There are many excellent ways to drive traffic to your website, but one that many people overlook is using Google News. While you should also be giving plenty of consideration to the result search results page, you can also look at Google News. You’ll probably know from your own internet use how much you visit the news section of Google, especially since the results are positioned right at the top of the primary results page if it’s topical and related to the search that has been made.
While some people believe that you have to be a historic/traditional news outlet to get featured on Google News, this isn’t the case. Let’s not forget that one of the primary advantages of the internet is that it makes a democracy out of content; it’s not just in the hands of traditional publishers, but newcomers too. And that can be very handy for people who want to get visitors to their site.
In this blog, we’re going to take a look at how to appear in Google News.