Most insurance agents have yet to embrace digital marketing. Insurance agents should take advantage of content marketing, social media, online reviews, mobile optimization, and more. Insurance content marketing helps to keep a close connection with clients no matter where they are in their insurance process. This makes them think of you when they consider insurance needs. Insurance social media is another way to keep in contact with potential and current clients, in order to build trust and credibility. Online reviews on platforms such as Yelp and Google can be very beneficial or extremely detrimental, depending on how you go about the review process. To maintain a positive online reputation, be sure to ask satisfied clients for reviews through email marketing campaigns. As mobile internet use increases, insurance agents must optimize their mobile websites to deliver a user-friendly experience to potential clients. SunCity Advising has helped insurance agents “go mobile” and create an effective marketing system.5
SEO Strategies for Insurance Agents
Ranking highly on search engines such as Google is essential for insurance agents. Very few internet browsers venture past the top 5 search results. The downside of SEO is that it is very complicated, and that search algorythms are always changing. This is why hiring an SEO agency is highly recommended, so you can focus on attracting and retaining policyholders in other ways. Search engine optimization is typically an area of improvement for insurance agents. SunCity Advising customizes our SEO service for each individual client depending on their needs. We utilize the most up-to-date technology in order to expand your reach across its most relevant digital platforms. Insurance marketing priorities include increasing click-through rates, organically ranking higher for appropriate searches, website experience optimization, and fast site speed.
Is PPC Worth it for Insurance Agents?
Insurance agents should be utilizing paid digital ads to show up on the top of the Google SERPS for relevant searches. If someone Googles, “buy auto insurance,” then you can be fairly certain they are looking to purchase insurance today. You shoud target your paid digital ads towards phrases such as this one, and then advertise whatever makes your insurance look attractive. Consider including your most competitive rates, as this is the number one determining factor people take into consideration when choosing an insurane policy. SunCity Advising offers many options regarding paid digital ads for insurance agents. Our main PPC offerings revolve around starting new ad campaigns, improving existing campaigns, and configuring affiliate marketing programs. Our PPC process starts with running side-by-side campaigns for short periods of time. Then, we analyze the campaigns, determining what is working. Finally, we choose the most effective ad campaigns, and optimize them to the fullest extent. SunCity’s extensive paid ad optimization approach can help your insurance agency achieve an increased marketing ROI.
Web Design for Insurance Agents
Policyholders will typically go through your website as their first interaction point. Your websie must be attractive visiuall to policyholders, and technically to search engines such as Google. A high-quality insurance website will have high sitespeed, security, and mobile optimization. More than half of insurance-related searches occur on a mobile device, so it is vital your website can effectiely serve this audience. SunCity Advising provides two main options for insurance web design. We either work as an independent web design firm that professionally manages all aspects of your site, or we integrate with your existing web design team, adding input and support for day-to-day site changes, and special projects. Along with design services, SunCity provides reoccurring website maintenance to insurance agents in order to maintain and improve page speed, while removing harmful errors that lower your search rankings. If your insurance agency requires assistance with domain names, web hosting servers, content management systems, themes, plugins, or security protocols, SunCity Advising is happy to help.
Content Creation for Insurance Agents
When it comes to insurance, people typically look at an adequate amount of content before making a purchasing decision. This is why it is vital your website has a blog section. In this insurance blog section you can include written pieces and videos that answer common insurance-related questions. This accomplishes two primary objectives. It ranks these individual blogs in search engines when people ask relevant questions, and it provides your website and business credibility and a level of trust. SunCity Advising has served the insurance industry in content creation for a long time. Our content team is made up of copy experts, videographers, photographers, and graphic design specialists. Content curation is a large emphasis of our marketing approach, as well. We assist in identifying an ideal target audience, channel, and timeline in order to make the most out of insurance content creation. SunCity has created hundreds of blog posts, press releases, and videos for insurance agents. Not only do we create the actual content, we also optimize it for SEO purposes in order to rank your website higher on the SERPS.
Lead Generation for Insurance Agents
Insurance is overwhelming for many people. Therefore it makes sense to over-simplify your landing pages. Liberty Mutual, for example, has a basic landing page with 4 buttons, and a “get a quote” call to action. Lead generation can also take place in the form of email marketing. Build email lists by asking for referrals from current satisfied policyholders. Then, send out email campaings with effective calls to action. SunCity Advising takes a creative, client-by-client approach to lead generation for insurance agents. Our 6-step approach involves 1) identifying personas 2) creating calls to action 3) embedding technology 4) nurturing leads 5) analyzing data 6) optimizing contact strategy. This process is specifically tailored to our individual insurance clients. The value of effective lead generation implementation cannot be underestimated. Our expertise in maximizing leads—and thereby conversions—can help your insurance agency create a sales-oriented funnel.
Do you need insurance marketing help?
SunCity Advising’s success with insurance marketing speaks for itself. Whether you are a small scale agent or part of a larger agency, a solidified marketing strategy is a valuable asset. If you have questions regarding how you can utilize SEO, PPC, web design, social media, lead generation, or content creation, contact us today.
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