Retail is changing rapidly due to the massive shift in how consumers shop. It started by moving from bricks and mortar to classic online shopping and has since moved to the mobile experience. This involves consumers researching purchases on mobile devices and making the purchase right there. SunCity helped one client take their product from idea to reality, helping them secure a manufacturer in China, arrange for importation, build a marketing and brand strategy, and prepare pitch decks for investment competitions. This led to them receiving multiple offers for investment as well as a listing on QVC.
In addition, SunCity has helped other marketing industries that include big-box retailers analyze the feasibility and financial impact of new business systems. We helped one client understand the value and impact of an electronic invoicing system to be deployed across hundreds of locations, including retail stores, distribution centers, and the main office. We interviewed dozens of employees, walked through the processes ourselves, and poured over financials to determine costs and benefits. In the end we were able to deliver a comprehensive implementation plan, complete with potential pitfalls and choke points. The roll-out of the system took place over two years and has saved the customer hundreds of man-hours and millions of dollars per year.