies must target emerging google search trends like mobile search, augmented reality and web crawlers to remain competitive.

Paid Digital Advertising Trends

Paid digital advertising trends come and go, but the fundamentals don’t. Maximized reach + elevate brand awareness + increase top-line. This is a simple three-step process for search engine marketing (SEM) and the most popular and suggested ways of implementing a strategy.

SEO Best Practices: Long-Term SEO Strategy

A Long-Term SEO strategy is only as effective as the reporting and analysis behind it. Once you feel satisfied with the technical and creative on-page SEO implementation, as well as the domain strategy behind your website, you can start tracking the results.

SEO Best Practices: Tactical SEO Approaches

The second entry in our Long-Term SEO strategy series is focused on the Implementation Phase of SEO, including strategies behind content creation, technical and creative on-page SEO tactics, domain focused SEO strategies and the importance of backlinking.