Business to business manufacturing marketing is no easy task. It is a common stereotype that manufacturers do not know how to properly market themselves and their products. In 2019, we are witnessing a shift of marketing knowledge in this industry. Manufacturers are becoming increasingly effective in their marketing efforts. If you intend to have a sound marketing program for your manufacturing business, the time to start is now. In-person trust building is being replaced by search engine results. This means that SEO is a necessary practice of any manufacturer wishing to land new deals with buyers. If your knowledge in marketing is limited, don’t fret. SunCity Advising has experience helping manufacturers with absolutely no marketing expertise achieve their goals.
SEO Strategies for Manufacturers
Search engine optimization is often ignored by manufacturing businesses. The truth is, however, that many customers find manufacturers through Google searches. If your manufacturing business cannot rank in the top 5 results for relevant search terms, then you may find yourself lacking organic traffic potential. SunCity Advising customizes our SEO service for each individual client depending on their needs. We utilize the most up-to-date technology in order to expand your manufacturing business’s reach across its most relevant digital platforms. Manufacturing marketing priorities include increasing click-through rates, organically ranking higher for appropriate searches, website experience optimization, and fast site speed.
Is PPC Worth it for Manufacturers?
Google AdWords is the most effective digital ad platform for manufacturers, without a doubt. For each of your products you should create a specific ad group, and then further diverge them based on keywords. SunCity Advising offers many options regarding paid digital ads for manufacturers. Our main PPC offerings revolve around starting new ad campaigns, improving existing campaigns, and configuring affiliate marketing programs. Our PPC process starts with running side-by-side campaigns for short periods of time. Then, we analyze the campaigns, determining what is working. Finally, we choose the most effective ad campaigns, and optimize them to the fullest extent. SunCity’s extensive paid ad optimization approach can help your manufacturing business achieve an increased marketing ROI.
Web Design for Manufacturers
Web design is one of most lacking areas of manufacturers. The majority of manufacturing websites are poor quality, slow, and missing effective calls to action. It is vital that you create an efficient funnel within your website that inclines traffic to want to buy your products. Having a site that loads fast will aso help your search engine rankings, thereby increasing organic traffic. SunCity Advising provides two main options for manufacturing web design. We either work as an independent web design firm that professionally manages all aspects of your site, or we integrate with your existing web design team, adding input and support for day-to-day site changes, and special projects. Along with design services, SunCity provides reoccurring website maintenance to manufacturers in order to maintain and improve page speed, while removing harmful errors that lower your search rankings. If your manufacturing business requires assistance with domain names, web hosting servers, content management systems, themes, plugins, or security protocols, SunCity Advising is happy to help.
Content Creation for Manufacturers
If you want your manufacturing business to obtain organic traffic, then you will have to become familiar with content creation. When you create content that is relative to what you offer, and optimized with keywords, headings, and other SEO components, then search engines such as Google will reward you with higher rankings. SunCity Advising has served the manufacturing field in content creation for a long time. Our content team is made up of copy experts, videographers, photographers, and graphic design specialists. Content curation is a large emphasis of our marketing approach, as well. We assist in identifying an ideal target audience, channel, and timeline in order to make the most out of manufacturing content creation. SunCity has created hundreds of blog posts, press releases, and videos for manufacturing companies. Not only do we create the actual content, we also optimize it for SEO purposes in order to rank your website higher on the SERPS.
Lead Generation for Manufacturers
Email marketing is one of the primary methods of distributing content in manufacturing. If done correctly, you can obtain a large number of leads. Obtain emails for master lists by going to trade shows and collecting business cards. It’s also important to diversify your email campaigns. Segment them into categories such as “Newsletter” and “Limited-Time Sales.” SunCity Advising takes a creative, client-by-client approach to lead generation for manufacturers. Our 6-step approach involves 1) identifying personas 2) creating calls to action 3) embedding technology 4) nurturing leads 5) analyzing data 6) optimizing contact strategy. This process is specifically tailored to our individual manufacturing clients. The value of effective lead generation implementation cannot be underestimated. Our expertise in maximizing leads—and thereby conversions—can help your manufacturing business create a sales-oriented funnel.
Do you need Manufacturing marketing help?
SunCity Advising’s success with real estate marketing speaks for itself. Whether you are a small scale agent or part of a large agency, a solidified marketing strategy is a valuable asset. If you have questions regarding how you can utilize SEO, PPC, web design, social media, lead generation, or content creation, contact us today.