If you’re going to build a successful company, then it’s important that you’re keeping track of your progress — getting a new project underway is all good and well, but if you’re unable to measure how well they’re performing, then you’ll be leaving some valuable information on the table, information that could have the ability to push your business even further forward. Fortunately, there are approaches to measurement that you can use. Two of the most common are KPIs and metrics.
You might have heard of these terms before, and may even think that they’re the same thing. While they’re broadly similar, there are some key characteristics that put them both in different camps. In this blog, we’re going to take a look at the difference between KPIs and metrics, as well as offer advice on how you can get the most from both.