The hospitality sector is primarily made up of tourism and experiential services. Branding and review platforms are 80% of digital marketing in these areas. SunCity Advising has helped hospitality businesses obtain positive reviews, while reducing and removing negative reviews. Promotions are also an effective marketing technique for hospitality businesses. The options are seemingly endless; you can run promotional campaigns on Google Adwords for limited-time price reductions. On the other hand, you have the option of building influencer relations on social media. This means you can increase your social influence on platforms such as Facebook and Instagram in order to reach more relevant traffic. Relationship management with high-profile customers should also be a goal of a hospitality business’s marketing plan. This can be done through email campaigns, online direct messaging, and more.
SEO Strategies for Hospitality
The local aspect of SEO is perhaps the most important area when it comes to hospitality digital marketing. Local SEO determines how high on the search engine results page your hotel will show up when people search for hotels in certain geographic locations. For example, if an individual Googles, “San Diego hotel,” then you want your hotel’s website to show up as high as possible for this term, both on the map section of Google, and on the results page itself. SunCity Advising customizes our SEO service for each individual client depending on their needs. We utilize the most up-to-date technology in order to expand your hospitality reach across its most relevant digital platforms. Hospitality marketing priorities include increasing click-through rates, organically ranking higher for appropriate searches, website experience optimization, and fast site speed.
Is PPC Worth it for Hospitality?
Paid digital ads are very effective in hotel marketing. One strategy that hotels can take advantage of is setting how much you are willing to spend on clicks and conversions to a set percentage of hospitality room rates. By doing this, you can effectively control how much money goes into ad spend. It also makes it easier to measure ad effectiveness. SunCity Advising offers many options regarding paid digital ads for hospitality. Our main PPC offerings revolve around starting new ad campaigns, improving existing campaigns, and configuring affiliate marketing programs. Our PPC process starts with running side-by-side campaigns for short periods of time. Then, we analyze the campaigns, determining what is working. Finally, we choose the most effective ad campaigns, and optimize them to the fullest extent. SunCity’s extensive paid ad optimization approach can help your hospitality business achieve an increased marketing ROI.
Hospitality Should Use… Social Media?
Social media is pertinent to hospitality digital marketing success. The key here is engagement. When people stay at your establishment and enjoy themselves, they will likely share their experiences on social media. If a customer posts an Instagram photo and tags the location as your hotel, that is a prime example of free social media publicity. Hospitality businesses can also choose to engage with happy customers on social media for public relations purposes. SunCity Advising helps hospitality businesses create and deliver brand-specific messages to relevant social media users. We take an engagement-centric approach by combining automation tools with our own creative social tactics. Our team has achieved social growth for hospitality businesses in platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Yelp, Reddit, and YouTube. We manage and integrate platforms for the purpose of maintaining a strong brand, and leading potential customers down an optimized funnel.
Web Design for Hospitality
Web design in the hospitality industry is all about optimizing the user experience so that potential customers are more inclined to purchase rooms or experiences with a higher profit yield. Without a properly designed website, browsers can quickly bounce off your website due to credibility and trust concerns. SunCity Advising provides two main options for hospitality web design. We either work as an independent web design firm that professionally manages all aspects of your site, or we integrate with your existing web design team, adding input and support for day-to-day site changes, and special projects. Along with design services, SunCity provides reoccurring website maintenance to hospitality businesses in order to maintain and improve page speed, while removing harmful errors that lower your search rankings. If your hospitality business requires assistance with domain names, web hosting servers, content management systems, themes, plugins, or security protocols, SunCity Advising is happy to help.
Content Creation for Hospitality
Content creation can help your hospitality business rank higher on search engines, while providing value to potential clients. It builds credibility and trust between customers, as it shows you know what you’re talking about when it comes to hospitality. Example blog posts could be “top 10 things to do in Hawaii” or “7 reasons why you should visit San Diego.” SunCity Advising has served the hospitality field in content creation for a long time. Our content team is made up of copy experts, videographers, photographers, and graphic design specialists. Content curation is a large emphasis of our marketing approach, as well. We assist in identifying an ideal target audience, channel, and timeline in order to make the most out of hospitality content creation. SunCity has created hundreds of blog posts, press releases, and videos for hospitality businesses. Not only do we create the actual content, we also optimize it for SEO purposes in order to rank your website higher on the SERPS.
Lead Generation for Hospitality
Lead generation for hotels can be tricky. You must keep track of your most valued customers in loyalty programs while trying to generate new customers and nurture them through the sales process. Email marketing is huge for hospitality businesses. It is an effective way to notify individuals of upcoming deals when you are looking to fill rooms or spots on an experience. SunCity Advising takes a creative, client-by-client approach to lead generation for hospitality. Our 6-step approach involves 1) identifying personas 2) creating calls to action 3) embedding technology 4) nurturing leads 5) analyzing data 6) optimizing contact strategy. This process is specifically tailored to our individual hospitality clients. The value of effective lead generation implementation cannot be underestimated. Our expertise in maximizing leads—and thereby conversions—can help your hospitality business create a sales-oriented funnel.
Do you need hospitality marketing help?
SunCity Advising’s success with hospitality marketing speaks for itself. Whether you are involved with lodging, event planning, theme parks, transportation, cruise lines, or other tourism areas, a solidified marketing strategy is a valuable asset. If you have questions regarding how you can utilize SEO, PPC, web design, social media, lead generation, or content creation, contact us today.