Remaining ahead of google search trends is paramount to effectively marketing your business. Google has developed their search engine algorithm to understand websites and rank them appropriately for Google Search. The Algorithm is also used in their own ad platform, Google Adwords. The data they collect through Google Adwords combined with Google search trends determine how they rank Google keywords. Effective SEO requires the anticipation of emerging google search trends and how to leverage new and exciting marketing channels such as Adwords optimization tools or a Google keyword planner.
Googlebot and Google Web crawler
The development of the web crawling feature for search engines like Google and Bing has fundamentally transformed the way that people browse the internet. The google algorithm that we take for granted today is compiled from a database containing millions of searches, Google keywords and user behavior. Digital “spiders” crawl through websites, learning through millions of data points and words on web pages to create and improve the search database, i.e., Google’s Index. SEO and google search trend analysis used to only revolve understanding the algorithm and how these spiders work. Over the past decade, the google search trends have evolved to reflect a more sophisticated SEO industry including google adwords and google keyword planners.
Googlebot is a google developed google keyword tool that crawls through almost every possible corner of the web, conducting built-in search capabilities such as enabling search (for relevant content) and adding pages on to its index. As the web crawler evolves and learns from each website it crawls through it is gathering data to improve the Google search algorithm. Businesses with an understanding of SEO and the web crawlers (priority), are becoming increasingly descriptive about the products or services sold in order to leverage searches based on the businesses’ geographical location. Local SEO Keyword research is one of the most important tools to use in your businesses organic marketing and google adwords. Businesses should also look to create unique title tags for each web page, accurately describing the page content and the intent of the new website page. Pages should be updated regularly as google trends change so we recommend utilizing a google trends tool.
Google Search Trends for mobile devices
Content marketing for mobile search is expanding as users search patterns switch from desktops to smartphones. Hitwise, a mobile search expert in the U.S. claims its report “Mobile search: topics and themes” that nearly 58 percent of Google traffic comes from smartphone and tablet users. Additionally, mobile users type more characters per Google search: 15.5 on smartphone and tablet compared 13.8 on desktops. Changing Google search trends require a website that is mobile technology optimized for both the google crawlers and the mobile user. There are a few important steps you can take to make your website mobile search optimized both organically and when using Google Adwords:
- Check your indexing: incorrectly indexed sites can lead to missing content
- Creating a sitemap: Provide Google with the relevant information about your website and how to navigate
- Enable Googlebot Mobile: Google has developed a web crawler that learns the difference between the mobile and desktop and develops methods to display the appropriate version to the user
Google Augmented Reality and Visual Content
When Google CEO Sundar Pichai announced Google Lens in May 2017, a new visual search tool which would work closely with Google Assistant was introduced. This Artificial Intelligence empowered tool will give consumers the freedom to search with minimal effort, will enable e-commerce suppliers to strategically plan for a new and emerging revenue stream. This new offering, currently for the Google Pixel, combines mobile search with Augmented Reality (AR) to allow users to leverage smartphones to help users “understand what you see”. New marketing channels in augmented reality are emerging and Google is committed to developing the trend. Business owners should remain aware of AR and how to leverage it to market their business.
There are many possible ways to align your SEO strategy to the developments being made in digital advertising online marketing and search technology. With more than 60 percent of all U.S. searches using google, marketing yourself to your customer base and the search engine is paramount. Half of your marketing and SEO strategy alignment begins by understanding the functionality of Googlebot and incorporating Google Analytics to measure your website’s performance. The other half of that strategy revolves around providing captivating content for organic and direct searches optimized for mobile channels. At Suncity, we not only ensure we take these steps to help your business achieve its goals, we also customize our solutions to your business needs.
Author: Daniel Barry
Daniel Barry is an Advisor at SunCity. His background is in digital marketing, SEO and operational management. His client portfolio includes successful partnerships with startups, small businesses, medium-sized firms & large corporations.
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