The primary goal of marketing for doctors is to attract new potential patients. Many medical experts do not take advantage of online presence maximizers such as search engine optimization and paid digital ads. These practices can give you a massive edge against competing similar practices. Furthermore, by providing potential patients with valuable and relevant content, trust and credibility will be built up, leading to more long-term patients. SunCity Advising has experience working with many types of medical practice marketing. Whether you run your own small-scale clinic, or you are part of a large medical organization, SunCity Advising has marketing solutions for all organization types in the medical field. Find out how your practice can reach its goals and create a valuable life-long brand.
SEO Strategies for Doctors
In the healthcare industry, more than 50% of new patients originate from organic searches. Local search engine optimization is crucial to getting new clients because people cite “nearby location” as their number one determining factor in choosing a doctor. If you are located in San Diego and are able to rank highly for the search term, “doctor in San Diego,” then you will likely receive a mass amount of local, relevant traffic. This is easier said than done, however. SunCity Advising customizes our SEO service for each individual client depending on their needs. We utilize the most up-to-date technology in order to expand your patient reach across its most relevant digital platforms. Medical practice marketing priorities include increasing click-through rates, organically ranking higher for appropriate searches, website experience optimization, and fast site speed.
Is PPC Worth it for Doctors?
There is no way of getting around it-advertising in the healthcare industry is not an easy task. Advertising space is becoming more competitive, and more expensive. High advertising costs can be avoided however, by targetting relevant niche keywords in Google AdWords. Other advertising platforms that benefit doctors include Facebook ads, and Youtube. SunCity Advising offers many options regarding paid digital ads for doctors. Our main PPC offerings revolve around starting new ad campaigns, improving existing campaigns, and configuring affiliate marketing programs. Our PPC process starts with running side-by-side campaigns for short periods of time. Then, we analyze the campaigns, determining what is working. Finally, we choose the most effective ad campaigns, and optimize them to the fullest extent. SunCity’s extensive paid ad optimization approach can help your medical practice achieve an increased marketing ROI.
Doctors Should Use… Social Media?
There are mixed reviews concerning social media and its utilization in the medical industry. One area where it can be quite effective, is if you are a doctor selling products or services that clients pay cash for. Social media can help to generate interest and provide social proof of these said products or services. Social media can be very time-intensive to a doctor with limited time to spare, so most doctors hire a digital marketing agency to manage their online social presence. SunCity Advising helps doctors create and deliver brand-specific messages to relevant social media users. We take an engagement-centric approach by combining automation tools with our own creative social tactics. Our team has achieved social growth for doctors in platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Yelp, Reddit, and YouTube. We manage and integrate platforms for the purpose of maintaining a strong brand, and leading potential customers down an optimized funnel.
Web Design for Doctors
The majority of medical websites we’ve dealt with have been loaded with problems at the beginning of our audit. The most common web design errors we’ve encountered with doctors include unoptimized mobile sites, outdated designs, lack of HTTPS protocol, poor imagery choice, slow page speed, too much keyword stuffing, and poor overall calls to action. Luckily, our team has experience improving medical websites so that leads, conversion, and user experience reaches full potential. SunCity Advising provides two main options for medical web design. We either work as an independent web design firm that professionally manages all aspects of your site, or we integrate with your existing web design team, adding input and support for day-to-day site changes, and special projects. Along with design services, SunCity provides reoccurring website maintenance to doctors in order to maintain and improve page speed, while removing harmful errors that lower your search rankings. If your medical practice requires assistance with domain names, web hosting servers, content management systems, themes, plugins, or security protocols, SunCity Advising is happy to help.
Content Creation for Doctors
To be successful in digital marketing, doctors must utilize content creation and curation. Infographics are especially effective in the medical field. If you have valuable, relevant infographics, you can distribute them to your potential patients across many platforms. These include social media, digital ads, and your website itself. SunCity Advising has served the medical field in content creation for a long time. Our content team is made up of copy experts, videographers, photographers, and graphic design specialists. Content curation is a large emphasis of our marketing approach, as well. We assist in identifying an ideal target audience, channel, and timeline in order to make the most out of medical content creation. SunCity has created hundreds of blog posts, press releases, and videos for doctors. Not only do we create the actual content, we also optimize it for SEO purposes in order to rank your website higher on the SERPS.
Lead Generation for Doctors
Landing page optimization is vital to doctor lead generation. It is recommended that doctors use tools such as Unbounce to test landing pages and discover the optimal lead generating page. This should be done because people seeking medical care put a lot of thought into their service decisions. Email marketing can help to remind current patients of annual or semi-annual checkups, hence nurturing existing leads. SunCity Advising takes a creative, client-by-client approach to lead generation for doctors. Our 6-step approach involves 1) identifying personas 2) creating calls to action 3) embedding technology 4) nurturing leads 5) analyzing data 6) optimizing contact strategy. This process is specifically tailored to our individual medical clients. The value of effective lead generation implementation cannot be underestimated. Our expertise in maximizing leads—and thereby conversions—can help your medical practice create a sales-oriented funnel.
Do you need medical marketing help?
SunCity Advising’s success with medical marketing speaks for itself. Whether you are a solo practitioner or are part of a large medical practice, a solidified marketing strategy is a valuable asset. If you have questions regarding how you can utilize SEO, PPC, web design, social media, lead generation, or content creation, contact us today.