SunCity has helped clients in residential and commercial construction realize the benefits of a data driven approach to managing resources. Using simple tools and straightforward processes we quickly and efficiently helped our client cut thousand of dollars a month in equipment expenses. This helped our client turn a job that was losing thousands of dollars a month into a profit center. In addition, productivity measures broken down by site location were used by an industrial client to understand where they had the lowest productivity. This allowed them to adjust budgets and scheduling in order to minimize downtime across several sites and increase overall productivity. This increase in productivity led to higher margins and completion of several jobs ahead of schedule.
SEO Strategies for Construction
As construction websites go through technology upgrades, construction companies are taking advantage of search engine optimization. Keywords research in the construction industry is crucial to SEO success. Research needs to be done pertaining to your construction company’s niche. Then, those keywords need to be targetted in your website’s content, meta descriptions, headings, and more. SunCity Advising customizes our SEO service for each individual client depending on their needs. We utilize the most up-to-date technology in order to expand your construction company’s reach across its most relevant digital platforms. construction marketing priorities include increasing click-through rates, organically ranking higher for appropriate searches, website experience optimization, and fast site speed.
Is PPC Worth it for Construction?
In the construction industry, paid digital ads are a subtly used marketing tool. This means that you can generally spend less on digital ads, yet receive better results. This is because the lack of construction competition for keywords causes the price per click to be lower than average. When people look to hire an independent construction company, they commonly use Google, so it is wise to use Google AdWords for paid digital construction ads. SunCity Advising offers many options regarding paid digital ads for construction. Our main PPC offerings revolve around starting new ad campaigns, improving existing campaigns, and configuring affiliate marketing programs. Our PPC process starts with running side-by-side campaigns for short periods of time. Then, we analyze the campaigns, determining what is working. Finally, we choose the most effective ad campaigns, and optimize them to the fullest extent. SunCity’s extensive paid ad optimization approach can help your construction company achieve an increased marketing ROI.
Social Media for Construction?
Social media is not a prominently used digital marketing tool by construction individuals. It can be utilized to provide value to your business, however. The main purpose of social media in construction is to brand your business. If people search for construction services and come across your social media page with minimal followers, posts, and engagement, then they will likely view your company as lacking credibility. If you truly want your construction business to grow, then social media is necessary to show social proof of your brand. SunCity Advising helps construction companies create and deliver brand-specific messages to relevant social media users. We take an engagement-centric approach by combining automation tools with our own creative social tactics. Our team has achieved social growth for construction companies in platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Yelp, Reddit, and YouTube. We manage and integrate platforms for the purpose of maintaining a strong brand, and leading potential customers down an optimized funnel.
Web Design for Construction
A construction companies website is the main bridge between the gap of potential customers, and sales. Landing page optimization is huge for construction companies, as it has the most influence over whether or not a website browser will choose your construction company to invest in. Many construction business websites we have come across are designed poorly and are slow in page speed. Slow site loading speeds can be detrimental to your SEO performance, therefore decreasing organic leads. SunCity Advising provides two main options for construction web design. We either work as an independent web design firm that professionally manages all aspects of your site, or we integrate with your existing web design team, adding input and support for day-to-day site changes, and special projects. Along with design services, SunCity provides reoccurring website maintenance to construction businesses in order to maintain and improve page speed, while removing harmful errors that lower your search rankings. If your construction company requires assistance with domain names, web hosting servers, content management systems, themes, plugins, or security protocols, SunCity Advising is happy to help.
Content Creation for Construction
Construction businesses need to create content in order to be successful in organic search rankings. When people search for construction companeis to hire, the businesses with the overall highest-quality content will typically rank at the top of the search engine results pages. Not only does content creation help with SEO, but it also builds your brand and provides value to potential customers. For example, if you create a blog post titled, “how to apply for construction permit abc,” then people who have this question may also look to your business for a profitable relationship. SunCity Advising has served the construction field in content creation for a long time. Our content team is made up of copy experts, videographers, photographers, and graphic design specialists. Content curation is a large emphasis of our marketing approach, as well. We assist in identifying an ideal target audience, channel, and timeline in order to make the most out of construction content creation. SunCity has created hundreds of blog posts, press releases, and videos for construction businesses. Not only do we create the actual content, we also optimize it for SEO purposes in order to rank your website higher on the SERPS.
Lead Generation for Construction
Lead generation is difficult for those in the construction industry. When it works though, it pays massive dividends. This is primarily because construction clients require large projects and commitments. Small construction businesses commonly only operate a single project at a time. Whatever size your construction business is, lead generation is vital to attracting clients. It can be done through email marketing, phone calls, and many other methods. SunCity Advising takes a creative, client-by-client approach to lead generation for construction. Our 6-step approach involves 1) identifying personas 2) creating calls to action 3) embedding technology 4) nurturing leads 5) analyzing data 6) optimizing contact strategy. This process is specifically tailored to our individual construction clients. The value of effective lead generation implementation cannot be underestimated. Our expertise in maximizing leads—and thereby conversions—can help your construction business create a sales-oriented funnel.
Do you need construction marketing help?
SunCity Advising’s success with construction marketing speaks for itself. Whether you are a small scale construction firm or part of a large company, a solidified marketing strategy is a valuable asset. If you have questions regarding how you can utilize SEO, PPC, web design, social media, lead generation, or content creation, contact us today.