Somewhere in the multiverse, it’s possible to create the perfect URL for your site. In this other ‘verse, the URL you first create would continue to be solid forever. It would continue to attract lots of traffic. It’d be one of the factors that put your page on the first page of Google, Bing, etc. More importantly, once that URL put you on the first page of the search engine, it would be enough to keep you there. However, in this section of the multiverse, it’s often necessary to make changes to our websites, including to the URL structure of pages. It could be that you’re completely moving your site. It could also be that you’re thinking about working with a webmaster to create a better optimized site. Regardless, the SEO impact of changing URL ’s can be significant. Your site’s URLs, along with page titles, meta descriptions, etc., can mean the difference between web searchers finding your content or not. Let’s discuss the effect that a changed URL has on your site’s search engine optimization and the benefits of creating optimized URLs.
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