When it comes to social media marketing, there are so many different things that can be done in order to get ahead. One of the most important aspects is when you post your content on Facebook. Believe it or not, this has a lot more to do with how well your posts perform than any other factor! So it’s time to stop guessing and get some data – we’ve got just what you need right here!
#1 Focus on your target audience
The first step in determining the right time to post on Facebook is to take a look at your target audience. You want to be sure that you’re reaching as many people as possible when you release new posts, so having an understanding of who they are and what times they will most likely be online makes it easier for you!
Check out the demographics of your own followers. If this information isn’t already easily available somewhere on your page (or within Google Analytics), then there’s no need to worry! There are several websites that can tell you everything from where your fans live down to their ages. Even if these numbers aren’t 100% accurate, they give you a good idea of what time to post on Facebook.
Also, do the math and look at your own numbers! If you don’t know how old your followers are, then all you need to do is take a quick peek at some AI platforms. These sites can tell you exactly where most of your fans live, which means that they can also determine their age brackets. Once this information has been obtained, it’s easy for you to see when your target audience will be online! This one little trick alone can save hours every single week because now you have an answer without needing to guess any longer!
#2 Consider data analytics
It can be pretty challenging to see the bigger picture when it comes to Facebook, but this is exactly where data analytics come in! If you haven’t already figured this out yourself, most social media marketers swear by a tool called Buffer. This platform allows you to collect all of your posts and analyze them based on engagement. We recommend using these numbers in conjunction with demographic information that you’ve gathered from other websites.
Additionally, the more you practice posting at different times, the easier it will get to see what works for your audience. This is why it’s so important to test out these different times and see which ones work best for you.
#3 Look at different time zones
When looking at the demographics, it’s important to remember that not all of your fans will be located in North America. This means that you should take into consideration time zones across the world when determining which times are best for you! Although most people assume that everyone is online on Facebook at precisely the same time, this isn’t actually true – and if you want your content to get seen by as many eyes as possible, then consider posting during different times around the world.
Did you know there are certain days of each month where some social media sites see an increase in traffic? For instance, did you know that Instagram sees the highest amount of traffic on Mondays? This means that you should post your content around this time so as not to miss out!
The best times to post on Facebook may also vary by industry. For instance, if you are in business-to-business (BBI) marketing, it is recommended to avoid doing so during lunch hours and after dinner times when people usually engage with social media less. In contrast, if you’re a consumer brand targeting consumers who tend to be more active online during these times – then go for it!
#4 Utilize social media automation
We know that many business owners are on Facebook almost ALL DAY LONG, and this can be pretty draining. However, what if there is a way to automate your social media so that it looks like you’re always online? This will help ease some of the burdens off of your shoulders by allowing you to share content with even more people – all while receiving notifications straight onto your phone!
You can also take advantage of the bulk upload feature by scheduling your posts with social media automation. This allows you to post the same content at different times and across multiple profiles!
#5 Experiment with different times
Ultimately, it’s important to test out different times and see what works best for you. Although many marketers swear by these particular suggestions, don’t be afraid to try something new! You’ll never know which time will work the absolute best until you give it a shot, so start experimenting with your own posting schedule today!
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