Maximize Sales & Lead Acquisition with Innovative SEO Solutions
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You know you need to be doing SEO, but it’s hard to know where to start and who to trust.
It seems like every day a new “SEO expert” pops up on your social media feed promising the world and guaranteeing first page rankings. But can they actually deliver?
SunCity Advising has been in the business of search engine optimization since 2004 and we have the results to prove it. We’re a team of experts with nearly 20 years of experience in helping businesses in San Diego just like yours increase their website traffic and get more leads and sales from organic search.
San Diego is a competitive SEO market. When we onboard a new client for our SEO services, we use a proprietary SEO process to ensure that your website will have consistent and sustainable rankings in compliance with Google’s search engine algorithm.
Both Local and wide-reaching SEO require strong on-page SEO and off-page SEO tactics. Search engine results pages (SERPs) in San Diego are not easy to achieve. Local directories and business listings, copy edits, website health, backlinks, press releases and even social media mentions can be essential to outperforming your competition.
We start incorporating our SEO services by conducting a comprehensive analysis of your local San Diego SEO competition based on relevant products, services, companies, and keywords. From there, we evaluate your website’s performance and search for common issues that hold back your website from optimal performance. These issues include some of the more technical items like: HTML schema markup, site speed, security, hosting, site structure, redirects, 404s, missing or mixed content and more.
Next, we run an audit of your main competitors, analyzing their domain health, authority, and performance. This lets us know what steps need to be taken to rank higher than those competitors for specific keywords on the search engine results pages. This allows us to prioritize the technical and strategic targets simultaneously so that we ensure the quickest possible improvement for your website visibility.
After problematic technicalities are dealt with and a high-level plan takes formation, we turn our attention to more detailed SEO content. As a leading digital marketing company, we can manage your existing content and help you to create a new content calendar. In fact, we even offer content creation services to allow some clients to remain completely hands-off. This allows us to focus on valuable keyword rankings that are within reach, improves the quantity of internal page links, and allows more opportunity for a potential customer to enter the lead phase or make a purchase – depending on the goal of the page.
Moving to our off-page approach, our link building plan for your site is the next step for our proven San Diego SEO process. In order to increase domain rating, we need to acquire credible backlinks. The SunCity Advising team has a systemized approach to finding and delivering the highest quality backlinks to clients that focuses primarily on blog outreach and directory listings, depending on our needs for a page and domain. This avoids any black hat cheats that will get your website banned from search engines. We’ve helped companies try to recover after implementing such tactics and it is not a good place to be!
After years of practice and constant adjustments based on the search engine shifts, our San Diego SEO services have helped many companies and individuals across the County to improve their website traffic, leads, and sales. People looking for products or services online will commonly refine their searches to include two key elements: The product or service they desire, and the region in which they want to acquire it.
For example, a local marketing Director seeking PPC services in San Diego might google, “PPC services San Diego” or “San Diego pay-per-click services.” Knowing how to select the right keywords for your website will help to draw in the right traffic to generate leads and sales. Sometimes, increasing a few spots in the SERP rankings for even one keyword can have a huge impact on revenue.
Did you know that the first search result for the average keyword in Google can garner about 33% of it’s total search traffic? This mind-blowing statistic should prove to you just how important ranking highly on the SERPs truly is. There is a strong correlation between high local search engine rankings and attaining business goals, whether your sales team realizes it or not. Higher SEO rankings is generally associated with more brand awareness, improved click-through rates, higher traffic, increased conversions, more leads, and an increase in sales.
Partnering with growth-oriented companies is a core value of SunCity Advising digital marketing agency. We place an emphasis on delivering consistent and measurable results.
Understanding the local business landscape is an important part of implementing a successful San Diego SEO strategy. Every industry needs a plan that includes the details listed above, whether the plan is designed around SEO for lawyers, SEO for an accounting firm, or any other market segment. It is vital to conduct a competitive analysis of your regional environment and we already have a pretty good understanding of who the major website traffic players are in most industries since dozens of our clients are located in San Diego.
You likely have a list of your competitors already in mind, and that helps us to review their digital strategies for ideas and benchmarking. But, knowing which terms their websites each rank well for without detailed analysis would be very difficult. Sometimes, we find competitors that you didn’t know you had or reveal things like whether your main competitors are local companies or national enterprises with huge SEO budgets. These things all matter a great deal when selecting which keywords to target as a priority to get the traffic we need to improve sales.
Avoid any San Diego SEO promises that focus on off-the-shelf spam backlinks while ignoring the importance of strategic guidance to improve your ranking for the right potential customer. Combining a strong search engine optimization approach with your existing marketing tactics is the best way to positively impact your business.
We are constantly analyzing the local San Diego search engine results pages (SERPs) in order to provide the best possible advice and solutions to help your business grow. Even if you are in a micro-niche industry our extensive research, SEO expertise, and broad-ranging consulting approach can give your business an edge over other local competitors and major corporations who may be competing in the space.