Marketing Industries & Areas of Expertise
Each of the marketing industries we cover has a set of methods and tactics described as “best practices.” While many of these are similar across industries some are very unique. These unique practices offer up new opportunities to leverage tried and true best practices from one industry to another. SunCity Advising has project experience in industries spanning construction, medical technology, electrical engineering, legal services and consumer retail. The breadth of our industry knowledge allows us to develop unique and effective strategies to meet your business goals.
Did you know that more than 95% of people seeking legal consulting use a search engine to do so? This has recently turned San Diego into a very competitive market in terms of digital marketing. Law firms are heavily investing into their SEO, paid ads, lead generation, web design, social media, and content creation. This is especially true for paid advertising such as Google AdWords. If your law firm website cannot rank in the top 3 on the SERPS, then you will likely be dominated by competitors using ads and investing heavily in organic local SEO. Digital marketing strategies differ between single-service law firms and multiple-service law firms. The number of locations also plays a factor in determining how to structure local SEO efforts. SunCity Advising has helped numerous law firms optimize their websites, boost leads, and increase marketing ROI.
90% of people looking to buy homes use the internet to search for them. Digital marketing for real estate is becoming more difficult as real estate agents learn about just how beneficial it can be to business. Real estate agents are putting buckets of money into SEO, online ads, lead generation, web design, social media, and content marketing. For example, Google AdWords cost-per-click is rising tremendously due to high competition. If your real estate website fails to rank in the top 4 on search engine results pages for local SEO, local competitors will likely take advantage and dominate your market. Thus, it is vital to have an effective organic SEO layout which can be done through real estate content, efficient web design, and relevant backlinks. SunCity Advising has assisted countless real estate agents in these areas, and more aspects of digital marketing.
Retail is changing rapidly due to the massive shift in how consumers shop. It started by moving from bricks and mortar to classic online shopping and has since moved to the mobile experience. This involves consumers researching purchases on mobile devices and making the purchase right there. SunCity helped one client take their product from idea to reality, helping them secure a manufacturer in China, arrange for importation, build a marketing and brand strategy, and prepare pitch decks for investment competitions. This led to them receiving multiple offers for investment as well as a listing on QVC.
In addition, SunCity has helped other marketing industries that include big-box retailers analyze the feasibility and financial impact of new business systems. We helped one client understand the value and impact of an electronic invoicing system to be deployed across hundreds of locations, including retail stores, distribution centers, and the main office. We interviewed dozens of employees, walked through the processes ourselves, and poured over financials to determine costs and benefits. In the end we were able to deliver a comprehensive implementation plan, complete with potential pitfalls and choke points. The roll-out of the system took place over two years and has saved the customer hundreds of man-hours and millions of dollars per year.
SunCity has helped clients in residential and commercial construction realize the benefits of a data driven approach to managing resources. Using simple tools and straightforward processes we quickly and efficiently helped our client cut thousand of dollars a month in equipment expenses. This helped our client turn a job that was losing thousands of dollars a month into a profit center. In addition, productivity measures broken down by site location were used by an industrial client to understand where they had the lowest productivity. This allowed them to adjust budgets and scheduling in order to minimize downtime across several sites and increase overall productivity. This increase in productivity led to higher margins and completion of several jobs ahead of schedule.
The relationship between accounting and marketing is evolving. Business and accountant partnerships used to last for years and years once deals were finalized. Nowadays, it is much easier for businesses to “shop around” and pivot from accountant to accountant. With an increasingly open market comes an opportunity for marketing-aware firms to take advantage. The most important areas of digital marketing to accountants and accounting firms, are client referrals, web design, social media, SEO, and email marketing. Accounting lead generation strategy can make or break an accounting practice nowadays. SunCity advising has helped numerous accountants grow their client-base, lead list, and overall online presence.
The primary goal of marketing for doctors is to attract new potential patients. Many medical experts do not take advantage of online presence maximizers such as search engine optimization and paid digital ads. These practices can give you a massive edge against competing similar practices. Furthermore, by providing potential patients with valuable and relevant content, trust and credibility will be built up, leading to more long-term patients. SunCity Advising has experience working with many types of medical practice marketing. Whether you run your own small-scale clinic, or you are part of a large medical organization, SunCity Advising has marketing solutions for all organization types in the medical field. Find out how your practice can reach its goals and create a valuable life-long brand.
In the field of dentistry, dentist-patient relationships are of the utmost importance. Most dental practitioners merely send friendly appointment reminders as well as occasional birthday wishes. Now, in 2019, these tactics are not enough to be successful in dental marketing. Obtaining new patients and retaining current patients is now harder than ever, as customers become more informed and competition increases. Dentists must take advantage of social media, as the majority of patients engage with social media on a daily basis. Potential patients expect their personal service businesses to have a social media presence, and they take this credibility factor into account when choosing between dentists. Local search engine optimization is crucial for dentists, as location is the #1 determining factor potential patients take into account. If you are based in San Diego, then ranking for the search term “San Diego dentist” is essential to bringing in organic clients online.
Marketing in the financial services sector can be used to attract new clients, or retain existing clients. The financial services industry is one of the most difficult industries to differentiate yourself from the competition. A huge element of financial services is building trust and credibility with prospective clients. As someone in the financial services sector, you can do this through three primary methods. 1) Creating and dispersing valuable content. 2) building a social media profile that instills trust and credibility to outsiders. 3) Optimize your digital experience to users through effective web design. Financial industry marketing is never an easy task; SunCity Advising has helped individuals in the financial services industry achieve marketing success, especially with the millennial market.
The hospitality sector is primarily made up of tourism and experiential services. Branding and review platforms are 80% of digital marketing in these areas. SunCity Advising has helped hospitality businesses obtain positive reviews, while reducing and removing negative reviews. Promotions are also an effective marketing technique for hospitality businesses. The options are seemingly endless; you can run promotional campaigns on Google Adwords for limited-time price reductions. On the other hand, you have the option of building influencer relations on social media. This means you can increase your social influence on platforms such as Facebook and Instagram in order to reach more relevant traffic. Relationship management with high-profile customers should also be a goal of a hospitality business’s marketing plan. This can be done through email campaigns, online direct messaging, and more.
When it comes to marketing breweries, social media is your best friend. Even if your brewery is a single-location hole in the wall, social media allows you to effectively reach your audience. The most prominent social media platforms for breweries are Facebook, Instagram, and Twitter. SunCity Advising has experience managing these platforms for breweries in order to highlight special events, promote limited-time offers, and disperse company news that adds awareness and branding benefits. Many breweries are partially powered through cult-followings. With the right digital marketing techniques, you can make your brewery a fanatic success in terms of generating a social following. Just as in other industries, repeat loyal customers are much more valuable than one-timers. Let SunCity Advising help your brewery develop not just basic traffic, but a relevant, loyal following.
Restaurant marketing is complicated yet simplistic at the same time. It is complex because small profit margins mean marketing budgets need to be properly managed in order to maintain a positive marketing ROI. However, it is somewhat simple because Yelp reviews are an immensely vital component of restaurant marketing. SunCity Advising specializes in generating positive reviews and removing negative reviews in certain contexts. Social media and local SEO are useful strategies in marketing restaurants, as well. This is especially true for single-location restaurants, as your local traffic is the majority of customers to serve. Larger restaurant chains should allocate resources to improving local SEO, as this can greatly impact branding, trust, and loyalty.
Business to business manufacturing marketing is no easy task. It is a common stereotype that manufacturers do not know how to properly market themselves and their products. In 2019, we are witnessing a shift of marketing knowledge in this industry. Manufacturers are becoming increasingly effective in their marketing efforts. If you intend to have a sound marketing program for your manufacturing business, the time to start is now. In-person trust building is being replaced by search engine results. This means that SEO is a necessary practice of any manufacturer wishing to land new deals with buyers. If your knowledge in marketing is limited, don’t fret. SunCity Advising has experience helping manufacturers with absolutely no marketing expertise achieve their goals.
As government agencies increase their efforts to adopt new technology, marketing exertion is growing as well. A large part of government marketing is researching to learn about what citizens want, or how they feel. Once this information is generated, the next step depends on your government agency’s goals. SunCity Advising has helped government agencies achieve goals in the areas of brand awareness, recruitment services, and constituent outreach. Political campaigns are another area of focus when it comes to government marketing. SunCity takes advantage of data-driven methods to identify specific audiences and target them in the most effective method possible for the benefit of your government agency.
Whether you are part of an educational institute, or you sell tech-ed products, marketing is vital to the success of your organization. Unique selling propositions are important in educational marketing. It can be difficult to differentiate your educational service or product; if you have a clear usp, promote that aspect of your offering. This can be done through creating content relating to your usp, paid advertising for your usp, and social media for your usp. If you are unsure about your educational unique selling point, don’t fret. SunCity Advising has experience consulting in marketing strategies which aim to create, identify, and promote this selling point, even if one doesn’t appear as the obvious frontrunner.
Most insurance agents have yet to embrace digital marketing. Insurance agents should take advantage of content marketing, social media, online reviews, mobile optimization, and more. Insurance content marketing helps to keep a close connection with clients no matter where they are in their insurance process. This makes them think of you when they consider insurance needs. Insurance social media is another way to keep in contact with potential and current clients, in order to build trust and credibility. Online reviews on platforms such as Yelp and Google can be very beneficial or extremely detrimental, depending on how you go about the review process. To maintain a positive online reputation, be sure to ask satisfied clients for reviews through email marketing campaigns. As mobile internet use increases, insurance agents must optimize their mobile websites to deliver a user-friendly experience to potential clients. SunCity Advising has helped insurance agents “go mobile” and create an effective marketing system.
Marketing in the entertainment industry is a unique area. Everything in the entertainment market is constantly changing; however, one thing remains constant. People enjoy being entertained. Common entertainment marketing techniques are product placement, celebrity endorsements, influencing, and special event sponsorship. The SunCity Advising team has experience helping entertainment clients use these strategies, while also taking advantage of nontraditional entertainment marketing tactics. These include SEO, paid online ads, optimized web design, and more. Entertainment individuals often underestimate the power of search engines such as Google, when it comes to marketing. They prefer to stick to social media platforms. SunCity prides itself in ranking people in the entertainment industry highly on search engines using advanced, data-driven SEO strategies. Of course, we also manage and optimize social media platforms in order to increase relevant traffic and engagement.
The energy industry has been traditionally marketed through call centers and other various direct methods. New technology is being adopted, however. Instead of energy companies marketing themselves as power suppliers, they have recently been shifting towards an “energy service provider” rebrand. Companies are emphasizing their energy reduction services over their mere energy providing. This trend is true for other utilities, as well. SunCity Advising has assisted energy and utility providers in making this marketing leap, as well as entering other niches. The energy industry can greatly benefit from using search engine optimization, online advertising, content creation, and customized lead generation techniques.
The auto industry has been transforming in many ways over the past few years. This includes marketing–digital marketing, to be more specific. The overarching marketing goal of automotive dealers is to increase leads and conversions. However, many dealers have run into the common problem of not being able to show enough direct marketing ROI. This is typically due to poor tracking methods, and ineffective marketing tactic implementation. Companies in the automotive industry have a knack of disregarding mobile platform optimization. This marketing aspect is now too important to be ignored. SunCity Advising has helped automotive businesses create and improve marketing plans to make the most out of mobile technology, while making tremendous upgrades to SEO, paid ads, and overall web design.