Restaurant marketing is complicated yet simplistic at the same time. It is complex because small profit margins mean marketing budgets need to be properly managed in order to maintain a positive marketing ROI. However, it is somewhat simple because Yelp reviews are an immensely vital component of restaurant marketing. SunCity Advising specializes in generating positive reviews and removing negative reviews in certain contexts. Social media and local SEO are useful strategies in marketing restaurants, as well. This is especially true for single-location restaurants, as your local traffic is the majority of customers to serve. Larger restaurant chains should allocate resources to improving local SEO, as this can greatly impact branding, trust, and loyalty.
SEO Strategies for Restaurants
Search engine optimization is oftentimes an afterthought of restaurants when it comes to marketing their business. However, ranking highly on search engine results pages for your food niche can give you a huge competitive advantage when it comes to bringing in new customers. For example, if you are operating an Italian restaurant, it is important to conduct keywords research for all relevant Italian food keywords, and then optimize your website in order to rank for these terms. SunCity Advising customizes our SEO service for each individual client depending on their needs. We utilize the most up-to-date technology in order to expand your restaurant’s reach across its most relevant digital platforms. Restaurant marketing priorities include increasing click-through rates, organically ranking higher for appropriate searches, website experience optimization, and fast site speed.
Is PPC Worth it for Restaurants?
Paid digital ads can be utilized by restaurants when a short term influx of customers is desired. This is because ad campaigns and adsets can be turned on and off with the click of a button. Paid ads can target certain food niche-specific terms in order to generate interest with people interested in what you serve. SunCity Advising offers many options regarding paid digital ads for restaurants. Our main PPC offerings revolve around starting new ad campaigns, improving existing campaigns, and configuring affiliate marketing programs. Our PPC process starts with running side-by-side campaigns for short periods of time. Then, we analyze the campaigns, determining what is working. Finally, we choose the most effective ad campaigns, and optimize them to the fullest extent. SunCity’s extensive paid ad optimization approach can help your restaurant achieve an increased marketing ROI.
Restaurants Should Use… Social Media?
Social media is vital to restaurant marketing success. Restaurant social media helps build your brand. Better yet, when customers are happy with their dining experience at your establishment, it is common (especially nowadays) for customers to post a photo of their food onto their favorite social media site. They will typically tag the restaurant in the photo if a relevant social media profile exists. If it does, social media serves as an engagement boost that can generate buzz and excitement about your food offerings for free! SunCity Advising helps restaurants create and deliver brand-specific messages to relevant social media users. We take an engagement-centric approach by combining automation tools with our own creative social tactics. Our team has achieved social growth for restaurants in platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Yelp, Reddit, and YouTube. We manage and integrate platforms for the purpose of maintaining a strong brand, and leading potential customers down an optimized funnel.
Web Design for Restaurants
Having a professionally designed website for your restaurant builds credibility and trust in the eyes of your potential customers. It is important to offer an online menu on your site. The online user-experience cannot be underestimated when it comes to restaurant marketing. SunCity Advising provides two main options for restaurant web design. We either work as an independent web design firm that professionally manages all aspects of your site, or we integrate with your existing web design team, adding input and support for day-to-day site changes, and special projects. Along with design services, SunCity provides reoccurring website maintenance to restaurants in order to maintain and improve page speed, while removing harmful errors that lower your search rankings. If your restaurant requires assistance with domain names, web hosting servers, content management systems, themes, plugins, or security protocols, SunCity Advising is happy to help.
Content Creation for Restaurants
Content should be generated for both a restaurant’s social media presence and direct website. Consistent content on social media provides platforms for customers to engage with yourself and others. Consistent content on your website will rank your restaurant higher on the search engine results pages, by appealing to platforms such as Google. SunCity Advising has served the restaurant industry in content creation for a long time. Our content team is made up of copy experts, videographers, photographers, and graphic design specialists. Content curation is a large emphasis of our marketing approach, as well. We assist in identifying an ideal target audience, channel, and timeline in order to make the most out of restaurant content creation. SunCity has created hundreds of blog posts, press releases, and videos for restaurants. Not only do we create the actual content, we also optimize it for SEO purposes in order to rank your website higher on the SERPS.
Lead Generation for Restaurants
Lead generation in the restaurant business is essentially turning individuals into one time customers, and turning those one time customers into repeat, loyal customers. Whether it’s creating an incentive approach that rewards people for coming back to your restaurant, or offering a one-time deal to new customers, a lead generation plan is important in the dining industry. SunCity Advising takes a creative, client-by-client approach to lead generation for restaurants. Our 6-step approach involves 1) identifying personas 2) creating calls to action 3) embedding technology 4) nurturing leads 5) analyzing data 6) optimizing contact strategy. This process is specifically tailored to our individual dining industry clients. The value of effective lead generation implementation cannot be underestimated. Our expertise in maximizing leads—and thereby conversions—can help your restaurant create a sales-oriented funnel.
Do you need restaurant marketing help?
SunCity Advising’s success with restaurant marketing speaks for itself. Whether you are a single-location restaurant or a chain, a solidified marketing strategy is a valuable asset. If you have questions regarding how you can utilize SEO, PPC, web design, social media, lead generation, or content creation, contact us today.