The auto industry has been transforming in many ways over the past few years. This includes marketing–digital marketing, to be more specific. The overarching marketing goal of automotive dealers is to increase leads and conversions. However, many dealers have run into the common problem of not being able to show enough direct marketing ROI. This is typically due to poor tracking methods, and ineffective marketing tactic implementation. Companies in the automotive industry have a knack of disregarding mobile platform optimization. This marketing aspect is now too important to be ignored. SunCity Advising has helped automotive businesses create and improve marketing plans to make the most out of mobile technology, while making tremendous upgrades to SEO, paid ads, and overall web design.
Is PPC Worth it in the automotive industry?
Paid digital ads can be used to to sell cars you want off your lot in the short-term. You can advertise these given cars on Google AdWords, or other 3rd party sites such as Kelley Blue Book. An effective remarketing strategy is to track people that view certain vehicles on your website, and then follow them with ads of these vehicles on other sites such as Facebook. SunCity Advising offers many options regarding paid digital ads for auto dealers. Our main PPC offerings revolve around starting new ad campaigns, improving existing campaigns, and configuring affiliate marketing programs. Our PPC process starts with running side-by-side campaigns for short periods of time. Then, we analyze the campaigns, determining what is working. Finally, we choose the most effective ad campaigns, and optimize them to the fullest extent. SunCity’s extensive paid ad optimization approach can help your dealership achieve an increased marketing ROI.
Social Media in the Automotive Industry
Social media is not optional for auto dealers. Facebook Marketplace actually provides a new opportunity to advertise your best selling vehicles and create a social media sales funnel. You can also utilize social media to build a credible and trustworthy brand. This is done by posting useful, relevant info on a consistent basis. SunCity Advising helps automotive dealers create and deliver brand-specific messages to relevant social media users. We take an engagement-centric approach by combining automation tools with our own creative social tactics. Our team has achieved social growth in the automotive industry in platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Yelp, Reddit, and YouTube. We manage and integrate platforms for the purpose of maintaining a strong brand, and leading potential customers down an optimized funnel.
Web Design in the Automotive Industry
It is imperative to tailor your website to mobile users. The number of people browsing vehicles online on a mobile device is increasing at a steady rate. As customers start spending more time online searchinf for cars rather than on a dealership lot, you put more effort into creating a fast, attractive website. SunCity Advising provides two main options for automotive web design. We either work as an independent web design firm that professionally manages all aspects of your site, or we integrate with your existing web design team, adding input and support for day-to-day site changes, and special projects. Along with design services, SunCity provides reoccurring website maintenance to auto dealers in order to maintain and improve page speed, while removing harmful errors that lower your search rankings. If your dealership requires assistance with domain names, web hosting servers, content management systems, themes, plugins, or security protocols, SunCity Advising is happy to help.
Content Creation in the Automotive Industry
Consistently producing blogs is vital to automotive digital marketing success. You should implement your content strategy across multiple platforms including YouTube, and your actual website. Make an effort to answer common, relevant questions potential customers may have regarding automobiles. SunCity Advising has served the automotive industry in content creation for a long time. Our content team is made up of copy experts, videographers, photographers, and graphic design specialists. Content curation is a large emphasis of our marketing approach, as well. We assist in identifying an ideal target audience, channel, and timeline in order to make the most out of automotive content creation. SunCity has created hundreds of blog posts, press releases, and videos for automotive dealers. Not only do we create the actual content, we also optimize it for SEO purposes in order to rank your website higher on the SERPS.
Lead Generation in the Automotive Industry
Digital marketing in the automotive industry is a “long game” approach. Obtaining leads can be difficult, and nurturing them into sales can be even harder. Thankfully, there are many digital tools available to automotive dealers that can be utilized to get leads. This could include using 3rd-party car sales sites to obtain email addresses. Once you have an adequate number of addresses, create tailored campaigns for limited-time sales, special offers, and other promotions. Some email marketing tools allow you to see where people are clicking. Combine this with Google Analytics, and you can tell which offers people are finding more attractive. SunCity Advising takes a creative, client-by-client approach to lead generation for automotive dealers. Our 6-step approach involves 1) identifying personas 2) creating calls to action 3) embedding technology 4) nurturing leads 5) analyzing data 6) optimizing contact strategy. This process is specifically tailored to our individual automotive clients. The value of effective lead generation implementation cannot be underestimated. Our expertise in maximizing leads—and thereby conversions—can help your dealership create a sales-oriented funnel.
Do you need automotive marketing help?
SunCity Advising’s success with automotive marketing speaks for itself. Whether you are a single car salesman or a full-scale dealership, a solidified marketing strategy is a valuable asset. If you have questions regarding how you can utilize SEO, PPC, web design, social media, lead generation, or content creation, contact us today.
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