Whether you are part of an educational institute, or you sell tech-ed products, marketing is vital to the success of your organization. Unique selling propositions are important in educational marketing. It can be difficult to differentiate your educational service or product; if you have a clear usp, promote that aspect of your offering. This can be done through creating content relating to your usp, paid advertising for your usp, and social media for your usp. If you are unsure about your educational unique selling point, don’t fret. SunCity Advising has experience consulting in marketing strategies which aim to create, identify, and promote this selling point, even if one doesn’t appear as the obvious frontrunner.
SEO Strategies for Education
Search engine optimization can help your education business create organic traffic that is relevant to your educational niche. Mobile optimization is hugely important as well because so many of your potential market will view your website from their phone. This is because young people are incredibly active on cellular devices as compared to older generations. SunCity Advising customizes our SEO service for each individual client depending on their needs. We utilize the most up-to-date technology in order to expand your education reach across its most relevant digital platforms. Education marketing priorities include increasing click-through rates, organically ranking higher for appropriate searches, website experience optimization, and fast site speed.
Is PPC Worth it for Education?
Increasing website traffic can be difficult in the education industry. Facebook ads can be extremely effective to target younger audiences that could be interested in your educational offering. Audience targetting can be fine-tuned in great detail in order to target students in a specific city with various interests. SunCity Advising offers many options regarding paid digital ads for education. Our main PPC offerings revolve around starting new ad campaigns, improving existing campaigns, and configuring affiliate marketing programs. Our PPC process starts with running side-by-side campaigns for short periods of time. Then, we analyze the campaigns, determining what is working. Finally, we choose the most effective ad campaigns, and optimize them to the fullest extent. SunCity’s extensive paid ad optimization approach can help your education business achieve an increased marketing ROI.
Education Businesses Should Use… Social Media?
If your educational product or service involves students, then using social media is a no-brainer. Millennials are engaging with companies on social media platforms; it’s free publicity! At the very least, your education business should have a Facebook, Twitter, Instagram and LinkedIn account. More is better, however. SunCity Advising helps education businesses create and deliver brand-specific messages to relevant social media users. We take an engagement-centric approach by combining automation tools with our own creative social tactics. Our team has achieved social growth for education in platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Yelp, Reddit, and YouTube. We manage and integrate platforms for the purpose of maintaining a strong brand, and leading potential customers down an optimized funnel.
Web Design for Education
We cannot stress the importance of having a great website enough in the educational industry. Over 3/4 of college students, for example, agree that websites affect their buying decision more than any other marketing factor. Young people that are looking for educational products and services expect a user-friendly website nowadays, so a “good” website is the minimum requirement; you should invest heavily into your educational website design. SunCity Advising provides two main options for educational web design. We either work as an independent web design firm that professionally manages all aspects of your site, or we integrate with your existing web design team, adding input and support for day-to-day site changes, and special projects. Along with design services, SunCity provides reoccurring website maintenance to educational institutes and businesses in order to maintain and improve page speed, while removing harmful errors that lower your search rankings. If your education business requires assistance with domain names, web hosting servers, content management systems, themes, plugins, or security protocols, SunCity Advising is happy to help.
Content Creation for Education
Your educational group should create content that both assists students or clients, and also delivers a relevant call to action. Blogs and videos do not only help search engine optimization, but they build trust and credibility, leading to increased brand awareness. This is essential in the educational industry as people require a high level of trust in making purchasing decisions that affect their learning or other’s learning. SunCity Advising has served the educational field in content creation for a long time. Our content team is made up of copy experts, videographers, photographers, and graphic design specialists. Content curation is a large emphasis of our marketing approach, as well. We assist in identifying an ideal target audience, channel, and timeline in order to make the most out of educational content creation. SunCity has created hundreds of blog posts, press releases, and videos for education businesses. Not only do we create the actual content, we also optimize it for SEO purposes in order to rank your website higher on the SERPS.
Lead Generation for Education
Whether your leads are individual students or entire school districts, an effective lead generation system can be the key to sustainable growth. New technology allows us to track and classify leads in order to appropriately target them in each stage of their buying process. SunCity Advising takes a creative, client-by-client approach to lead generation for educational businesses. Our 6-step approach involves 1) identifying personas 2) creating calls to action 3) embedding technology 4) nurturing leads 5) analyzing data 6) optimizing contact strategy. This process is specifically tailored to our individual education clients. The value of effective lead generation implementation cannot be underestimated. Our expertise in maximizing leads—and thereby conversions—can help your education business create a sales-oriented funnel.
Do you need education marketing help?
SunCity Advising’s success with education marketing speaks for itself. Whether you are a small ed-tech business or a large educational institute, a solidified marketing strategy is a valuable asset. If you have questions regarding how you can utilize SEO, PPC, web design, social media, lead generation, or content creation, contact us today.
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