As the charts above show, we obviously didn’t stop there. In the first few months with SunCity Advising, GetDismissed began to see the results of our advice on the redesign of the website that focused on the user’s experience. One data-based change lead to another, that lead to another, and so on… During that time, we reduced the total advertising spend and increased sales by converting users into customers more easily.
By the 90-day mark, SunCity’s work had become evident from the restructure and the initial keyword rankings began to improve rapidly. There were 44 new keywords that ranked in the first 30 days and 631 by the first 90 days. Alone, that is not an impressive number because it simply means that there are new keywords ranking within the top 100 search queries in Google. But, we know that the 1st page (top 10 rankings) is really what matters for driving traffic.
There were 15 new keywords on the 1st page within 30 days and an additional 49 within 90 days. When you consider that there were only 80 keyword rankings on the first page results, the scope of improvement becomes a little more clear. Phase one of prioritizing and gaining traction on keyword rankings had proven successful.
As one would expect, the improvement of keyword rankings on the first page of Google searches that are related to GetDismissed’s service offering, resulted in increased organic traffic. Immediately, a steadily increasing flow of organic traffic began to funnel in and has continued ever since. In fact, by the 90-day mark, organic traffic had already doubled.
As more traffic begins to funnel into a website domain, it provides valuable data on the users’ behavior. One worth noting is the bounce rate because it measures how many people clearly didn’t find what they were looking for when entering the domain. For GetDismissed, it turned out that it wasn’t a lack of relevant information as one would expect. The feedback showed us there was an overwhelming amount of information that users were not comfortable digesting quickly.
So, as traffic began to ramp up, we made on-page changes to the layout that allowed users to get information more quickly. Combined, this improved data showed the search engines that if high rankings drove traffic, then they could be confident that the users would benefit from being shown the web pages. By the 90-day mark, we had enough data to make significant improvements that impacted the organic bounce rate. It went from approximately 85% bounces all the way down to about 20% during that period and has steadily improved since.
What We Achieved with GetDismissed
Every improvement we showed in the data above looks great in diagrams and reports. But, what does it actually mean for the bottom line? While we don’t receive revenue or expense numbers from Steve, we do manage GetDismissed’s ad spend and know our fee. So, if we were to review the number of sales and assign an average value, we could easily back into a number for ROI. However, even more important, we can show proof that ad spend went down and leads and sales went up. This was enough to continue working with SunCity.
With a sales team ready to field all incoming calls and expected to close around 25-50% of them, GetDismissed just needed calls to begin with. As the user experience improved, more and more calls started to pour in. within the 15-months that has passed, leads have improved by 4X the original monthly amounts. After making decisions about the types of leads that were most likely to close, we made adjustments that improved that conversion for his sales team. There is significant seasonality in this industry, but most months have had at least double or triple the total number of sales year-over-year.
In all of SunCity’s most recent competitive analyses, GetDismissed had surpassed its biggest competitors in every organic metric possible and is now the market leader by any reasonable perspective.
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