Paid ads are great in the entertainment industry. However, relative to social media, they are not as effective. Individuals are more than 5 times more likely to purchase an entertainment product or service that is shared on social media by friends, as compared to an ordinary advertisement. Hence, we see that social media is a great conversion generating tool. Social media has countless other benefits in the entertainment industry as well. It’s most effective digital marketing purpose is branding. In the entertainment industry, if you don’t have a strong social media presence, or don’t make an effort to engage with followers, you’ve got a problem. SunCity Advising helps entertainers create and deliver brand-specific messages to relevant social media users. We take an engagement-centric approach by combining automation tools with our own creative social tactics. Our team has achieved social growth for entertainment businesses in platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Yelp, Reddit, and YouTube. We manage and integrate platforms for the purpose of maintaining a strong brand, and leading potential customers down an optimized funnel.