Someone reading and even sharing the things that you’ve written on your blog is enough to panic most people.
It is unlike almost any other emotion. For most of us, launching a blog can be both thrilling and daunting at the same time.
So for those of you that have dreamt of being a successful blogger, starting a blog can be challenging because of this fear, let alone the dozens of other traps and pitfalls that can derail your dreams of becoming a professional blogger.
Below, we’ll review some of the essential steps to creating a wildly successful blog!
Getting Started
You have nothing to lose by jumping feet first into creating your blog. The first hurdle you’ll face is deciding on a blogging platform.
Tumblr, WordPress, and Blogger are a few of the most popular free platforms available.
All of them have free templates that you can use to personalize your blog, making it very simple to get started. You can easily use these templates in conjunction with your brand logo, business cards, and any other marketing materials you may have.
That said, there are dozens of blogging platforms to choose from, ranging in cost from being free to costing hundreds of dollars per year.
Leveraging Passion
Write about something you’re passionate about; otherwise, your writing will lack enthusiasm and vitality.
If you don’t have any passion for what you’re writing about, your content will suffer, so pick a subject you love and stick with it!
For example, if you love DIY gardening and outdoor design, talk about flowers and their seasons, emerging gardening trends, and famous public gardens that you love!
Your passion will shine through naturally because these are things that you already love and appreciate!
Then diversify your content based on the topic and keywords that you’re interested in.
It would be best if you only used keywords that are both popular and that rank highly on search engines.
Keywords range in complexity to rank for on search engines, and some will be beyond your capacity to rank for, especially in the initial stages of your blog.
Look up what’s ranking in the top ten rankings on Google for your topic, and then do all you can to create content and blog posts that offer more value to the reader than what’s currently available.
This may mean better photos, more in-depth descriptions, more connections to external tools, or a mixture of the above.
Link-building
Search engines rate and rank websites based on many factors.
Link building is among the most significant defining factors that can help increase your website rankings and drive more traffic to your site.
Essentially, links that point to your site from other sites work like votes of confidence, telling search engines that the content on your website is valuable to search engine users.
Think about it like this; if no links point to your website, it either means that your website is very new or that the site simply doesn’t have anything valuable worth offering to internet users.
Promote, Promote, Promote!
If you want to get people onto your blog site, you need to spend more time promoting your blog posts than you do writing them.
This doesn’t mean just resharing the blogs to your social media platforms and then forgetting about it.
To gain attention, use email outreach, ask influencers to support your work, write guest blog posts on other sites, and consider paid advertising platforms such as Facebook Ads.
You don’t have to use all of these methods to promote your blog, but with the right combination of promotional efforts, you’ll quickly have people on your site every day of the week!
Building A Successful Blog
Blogging is about so much more than just writing content and hitting the publish button.
For your blog to be successful, you need to offer valuable information, products, or services to your target audience.
If not, why would anyone want to visit your blog, to begin with?
That’s why it’s crucial to find a topic or niche that you’re passionate about. This ensures that your blogging won’t be bland and will get people involved with what you have to say.
You’ll also need to start building links pointing to your site and promoting your blog posts both organically and via paid ads if you want to gain traction.
Then, by promoting and marketing your content, you’ll easily be able to attract new visitors to your sites from search engines, which can lead to better engagement, more sales, conversions, and in turn, the wildly successful blog that you’ve always dreamed of!
SunCity Services
SunCity Advising is a digital marketing agency focused on growing your business through online marketing services.
Our services include:
- Content Creation
- Search Engine Optimization (SEO)
- Email Marketing
- Social Media Marketing
- Pay-Per-Click (PPC)
- Website Design
We can help you meet your goals of increased conversions and traffic to your website by designing strategic internet marketing campaigns to help you reach your goals.
For more information, contact SunCityAdvising today!
