Which type of law do you practice? If you have a specific niche that you are targeting, it is important to use keywords that your prospective clients will be searching for. Three things to look out for when undertaking law firm keyword research are traffic, competition, and relevancy.
Creating useful content on a steady basis is vital to ranking high on search engines. Ensure that it’s relevant to prospective clients. New content should also have synergy with your keyword strategy. Current content should be optimized using existing SEO tactics. Individuals looking to hire legal support generally value a user-friendly website experience. Keep this in mind as you optimize the “flow” of your site and sales funnel.
Attaining backlinks is crucial for ranking well, especially in the legal industry. These links need to be from websites that rate highly in quality, authority, and trust. Legitimate law firms have backlinks from a diverse group of websites, while still remaining relevant to their specific niche or specialty.
Local search engine optimization strategies differ between single-service law firms and multiple-service law firms. The number of locations also plays a factor in determining how to structure local SEO efforts. SunCity Advising has helped numerous law firms optimize their websites, boost leads, and increase marketing ROI.