High Domain Authority Links
7,209 New Keywords Ranked on Google
1,486% Increase in Organic Clicks
300% Increase in Monthly Average Sales
GetDismissed makes fighting traffic in California easy. Generally, a traffic ticket requires filling out paperwork, appearing in court and a lot of waiting. GetDismissed took that process and made it digital so people can get their tickets dismissed from their smartphone.
For the founder and CEO of GetDismissed, Steve Miller, the only SEO outcome that he would consider successful would be an increase in sales. He wanted to know if the SEO efforts we were making would have a positive impact on those sales. In GetDismissed’s industry, there are so many potential keywords to rank for that the importance of keyword rankings would have to be secondary to the number of leads being driven to their sales team, so SunCity customized our SEO strategy and reporting to get Steve the high-quality leads he had been looking for with other agencies.
Steve knew that GetDismissed needed to focus on search optimization as a primary channel for the business, but didn’t have the capacity to do it in-house. So, it was critical for him to find an SEO agency to partner with who understood the importance of getting leads to their website, phones and app. As a relatively small technology startup that was looking to make a significant impact quickly, GetDismissed found a partner in SunCity that really understood what they were doing and where they were going.
“For me, and GetDismissed, it was clear that we needed to spend more time and energy on search optimization since it would reduce our reliance upon pay-per-click advertising. We have been able to focus on user intent in our ads, but never really took advantage of ranking the keywords that aligned with our customers interests. Our business model is completely reliant upon inbound opportunities, so search is now getting the attention it deserves compared to our other channels.”
At GetDismissed, Steve is not only the business owner, but he is also a member of the sales team and has a strong background in marketing. So, we talked high-level strategy and specific tactics we planned to execute that would help to drive organic search results to increase sales.
SunCity’s first step was to outline the roles and responsibilities for ourselves and the in-house team in order to improve organic performance and overcome the challenges identified in our initial SEO audit. Once completed, SunCity began to lay the groundwork for long-term SEO success by re-organizing the site structure, creating a systematic approach to targeted backlinks, social media mentions, and a consistent editorial calendar to show Google that GetDismissed is an established brand with far-reaching awareness.
As the charts above show, we obviously didn’t stop there. In the first few months with SunCity Advising, GetDismissed began to see the results of our advice on the redesign of the website that focused on the user’s experience. One data-based change lead to another, that lead to another, and so on… During that time, we reduced the total advertising spend and increased sales by converting users into customers more easily.
By the 90-day mark, SunCity’s work had become evident from the restructure and the initial keyword rankings began to improve rapidly. There were 44 new keywords that ranked in the first 30 days and 631 by the first 90 days. Alone, that is not an impressive number because it simply means that there are new keywords ranking within the top 100 search queries in Google. But, we know that the 1st page (top 10 rankings) is really what matters for driving traffic.
There were 15 new keywords on the 1st page within 30 days and an additional 49 within 90 days. When you consider that there were only 80 keyword rankings on the first page results, the scope of improvement becomes a little more clear. Phase one of prioritizing and gaining traction on keyword rankings had proven successful.
As one would expect, the improvement of keyword rankings on the first page of Google searches that are related to GetDismissed’s service offering, resulted in increased organic traffic. Immediately, a steadily increasing flow of organic traffic began to funnel in and has continued ever since. In fact, by the 90-day mark, organic traffic had already doubled.
As more traffic begins to funnel into a website domain, it provides valuable data on the users’ behavior. One worth noting is the bounce rate because it measures how many people clearly didn’t find what they were looking for when entering the domain. For GetDismissed, it turned out that it wasn’t a lack of relevant information as one would expect. The feedback showed us there was an overwhelming amount of information that users were not comfortable digesting quickly.
So, as traffic began to ramp up, we made on-page changes to the layout that allowed users to get information more quickly. Combined, this improved data showed the search engines that if high rankings drove traffic, then they could be confident that the users would benefit from being shown the web pages. By the 90-day mark, we had enough data to make significant improvements that impacted the organic bounce rate. It went from approximately 85% bounces all the way down to about 20% during that period and has steadily improved since.
Every improvement we showed in the data above looks great in diagrams and reports. But, what does it actually mean for the bottom line? While we don’t receive revenue or expense numbers from Steve, we do manage GetDismissed’s ad spend and know our fee. So, if we were to review the number of sales and assign an average value, we could easily back into a number for ROI. However, even more important, we can show proof that ad spend went down and leads and sales went up. This was enough to continue working with SunCity.
With a sales team ready to field all incoming calls and expected to close around 25-50% of them, GetDismissed just needed calls to begin with. As the user experience improved, more and more calls started to pour in. within the 15-months that has passed, leads have improved by 4X the original monthly amounts. After making decisions about the types of leads that were most likely to close, we made adjustments that improved that conversion for his sales team. There is significant seasonality in this industry, but most months have had at least double or triple the total number of sales year-over-year.
In all of SunCity’s most recent competitive analyses, GetDismissed had surpassed its biggest competitors in every organic metric possible and is now the market leader by any reasonable perspective.
Our team of award-winning SEO Experts are ready to start helping drive organic sales through your website.