Stock images are an excellent way for businesses to save time and still have high-quality graphics on their website. However, there are some drawbacks that you should know before using them. For example, even though no two people will see the same stock image, they can become repetitive over time because each site has its own style of design.
On the other hand, they can be used in marketing materials, social media posts, and other areas where visuals are needed. This article will cover the pros and cons of stock photos for your business so you can decide if they are worth it or not.
#1 They’re much cheaper
The first pro is that stock images are very cheap and easy to find. Since they’re already digital files, you don’t have to worry about paying for them or having a photographer take pictures of your products. You can even use the same photos as another business if both companies license it from the stock photo company first.
While expensive photographs may be worth their price in gold, most small businesses won’t need such high-quality graphics on their websites or marketing materials since those customers aren’t spending thousands of dollars with them yet.
#2 You have a wide variety to choose from
With stock photos, you aren’t limited to the photos that your photographer has already taken or those in a certain area. Instead, you can choose from thousands of high-quality images, and you won’t have to search through many different photographers’ work before finding what you need for your website.
#3 Stock images don’t require time and resources from your side
This is the biggest reason why stock images are so useful. Since you aren’t hiring your own photographer or paying to have all of these photos taken, your business saves time and money. In addition, you can focus on other projects that need more attention instead of spending time searching through photographers’ portfolios for good pictures. Another great benefit is how quickly they can be found online!
#1 They can sometimes come off as generic
One of the major cons of stock images is that they can sometimes come off as generic. While you might not need a photographer to take photos of your products for every single social media post, it’s still nice having at least some variety in the pictures on your website and other materials.
If you want more personalized graphics without hiring a full-time photographer or paying expensive fees, try getting specific services from an independent contractor. Then, you get exactly what you’re looking for while only spending the time needed instead of waiting months until someone finishes taking hundreds of different photographs just so they can pick out their favorites!
#2 Licensing issues can arise
You might run into legal issues if you use a stock photo without the proper licensing. For example, some photos may require the company’s logo to appear in each image or that they are credited for taking it. This can be very inconvenient and time-consuming when you’re using dozens of different images throughout your website!
While this isn’t much of an issue with free licenses, paid versions typically come with more rules about how many times it can be used, where it can be posted on social media, etc. If you want full ownership over every picture while paying only once at the beginning rather than per year later, try purchasing individual graphics instead. These license types vary depending on what kind of business is buying them and the size of your company.
#3 Competitors may choose the same images
One risk of using stock images is that your competitors might be looking at the same websites and choosing exactly the same pictures. This can leave you feeling unoriginal since they’re not unique to just one company but rather available for any business in a specific industry. When this happens, try finding more specific photos with different angles or poses instead – it will give you an edge over others despite there being fewer options overall!
As with everything else in life, stock images have their pros and cons depending on what kind of situation you’re trying to accomplish within your own business. While most people choose to use these graphics when running a social media campaign, many still prefer hiring photographers or creating their own photography based on original ideas from scratch. So, what you should choose to do depends mainly on your needs as well as your budget – after figuring that out, you’ll definitely know which way to go!
We provide every client with a hands-on account manager that takes ownership in, and is held accountable for, the successful results of your growth strategy!
The SunCity Advising marketing team is much more than a digital marketing company — reach out to see why our clients trust our firm with all of their tough digital marketing decisions.
Monday: 8:00am-8:00pm PST
Tuesday: 8:00am-8:00pm PST
Wednesday: 8:00am-8:00pm PST
Thursday: 8:00am-8:00pm PST
Friday: 8:00am-8:00pm PST
Saturday: 8:00am-4:00pm PST
Sunday: 12:00pm-4:00pm PST