5 Best Practices for Google Maps and SEO
For local businesses looking to acquire customers online, using Google Maps and SEO is one of the best channels that are available.
Entries by Ivan Reed
How to Write a Great Meta Description
When it comes to search engine results pages, (SERPS) meta descriptions have typically been neglected as an unimportant element of search engine optimization.
How Many People Use Twitter?
We know how many monthly active users Twitter has, but how many of them should a business expect to get if they set up a page? Get all kinds of information about how many people use Twitter & important metrics if you are using a Twitter business account.
Paid Digital Advertising Trends
Paid digital advertising trends come and go, but the fundamentals don’t. Maximized reach + elevate brand awareness + increase top-line. This is a simple three-step process for search engine marketing (SEM) and the most popular and suggested ways of implementing a strategy.
Net Neutrality: Small Businesses Better Pay Attention
The Federal Communications Commission (FCC), on December 14, voted to end net neutrality. Find out what it means for your small business.
The Art of SEO
The Art of SEO | Four experts in search engine optimization share guidelines & innovative techniques to plan & execute a comprehensive SEO strategy.
SEO Case Study: Strategic Sequencing to Offset Budget Constraints
SunCity worked with ABC Co. to create a list of target keywords related to their product. They sold both B2C and B2B directly and also wanted to explore relationships with distributors.
SunCity Book Review: Blue Ocean Strategy, Value Innovation
The book combines theory with practical tools and case studies that allow the reader to explore the myriad ways of creating value for customers.
Website Building SEO
So you have a business idea. You have done some research on who will buy your product or service (I hope) and realize you could make some money doing this.
Growth Hacking
Growth Hacking: A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing.
How to Use Business Twitter Accounts
Learn how to use Twitter for Business. If you don’t have an account set up, find out why you should and learn how easy it is to get a professional look and feel for your company.
Should My Company Hire a Consulting Firm?
With the speed of change in business increasing at a seemingly exponential rate, the idea of outsourcing pieces of work within a company makes more sense than ever.
What could the LinkedIn Acquisition by Microsoft Mean for Your Business?
Microsoft will acquire LinkedIn for $26.2 billion in cash, a 50% premium to the closing price Friday (as a note the stock was down 42% YTD at Friday’s close).
SUPERINTELLIGENCE: Paths, Dangers, Strategies
Superintelligence asks the questions: What happens when machines surpass humans in general intelligence? Will artificial agents save or destroy us?
Staying Motivated
Life is a marathon… sort of. Except in life nobody set up water every mile, strangers don’t cheer you on the whole way, and you don’t get a medal for finishing. Other than that, it is very similar.
Thinking Fast and Slow
A great look at judgement and decision making by Nobel prize winner Daniel Kahneman. He guides you through the complexities of human choices with formulas tied to illustrative examples.
Traction: Get a Grip on Your Business
All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth.
The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Zero to One: Notes on Startups, or How to Build the Future
If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create.