If you have worked with a marketing consultant before, you probably have heard of Google AdWords, now google ads. Pay-per-click can effectively generate traffic and lead to customer conversations since you will be top of online searches. It sounds great to have customers land on your website pages when looking for particular products and services. Unfortunately, it isn’t as easy as it sounds.
However, digital marketing platforms utilize marketing strategies such as SEO and PPC to help clients cut through the present chaotic digital marketspace. But are Google ads worth it? This article will show why google ads are important and how they can be helpful to gain a competitive business advantage.
Why are Google ads worth it?
Google is undoubtedly the most popular and widely used search engine worldwide, with approximately 2 trillion online searches every year. This translates to almost 63000 searches every second. Per these statistics, it is safe to say that google ads offer limitless opportunities for marketers looking to improve their brand visibility and sales potentials.
With many people actively searching for products, services, and content online, google offers the unrivaled potential to reach a broader audience. Here is why Google ads are worth your money and time.
PPC delivers faster than SEO advertising
The significant difference between PPC and SEO is the manifestation of quick results. With google ads, results are almost instant, unlike SEO which will require time, possibly months, before you start seeing results. For PPC, your ads need only to get approved, and you start getting traffic immediately. PPC is about instant satisfaction, while SEO focuses on long-term sustainability.
With the millions of keywords available for bidding and new ones regularly added, Google Ads offers a scalable marketing strategy. If you are ready to increase your traffic, then include some new keywords. Creating a PPC campaign focused on money-making improves your daily ad spend to gain more clicks. Google Ads works on a bidding system which means the more you spend, the more you increase your search.
Impressive tracking and analytics
Google ads’ built-in tracking and analyses tools make it a precious tool for ad copy and landing page testing to enhance your return on investment (ROI). This is significant for every successful digital marketing strategy. In addition to revealing your ads performance, Good Ads offers insight into improving your ad performance.
Level playing field
Per the Google Ads bidding system, it is easy to assume that the highest bidder wins, yet that is far from the case. Google is particular about quality and relevance when determining ads to display, similar to organic searches. The better the ad relevance, the better the user experience.
Edge out your competitors
Irrespective of the industry, everyone out there is targeting your traffic and sales using SEO and PPC. Fortunately, you can beat the competition by increasing your bids on the appropriate keywords. If competitors run the show with SERPs, you may raise your bid and counter with a smart PPC campaign. It’s all about outranking them.