Marketing in the entertainment industry is a unique area. Everything in the entertainment market is constantly changing; however, one thing remains constant. People enjoy being entertained. Common entertainment marketing techniques are product placement, celebrity endorsements, influencing, and special event sponsorship. The SunCity Advising team has experience helping entertainment clients use these strategies, while also taking advantage of nontraditional entertainment marketing tactics. These include SEO, paid online ads, optimized web design, and more. Entertainment individuals often underestimate the power of search engines such as Google, when it comes to marketing. They prefer to stick to social media platforms. SunCity prides itself in ranking people in the entertainment industry highly on search engines using advanced, data-driven SEO strategies. Of course, we also manage and optimize social media platforms in order to increase relevant traffic and engagement.
SEO Strategies for Entertainment Industry
If an individual is looking on a search engine for something that your entertainment business offers, search engine optimization will help you rank higher than your competitors. Local SEO is important to most entertainers as well. For example, say a person Googles “dj San Diego” because they are looking for someone to dj an event in the city of San Diego. If your entertainment website uses proper SEO practices, then it will likely rank above competitors, showing up as the top result and increasing your chances of the person clicking your link. SEO for entertainment is very data-driven, which gives it an advantage over traditional marketing methods that have dominated the entertainment industry for so long. SunCity Advising customizes our SEO service for each individual client depending on their needs. We utilize the most up-to-date technology in order to expand your entertainment reach across its most relevant digital platforms. Entertainment marketing priorities include increasing click-through rates, organically ranking higher for appropriate searches, website experience optimization, and fast site speed.
Is PPC Worth it in the Entertainment Industry?
Large entertainment enterprises are already taking advantage of paid digital ads. However, smaller entertainment businesses or individuals have yet to dive into the world of PPC. Paid digital ads can help entertainers provide relevant links and landing pages to individuals on platforms such as Google and Facebook. SunCity Advising offers many options regarding paid digital ads for entertainers. Our main PPC offerings revolve around starting new ad campaigns, improving existing campaigns, and configuring affiliate marketing programs. Our PPC process starts with running side-by-side campaigns for short periods of time. Then, we analyze the campaigns, determining what is working. Finally, we choose the most effective ad campaigns, and optimize them to the fullest extent. SunCity’s extensive paid ad optimization approach can help your entertainment business achieve an increased marketing ROI.
Entertainers Should Use… Social Media?
Paid ads are great in the entertainment industry. However, relative to social media, they are not as effective. Individuals are more than 5 times more likely to purchase an entertainment product or service that is shared on social media by friends, as compared to an ordinary advertisement. Hence, we see that social media is a great conversion generating tool. Social media has countless other benefits in the entertainment industry as well. It’s most effective digital marketing purpose is branding. In the entertainment industry, if you don’t have a strong social media presence, or don’t make an effort to engage with followers, you’ve got a problem. SunCity Advising helps entertainers create and deliver brand-specific messages to relevant social media users. We take an engagement-centric approach by combining automation tools with our own creative social tactics. Our team has achieved social growth for entertainment businesses in platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Yelp, Reddit, and YouTube. We manage and integrate platforms for the purpose of maintaining a strong brand, and leading potential customers down an optimized funnel.
Web Design for Entertainment Industry
Many entertainers disregard web design as being unimportant to marketing success. We believe the opposite, as when people look to book your or request a service, they need to be led through an optimized web funnel. If your website is awkward and hard to navigate, your chances of landing that client decrease. SunCity Advising provides two main options for entertainment web design. We either work as an independent web design firm that professionally manages all aspects of your site, or we integrate with your existing web design team, adding input and support for day-to-day site changes, and special projects. Along with design services, SunCity provides reoccurring website maintenance to entertainers in order to maintain and improve page speed, while removing harmful errors that lower your search rankings. If your entertainment business requires assistance with domain names, web hosting servers, content management systems, themes, plugins, or security protocols, SunCity Advising is happy to help.
Content Creation for Entertainment Industry
Content creation can help your entertainment business improve SEO, while helping prospective clients at the same time. Many entertainers rely on video production to promote themselves. This could include YouTube videos, Instagram TV, and many other engagement-based platforms. SunCity Advising has served the entertainment field in content creation for a long time. Our content team is made up of copy experts, videographers, photographers, and graphic design specialists. Content curation is a large emphasis of our marketing approach, as well. We assist in identifying an ideal target audience, channel, and timeline in order to make the most out of entertainment content creation. SunCity has created hundreds of blog posts, press releases, and videos for the entertainment industry. Not only do we create the actual content, we also optimize it for SEO purposes in order to rank your website higher on the SERPS.
Lead Generation for Entertainment Industry
An online study was undertaken regarding how industry affected email marketing open rates. It turns out that emails in the entertainment industry have the highest open rate out of all industries! This presents a valuable opportunity to generate and nurture leads through entertainment email marketing. It makes sense that entertainment email marketing also enjoys a 1st place ranking in conversions as well. SunCity Advising takes a creative, client-by-client approach to lead generation for entertainment businesses. Our 6-step approach involves 1) identifying personas 2) creating calls to action 3) embedding technology 4) nurturing leads 5) analyzing data 6) optimizing contact strategy. This process is specifically tailored to our individual entertainment clients. The value of effective lead generation implementation cannot be underestimated. Our expertise in maximizing leads—and thereby conversions—can help your entertainment business create a sales-oriented funnel.
Do you need Entertainment marketing help?
SunCity Advising’s success with entertainment marketing speaks for itself. Whether you are an individual performer or part of a large production, a solidified marketing strategy is a valuable asset. If you have questions regarding how you can utilize SEO, PPC, web design, social media, lead generation, or content creation, contact us today.