The energy industry has been traditionally marketed through call centers and other various direct methods. New technology is being adopted, however. Instead of energy companies marketing themselves as power suppliers, they have recently been shifting towards an “energy service provider” rebrand. Companies are emphasizing their energy reduction services over their mere energy providing. This trend is true for other utilities, as well. SunCity Advising has assisted energy and utility providers in making this marketing leap, as well as entering other niches. The energy industry can greatly benefit from using search engine optimization, online advertising, content creation, and customized lead generation techniques.
SEO Strategies for Energy Companies
Energy companies need to be investing in search engine optimization. Your digital intent should be to position your energy company as the leader in its field. This can be done by ranking as high as possible for relevant keywords on search engines. The number one position is ideal, however, it takes a lot of time and effort to earn this ranking. Google’s algorithm is always changing, so it is important for energy companies to be able to adapt their search optimization strategies. SunCity Advising customizes our SEO service for each individual client depending on their needs. We utilize the most up-to-date technology in order to expand your energy reach across its most relevant digital platforms. Energy marketing priorities include increasing click-through rates, organically ranking higher for appropriate searches, website experience optimization, and fast site speed.
Is PPC Worth it for Energy Companies?
Paid digital ads are great for energy companies that want to pay for valuable clicks, but ignore irrelevant clicks. You can finetune how much you spend for certain keywords on platforms such as Google AdWords, so that your ad budget is used effectively. SunCity Advising offers many options regarding paid digital ads for energy companies. Our main PPC offerings revolve around starting new ad campaigns, improving existing campaigns, and configuring affiliate marketing programs. Our PPC process starts with running side-by-side campaigns for short periods of time. Then, we analyze the campaigns, determining what is working. Finally, we choose the most effective ad campaigns, and optimize them to the fullest extent. SunCity’s extensive paid ad optimization approach can help your energy company achieve an increased marketing ROI.
Energy Companies Should Use… Social Media?
Did you know that 75% of business to business buyers look at social media before making purchases? And this percentage only increases for business to consumer purchasing. It is therefore vital for even energy companies to have a presence on social media. Just having a Facebook and LinkedIn account isn’t satisfactory however. You should be engaging with potential customers and current customers to assist in building trustworthy relationships and branding. SunCity Advising helps energy companies create and deliver brand-specific messages to relevant social media users. We take an engagement-centric approach by combining automation tools with our own creative social tactics. Our team has achieved social growth for energy companies in platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Yelp, Reddit, and YouTube. We manage and integrate platforms for the purpose of maintaining a strong brand, and leading potential customers down an optimized funnel.
Web Design for Energy Companies
Your energy website is often the first point of contact between your business and your customers. It is therefore important to invest in your site so it runs fast, and consistently converts. Mobile optimization is a requirement in today’s world, as the amount of traffic coming from mobile devices to energy websites is increasing dramatically. SunCity Advising provides two main options for energy web design. We either work as an independent web design firm that professionally manages all aspects of your site, or we integrate with your existing web design team, adding input and support for day-to-day site changes, and special projects. Along with design services, SunCity provides reoccurring website maintenance to energy companies in order to maintain and improve page speed, while removing harmful errors that lower your search rankings. If your energy company requires assistance with domain names, web hosting servers, content management systems, themes, plugins, or security protocols, SunCity Advising is happy to help.
Content Creation for Energy Companies
The primary purpose of content marketing in the energy industry is to build trust and better relationships with customers. People with energy needs typically have many questions. Use this as an opportunity to write blog posts or create videos that answer these relevant questions. Then, include a call to action that leads traffic through your funnel. SunCity Advising has served the energy field in content creation for a long time. Our content team is made up of copy experts, videographers, photographers, and graphic design specialists. Content curation is a large emphasis of our marketing approach, as well. We assist in identifying an ideal target audience, channel, and timeline in order to make the most out of energy content creation. SunCity has created hundreds of blog posts, press releases, and videos for energy companies. Not only do we create the actual content, we also optimize it for SEO purposes in order to rank your website higher on the SERPS.
Do you need Energy marketing help?
SunCity Advising’s success with energy marketing speaks for itself. Whether you are a small scale provider or part of a large energy company, a solidified marketing strategy is a valuable asset. If you have questions regarding how you can utilize SEO, PPC, web design, social media, lead generation, or content creation, contact us today.